Facebook Roundup: Photo Apps, Video, Movies, AT&T, Pageviews, Places, Credits, Growth and More

UK Won’t Ban Facebook – Facebook, Twitter and Research In Motion met with United Kingdom officials Thursday regarding the social networks’ role in summer riots there. The government ended up not moving to restrict access to the social networks in emergencies such as riots.

Facebook Takes Third Spot for Video – Facebook becomes the third largest video site on the Internet, comScore reported. That is 51.5 million people who watched videos on the platform in July.

AT&T to Discontinue Facebook Phone – AT&T is reportedly set to drop its “Facebook phone” called the Status, according to TechCrunch.

Places More Popular Than Foursquare – London developer Golden Gekko reports its clients report much more Facebook check-ins than Foursquare in Europe. Magnus Jern reported that the ratio ranged from 5-10 to 1. However, the future of the service is unclear.

Facebook Hit 1 Trillion Pageviews - Facebook surpassed 1 trillion pageviews according to Google’s Ad Planner tool, although comScore says otherwise.

Facebook Mobile App to Offer Photo Filters - Facebook looks to be competing with Instagram’s classy mobile app by offering almost a dozen photo filters to its mobile own application — following Facebook’s attempt to buy the startup, according to The New York Times. News of the feature first leaked out in June.

Recapping Facebook’s Bug Bounty – Neal Poole did a basic rundown of Facebook’s Security Bug Bounty program, which included information about multi-line JavaScript URI, redirects preserving fragment portions of URLs, XSS filters and more.

Facebook Wraps Up Farm Bureau Dispute – Facebook and the Farm Bureau had a dispute over Facebook trademarking “FB,” but it seems like the lawsuit is set to be wrapped up.

Milyoni Chart for Credits – Milyoni created a nice chart and whitepaper that includes ways that Facebook Credits can, and cannot, be used.

Facebook to Open Second Campus - Facebook is set to open up an additional campus from its current Menlo Park, Calif. headquarters. The second campus pwill be southwest of the current location, to be constructed in 2013 to accommodate about 2,800 employees.

Ticketmaster Allows Users to Find Friends – Line Nation’s Ticketmaster service launched an app that allows users to see where their friends are sitting on seat maps and tag themselves.

BBC Does Facebook On-Demand Video – BBC has developed an on-demand Facebook application allowing users to rent episodes from the show “Top Gear” for 48 hours.

ShopIgniter, Involver Partner – The two companies are entered into a partnership to help online retail businesses with a management content system.

Milyoni’s Facebook Credits for Video Rentals App Ups Virality With Live Commenting and Scene Sharing

Facebook ecommerce developer Milyoni has added new sharing features to its Social Theater app that lets Pages rent videos to users for Facebook Credits. Social Theater, which powers rentals for Warner Bros’ The Dark Knight and the ACL music festival, now allows users to leave timed comments, share specific scenes, chat live with other viewers, Like brands mentioned in the film, and send discounts on rentals to friends. These improvements can now be seen on the Page for film The Big Lebowski, will enhance the Social Theater user experience, and could help instances of the app spread virally across Facebook, increasing sales for content owners.

Milyoni got the attention of the ecommerce and media worlds when Warner Bros first announced it would rent films from its Facebook Page using Social Theater, and would allow users to pay with Facebook Credits. While it opened a new revenue stream to video content owners, we criticized the app for lacking many of the social feature it added this week. Without these, Social Theater wasn’t taking full advantage of Facebook’s communication channels and built-in audience, hampering sales.

The ecommerce developer has since raised $3 million in Series A funding and partnered with Page management company Vitrue to help brands drive direct return on investment on their social media efforts. It’s also been tapped to power on-Facebook rentals of concerts as well as more Warner Bros films including Inception and Harry Potter. Now it is debuting Social Theater 2.0 with rentals of cult hit The Big Lebowski from the film’s Facebook Page.

Once users opt to rent the film they’re shown a landing page with Like and Send buttons for sharing the app with friends, and a Like Box so they can become a fan of the film’s Page. Users then confirm that they’ll pay 30 Facebook Credits, or $3, for 48 hours of unlimited viewing of the film. They’re giving the option to post a link to the walls of friends that lets them get a $1 discount on renting the film.

While watching the film without going into full-screen mode, they see timed comments — text tied to a certain moment in the film —  written by other viewers scroll across the screen. They can add their own comments that are also published to Facebook, though this syndication could be made more explicit to the user.

