Facebook simplifies process for apps to incorporate Open Graph actions

open graph symbolFacebook today announced some changes to make it easier for developers to add Open Graph actions to their apps, including making it possible for apps to publish common actions without any configuration.

Facebook made it so that actions such as read, watch, listen and run — known as “common” or “built-in” actions — can be implemented directly using code it provides. Developers no longer have to configure these actions in the platform’s Open Graph tools. Developers can simply choose the action they want to include and the SDK their app uses, and Facebook will generate the appropriate code in the API reference section of its developer site. However, all app actions, including common ones, will need to be reviewed and approved by Facebook before going live.

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Facebook roundup: Home privacy, stock price, hackathon and open source project

privacyFacebook addresses privacy questions about Home – Facebook today shared its answers to common privacy questions users might have about Home, the social network’s latest development for Android. Home is optional software that makes Facebook features more integrated into a user’s device. The company says it does not have any of a user’s privacy settings and that all data collected by the service is covered by Facebook’s existing Data Use Policy. Home collects information about how people use the service, such as whether they Like a photo, send a message or launch an app. That information is stored for 90 days in order for Facebook to understand how people are responding to the app and how it could be improved. Facebook says Home does not treat location information any differently than the existing Facebook app. Users can also turn off location services completely. More about Home and privacy is available here.

facebookappsFacebook stock up after Home announcement – Facebook shares closed at $27.39 this week, up 7 percent since Monday. The stock hasn’t been above $27 per share since March 14. Shares fell beneath $26 earlier in the week as rumors swirled about whether Facebook was launching its own phone or developing a modified version of Android. Wall Street seemed pleased with the company’s decision to release software that could run on a number of devices to make them more social, while also partnering with HTC, AT&T and others to ensure that Home comes preloaded on some new phones.

university studentsFacebook, Gates Foundation to sponsor hackathon - Facebook and the Bill & Melinda Gates Foundation are partnering to organize HackEd, two hackathon events this month to address problems in education. Developers will build Facebook-integrated tools for “social learning,” “out-of-school study” and “college-going.” One event will be at Facebook HQ in California April 9. The other will be its London offices April 24. Winners could take home up to $5,000. This is the second year Facebook and the Gates Foundation have put on this event. Last year it was in California only.

buildFacebook open sources benchmarking tool – Facebook this week released LinkBench, an open source tool for benchmarking graph databases. LinkBench allows developers to replicate the data model, graph structure and request mix of Facebook’s own MySQL workload, while being customizable and extensible for their specific needs. Tim Armstrong, computer science PhD candidate who led the project during an internship at Facebook, said, “We also believe that the broader community working on databases and social applications can benefit from a realistic benchmark for storage and retrieval of social network and other graph-structured data. These applications place many unique demands on database infrastructure due to rapid growth, large volumes of data, and rich data models, yet there are few benchmarks that test performance for these workloads.” LinkBench is available on GitHub.

Facebook shares new documentation for local currency pricing, sets migration for Q3

creditsFacebook today provided updates regarding its transition from Credits to local currency pricing. The company offered new documentation for game developers and announced that migration will occur in Q3 this year.

Facebook decided to phase out Credits in favor of a user’s local currency — dollars, pounds or yen, for example — in June 2012. This allows the social network simplify the purchase experience and give developers more flexibility. Developers will be able to set more granular and consistent prices for non-U.S. users and price the same item differently on a market-by-market basis, as opposed to pricing their virtual goods in $0.10 USD increments as was required when Credits became mandatory in July 2011. This also eliminates any confusion that resulted from users trying to think about conversion rates for dollars, Credits and in-game currency.
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Facebook to drop mobile bookmarks for all apps except cross-platform games

mobile-bookmarksFacebook will no longer display mobile bookmarks for apps unless they are games that function on both mobile devices and the desktop canvas, according to a post on the company’s developer blog.

Bookmarks were likely not driving much traffic to most mobile apps so it wasn’t necessary to keep them around. However, Facebook wants to promote cross-platform game development so it will give them the benefit of mobile bookmarks. With fewer apps being included in the bookmarks menu, the few cross-platform games that do appear there could see more traffic than they were before.

The change goes into effect June 5.
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Facebook gives developers more ways to have their apps featured on user Timelines

facebook developer updateAlong with a Timeline redesign, Facebook today announced new features for developers to get their apps more prominently featured on users’ profiles.

Timeline includes new app and activity-driven sections that users can customize to highlight the categories and apps that are most important to them. Developers can configure “collections,” which showcase a user’s activity in their app. For example, Foursquare displays a user’s check-ins, badges, top places, saved places and map. These app sections will replace Timeline “aggregations,” which didn’t necessarily include all Open Graph stories and were not easily discoverable in the old UI. However, developers who previously configured aggregations will need to now create collections, which must be approved by Facebook.

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When users add an app section, they can choose where it appears among their other sections, and it will remain there until they edit the order or visibility of the section. Previously, app modules would appear sporadically on Timeline. Users couldn’t control which apps were displayed or in what order. App sections also weren’t available on mobile before, but are in the latest update.

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Facebook announces Mobile DevCon series coming to New York, London, Seoul

mobile devFacebook today announced a new technical conference series for mobile developers to learn about incorporating Facebook into their apps and to connect with engineers and product managers from the platform team.

Mobile DevCon 2013 will take place in New York on April 18, London on May 2, and Seoul on May 7. The conference is free, but developers must apply to attend and space is limited. Facebook says this is a “highly technical event” that will dive “deep in product and code.”

Topics for the conference include how to implement Facebook’s mobile