At certain moments in the film users are are shown prompts to share scenes or popular quotes from to the film to the news feed. This content can be consumed for free by friends right from the news feed, and entices them to click through and rent the film themselves. Users also prompts to Like the Pages related to the film or of brands mentioned in the film, so users get a chance to Like the Page of the film’s main character “The Dude”, and when he asks for a drink of Kahlua, users have the option to Like the alcohol brand.

On the backend, Milyoni has implemented an efficient self-serve admin system that for deployment of the app in less than 24 hours. Admins can also customize pricing, promotion, and app layout.

Social Theater 2.0 is much more engaging and viral than the first version Milyoni launched with The Dark Knight. It gives users a unique, social viewing experience in which they can easily share compelling content and discounts on rentals with friends, and subscribe to updates about the film and related Pages. These elements should allow content owners who license Social Theater to secure more rentals, and help Milyoni turn one-time renters into repeat sales across deployments of its app.

Buddy Media Raises $54 Million Fourth Round That Could Further Fuel Facebook Marketing Consolidation

In a move that could accelerate the consolidation of ecommerce, marketing games, and Facebook Ads API companies into Page management giants, Buddy Media has raised a $54 million Series D round of funding. The funding comes from late-stage investors GGV Capital, Institutional Venture Partners, Bay Partners and Insight Venture Partners. GGV, Institutional Venture Partners and Bay Partners and values the company at $500 million.

Buddy Media now has capital to acquire developers that can help its brand clients produce a direct return on social media investment, engage their fans, and efficiently run high-performing ad campaigns. The funding will also go towards building out its sales, support, and product teams,  and opening more  international offices.

Buddy Media has grown to become the largest of the Facebook Page management companies, helping brands run and promote their presence on the social network. The company succeeded by raising funding and scoring big name clients early, and now boasts hundreds of high profile clients, a team of over 200 employees, and European headquarters in London. Buddy Media raised a $23 million round in October 2010, part of which likely went to acquiring social ecommerce and analytics developer SpinBack in May.

An IPO could be in Buddy Media’s future as it recently hired Dennis Morgan as its chief financial officer, who helped led corporate finance for Yahoo! as it completed over $5 billion in acquisitions. GGV partner Jeff Richards will join the company’s board of directors, alongside Facebook’s first sales executive Kevin Colleran, who joined last month. The CEO of consulting firm MediaLink, Michael Kassan, will become Buddy Media CEO Michael Lazerow’s special advisor.

With time, Facebook has incorporated more native Page management functionality, and free tools have proliferated. Low and middle-tier Page management companies may face commodification of their services. However, Buddy Media’s focus on enterprise-level solutions is proving lucrative as the world’s biggest brands require advanced tools to apply the marketing spend they’re shifting shift to social.

Capital for Acquisitions in Ecommerce, Games, and Ads API

With plenty of cash on hand, Buddy Media could hire new product teams or acquire developers so it can widen and strengthen its service offering in verticals that emerging as important to Facebook brand presence.

It already acquired SpinBack, whose technology lets brands encourage sharing of ecommerce products and purchases, and track additional sales generated by these shares. Still, it could look to purchase a full-fledged ecommerce store, or the developer of apps that let users pay for purchases with Facebook Credits so clients can process sales from their Page a make a direct ROI. Potential targets include Beetailer, Zibaba, and Moontoast. Page management competitor and prevalent consolidation force Vitrue recently partnered with ecommerce developer Milyoni to gain access to these types of technology.

Marketing-focused game development is becoming more important to Page management as brands look to drive sustained engagement, exposure, and sharing. There are plenty of small game design houses ripe for acquisition that could bring their suite of games as well as their team to Buddy Media. GamesThatGive, which makes games that trigger charity donations when played, was acquired by Vitrue last month, and we believe this type of consolidation will become more common in the next year.

Perhaps the most important decision Buddy Media will have to make with its new funding is how to integrate with the Facebook Ads API, which lets tool and service providers programmatically access Facebook’s ads system to create, buy, manage, and track large scale advertising campaigns. Facebook ads help brands gain fans for the Pages, and the new Sponsored Stories ad unit is triggered by Page content and fan interactions, so having a combined Page management and Ads API solution is optimal for clients. Ads API tool and service providers can earn millions of dollars by taking a percentage of a brand’s total spend.

With the Ads API out of beta and now publicly available, Buddy Media could build its own team and develop an Ads API tool. Alternatively it could acquire one of the smaller brand-focused Ads API developers such as Brighter Option, GraphEffect, or XA.net. This would follow the trend of consolidation between social marketing and Ads API, as Experian acquired Techlightenment in January and Efficient Frontier acquired Context Optional in May.

One day, Facebook’s native tools may be good enough and brand marketing departments may become sophisticated enough to reduce the need for third-party Page management solutions. But for now, by buying or building out tools critical to a brand’s Facebook presence, Buddy Media can continue to sign  big clients as they wake up to social media and redirect marketing spend their from TV and search.

Page Management Industry Interest in Ecommerce Grows as Vitrue Partners with Milyoni

Page management platform developer Vitrue recently announced a partnership with ecommerce app developer Milyoni. The alliance will bring improved shopping and Facebook Credits payment functionality to Page tabs apps available in Vitrue’s app suite.

The partnership continues the growing trend of consolidation between the Page management and ecommerce spaces as brands demand ways to drive direct return on their social media investment. Below, Vitrue CEO Reggie Bradford tells us why the partnership primes his company to sign the next wave of brands joining Facebook.

Over the last few years, brands have concentrated on gaining Likes, but now they’re looking to monetize these fans. This has increased demand for ecommerce apps that permit fans to make purchases without the added friction of being directed away from Facebook to a traditional company website.

Page management companies, previously more focused on publishing, engagement apps, and analytics are now looking for ecommerce partnership and acquisition targets, in lieu of trying to build things they’re less familiar with.

Milyoni is a strong choice for Vitrue, as the San Francisco-based ecommerce developer has been behind some highly innovative Facebook commerce campaigns this year. It powered the movie rental app used by Warner Bros to sell temporary access to The Dark Knight, Inception and other films in exchange for Facebook Credits. It also allowed the Austin City Limits music festival to charge users Credits to stream pay-per-view concerts.

Milyoni raised a $3 million Series A round from ATA ventures and Thomvest Ventures in May to improve its social commerce products. The company has over 50 brands representing over 60 million fans, including the NBA, the clothing label French Connection, and beverage brand Guayaki.

The partnership will strengthen Vitrue’s offering allowing it to attract clients. Vitrue CEO Reggie Bradford tells us Milyoni’s technology will enable it to offer social shopping tab apps such as “flash sales and group discounts” as well as a “full shopping experience within Facebook.” Milyoni will gain distribution to a large set of clients, including some of the world’s biggest brands such as AT&T, Ford, Proctor & Gamble, and McDonalds.

Vitrue has been a major driver of consolidation recently, in part thanks to a $17 million funding round closed in May which helped provide money for acquisitions and partnerships. It bought GamesThatGive so its client Pages can offering games where user’s earn money for charity through their engagement. Last year it partnered with Ads API tool and service provider TBG Digital, sharing clients looking for each other’s advertising or Page management solutions.

Bradford tells us that in the coming year, “you’re going to see substantial consolidation”. He believes this will be centered around Page management companies “as their relationship with brands becomes a key component of a brand or agency’s plan to manage social. Once you have the Page management relationship, you can roll out new features such as commerce, games, Sponsored Stories” by partnering with or acquiring those that develop them.

Virtue’s goal now is to grow through consolidation to offer a ”turnkey solution”. Bradford predicts that “every major brand is going to be using one of these platforms by 2012. Those platforms in the lead now are going to have 100s and 1000s more marketers using their platform.” The partnership with Miyoni for ecommerce is a strong step in this direction.

Featured Facebook Campaigns: New Jersey Lottery, Tretorn, Toys “R” Us & Craftsman Tools

Brands on our post this week used livestreaming, social commerce and photo contests to attract users and customers during the slow summer months. We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.

Toys “R” Us Christmas in July Contest

Goal: Engagement, Product Purchase, Brand Loyalty, Network Exposure, Page Growth

Core Mechanic: The Like-gated contest asks users to submit a photo or video of their best Christmas moment on the Page to compete to win a store gift card.

Method: By submitting a photo or video about their best Christmas moment, users enter the contest to receive Toys “R” Us gift cards. Submissions are then are voted on by their peers. Since the photos are of compelling moments, users are likely to direct their friends to view them on the Toys “R” Us Page, increasing virality. This should offset the higher barrier to participation that comes with photo submission contests.

Impact: As Toys “R” Us is a well-established brand, this contest looks to increase sales in the slow summer months and secure Likes that will help the retail chain’s marketing efforts in the high traffic pre-holiday months. The Page now has over 1.5 million Likes. The contest, which runs until July 24, has just under 60 entries only a few days after launching. More virality can be expected when voting begins, which will also happen on the Facebook platform.

Finally, the company is pairing the contest with special “Christmas in July” discounts on merchandise.

Craftsman American Treasures Photo Contest

Goal: Network Exposure, Page Growth, Product Purchase, Brand Loyalty

Core Mechanic: A photo contest in which users submit photos related to Craftsman merchandise.

Method: The Like-gated contest asks users to submit photos of vintage Craftsman tools, or related items like lawn/garden equipment and historic items in order to win a $100 Craftsman gift card or the chance to have your antique evaluated by a famous antiquer. The submission automatically signs users up for the Craftsman email list and generates a feed story upon entry.

Impact: The Page currently has 426,100 Likes, not bad for a tool company, and there have been 276 entries. For the amount of money the company invested in this gift card giveaway, the return should be well worth it.

How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.

How Top Brands Conduct Ecommerce on Facebook: Best Practices

Facebook Marketing Bible

Brands can use ecommerce storefront apps to sell products directly from their Facebook Pages. Some apps allow customers to checkout without having to leave Facebook, while others let them complete the transaction on a brand’s website. Brands can direct users away from their Page to a dedicated Facebook canvas app hosting a full-featured store, or they can simply use a Page tab app as a landing page for their website’s store.

Here we’ll showcase how five brands using five reputable apps approach ecommerce on Facebook. We’ll also outline some best practices such as providing buttons for sharing products and Liking your Page, using a compelling landing tab to draw users into your store, and offering a variety of payment methods.

The following is an excerpt. The full length article, available in our Facebook Marketing Bible, includes analysis of four more Facebook ecommerce implementations and additional best practices.

The Miami HEAT via Milyoni

Page: The Miami HEAT NBA basketball team

Storefront App Provider: Milyoni

Tab App Name: Shop

Home Page: The Miami HEAT uses a landing page to display some of it top products and draw people to click through to its canvas app. Once the full featured app has loaded, users can search products, browse a catalog, Like the Miami HEAT’s Page, or follow the team on Twitter. The center of the app provides a promotion code for use at checkout, and several featured products, though without sharing buttons.

Product View: Clicking through to a product reveal multiple photos, options to share via email, Facebook, and Twitter, and a Like button that allows for quick sharing to the news feed, and that displays a Like count which can provide social proof for the quality of products.

Checkout: A checkout powered by Verisign lets users complete their order within Facebook using their credit card.

Negatives: The app may be too full-featured for merchants only selling a few items and who are more concerned with driving sales than follows of their social media presences. Sharing buttons on the home page could help, but might make the app even more cluttered.

Overall: Milyoni’s app provides a great shopping experience that’s entirely contained within Facebook. The Miami HEAT did well to provide a compelling landing page that can persuade users to wait for the canvas app to load. Using the home page to drive valuable Likes and follows of a brand’s social media presence while using the product pages to drive sales strikes a good balance.

Five Best Practices

1.  Sharing Options on Products – Placing Like buttons on the home page view of your products, and additional email, Twitter, and Facebook sharing options on product pages makes it easy for users to tell friends about items they find interesting, even if they don’t buy them. These shares drive referral sales, and represent the primary advantage of conducting Facebook-integrated ecommerce.

The full article, complete with more best practices and reviews of ecommerce implementations, can be found in the Facebook Marketing Bible, Inside Network’s complete guide to marketing, advertising, and ecommerce on Facebook.

Facebook Ecommerce: What Features Are Important in a Page Storefront Application

Facebook Marketing Bible

The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, brand, or website using Facebook. The full version of this article includes 10 more important features to look for in an ecommerce app, with explanations of each, as well a discussion of why you might want to send users offsite to complete transactions.

Future articles in our ecommerce series will look at examples of well executed Facebook ecommerce strategies, compare different storefront applications, and provide, walk through how to set up your store front, and provide best practices for promoting your Facebook ecommerce experience.

Facebook offers a huge opportunity for increasing brand loyalty, but there’s also a way to earn money directly from the social network’s built in audience of hundreds of millions of users. Ecommerce delivered through Page tab applications can help you to generate a return on investment that is easy to measure.

In this first installment of a Facebook Marketing Bible series on ecommerce, we’ll discuss what features to look for when choosing what ecommerce storefront app to use for your business. We’ll list the features, such as product  catalog importing, checkout, design, and promotion, and explain why each is important and what choice is best for different business types.

Introduction

Facebook Pages can install third-party ecommerce storefront applications that allow them to display a catalog of products, let users add items to a shopping cart, and the checkout either within Facebook or on an external website.

Key Features

Some key features of Facebook ecommerce storefront apps include:

  • The ability to import your existing ecommerce webstore or catalog of products
  • Integration with other ecommerce software such as Magento and Shopify
  • Checkout functionality that either lets users complete the payment process within Facebook, pay with popular payment system, or that direct users back to a business’ website to finish the payment process

Ecommerce software integration or catalog importing will make it much easier to get your ecommerce storefront started and keep it up to date as your product line changes. When choosing an application, make sure it is compatible with whatever software or product database format you use. In terms of checkout functionality, there are advantages to both checkout on and off of Facebook. Checkout on Facebook means there will be fewer clicks in the purchase flow, which can significantly reduce drop off. Some users may not want to navigate away from Facebook to complete a purchase, as the primary reason they were on Facebook in the first place was probably not ecommerce.

Other Important Features

Some additional features to look for in a Facebook ecommerce storefront application include:

  • Product search, browsing and display options

This will define how easy it is for users to find the products they want. “Most Popular”, “Recommended for You” based a user’s Likes, and “Liked by Your Friends” display options can quickly lead users to the products they’ll find relevant and may be more willing to buy.

  • Display customization and branding

Some apps require you to use a default color theme, layout, may show the developer’s name, and may not allow you to add a branded banner. In contrast, some white-labled apps allow you to customize your storefront’s them and layout as well as brand the store with a banner and other signage.

  • Ecommerce analytics

Analytics about product views, checkouts, sales and other metrics can help you optimize your storefront and track your return on investment. For example, analytics could help you determine what step in the purchase flow is causing the most dropoff, and then allow you to track the results of design changes. Conclusion

Look through the features above and decide which are most important to your business. You can then use this as a checklist when choosing which Facebook ecommerce storefront Page tab application to choose.

For the complete list of important storefront features and a discussion of why offsite checkout might be best for your business, visit the Facebook Marketing Bible. Future installments in our ecommerce series will include case studies of Facebook ecommerce, a comparison of storefront apps, a storefront set up walk-through, and strategies for promoting your storefront.

ShopIgniter CEO Matt Compton on Raising $8M and the Growth of Ecommerce on Facebook

Founded back in 2008, when social shopping was an exciting but unproven idea, ShopIgniter has been building its business among clients who have real-world goods to sell online, with a focus on Facebook. And like some of its rivals have recently, the Portland, Ore. company has raised more funding, an $8 million second round led by Silicon Valley venture firm Trinity Ventures with existing investor Madrona Venture Group participating.

The new interest is because brands that had been focused on gaining Facebook fans in past years are now looking for what do next, as chief executive Matt Compton tells us in an interview today. For many Page owners, that means selling direct. ShopIgniter has a set of interlocking products aimed at meeting this emerging need.

One is a customizable white-label application for Pages, with ways to adjust the look and feel to match the page, tools for easily sort through product offerings, and other features seen social commerce apps. The Portland TrailBlazers basketball team, for example, has been using it to sell team merchandise on its Page. Compton tells us that in a recent test between on and off Facebook sales for a brand, conversions were twice as high on Facebook.

A ShopIgniter product called the “Social Promotions Engine” reaches further into Facebook, helping Page managers create custom campaigns designed to get users sharing content about the brand on their Walls and news feeds in order to generate sales. In an example detailed by Ryan Spoon, Nike promoted a limited set of collectible golf balls to fans of its Page. The contest winners got free golf balls, and Nike was able to increase fan awareness of and interaction with the store. Finally, participants were also encouraged to share a news feed story about their winnings with friends.

For the Blazers, Compton wrote last month, promotions like these resulted in the Page fan count growing by 25% and, perhaps more importantly, transactions conversions originating with Facebook friends growing by 16%.

Beyond the application and promotions, ShopIgniter also provides a white-label ecommerce product for web sites. The point of it is to go beyond more general online ecommerce management products, instead capturing commerce around social interactions wherever they happen. For example, one customer may go to a web site, find a product they’re thinking about buying, click the Facebook Like button, and generate a story about it in their news feed. Their friend might then click to look at the product, be taken to the Page of a company with a ShopIgniter store, and buy the product there. Meanwhile, the person who Liked the product on the site might still go to the site when they decide to complete their purchase.

A variety of competitors in the business provide their own variations on social commerce applications — some we’ve looked at include 8thBridge (formerly Alvenda), which announced a $10 million second round in late May, and Payvment, which added a $6 million second round in December.

With client lists growing and venture capital firms doubling down, the non-virtual goods part of the platform appears to be coming of age. We just kicked off a series on social commerce in our Facebook Marketing Bible subscription service. Stay tuned for more.

Featured Facebook Campaigns: Lancôme, Nivea, Cost Plus World Market, Allstate, Budweiser and Axe

Brands made some good use of leveraging Facebook’s platform this week. Lancôme used photos to show users how good they could look with its makeup products, Nivea leveraged its sponsorship of a Rihanna concert to grow its Page and Cost Plus used a sweepstakes to simultaneously bulk up its email marketing list. Allstate, Budweiser and Axe also had interesting ways of engaging fans and growing Pages this week.

We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.

Lancôme’s House of Color Makeup App

Goal: Page Growth, Network Exposure, Brand Loyalty, Product Purchase, Engagement

Core Mechanic: An app that allows users to try out Lancôme’s latest brand of eye shadow products on their own photo on Facebook.

Method: The House of Color app on the Lancôme Page asks a user to select a photo either from Facebook or upload one, choose the shape of your eye, then apply the makeup to your photo. Once you do so, you can either download the photo, or share it to Facebook, Twitter or email. Also, users may click on “Shop” to purchase the eye shadow in question on the Lancôme website.

The app is not only an original use of Facebook photos, but very tightly woven into the Facebook photo interface. Lancôme here uses Facebook at every stage of the app to sell its products.

Impact: Currently the Lancôme Page counts about 357,300 Likes.

Nivea’s Rihanna Live Sweepstakes

Goal: Page Growth, Brand Loyalty, Network Exposure, Engagement

Core Mechanic: A sweepstakes sponsored by Nivea where users can enter to win either tickets to a Rihanna concert or a grand prize of meeting Rihanna.

Method: Nivea is one of the sponsors of Rihanna’s current tour and so is sponsoring the Rihanna Live sweepstakes, where Nivea Facebook fans may win tickets to the singer’s North American LOUD Tour this summer. The company is giving out a pair of tickets to about a dozen stops on Rihanna’s tour with a grand prize of a trip to New Jersey with airfare, hotel and a meet and greet.

Because the promotion is Like-gated and because Rihanna’s much more sizable fan base also sees Nivea’s products there are several opportunities to grow Nivea’s Page here. Additionally, because Rihanna is, like many pop stars, also something of a fashion and beauty icon, her partnership with Nivea allows the company to reach her millions of female fans with her implicit endorsement.

Impact: Nivea’s Facebook Page has 196,400 Likes on Facebook and Rihanna’s Page, which promotes Nivea’s products also has 33.4 million Likes.

How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.

Facebook Careers Postings: Sales, Engineering, Deals and More

A few interesting additions to Facebook’s job postings this week both on its Careers Page and its LinkedIn feed. A handful of engineering jobs were added, mostly in Seattle, sales jobs in Palo Alto, California and Austin, Texas were also on the list. And, interestingly also in Austin, a pair of “Local Deals” jobs were posted.

Posts added this week on Facebook’s Careers Page:

  • Corporate FP&A Associate
  • International Payroll Lead (Dublin)
  • Software Engineer, Ads Product (Seattle)
  • Software Engineer, Generalist (Seattle)
  • Software Engineer, Mobile (Seattle)
  • Software Engineer, Products (Seattle)
  • Software Engineer, Systems Engineering (Seattle)
  • Data Center Technical Operations Manager
  • Analyst, Monetization
  • Solutions Engineer
  • Local Sales Operations Manager (Palo Alto)
  • Account Executive (Los Angeles)
  • Manager, Merchant Services (Austin)
  • Manager, Merchant Services (Palo Alto)
  • Partnership Account Manager (Palo Alto)
  • Analyst, Platform Operations (Hyderabad)
  • Editor, Local Deals (Austin) – Contractor
  • Writer, Local Deals (Austin) – Contractor
  • Local Sales Operations Manager (Palo Alto)
  • Manager, Merchant Services (Austin)
  • Manager, Merchant Services (Palo Alto)

Jobs posted by Facebook on LinkedIn:

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

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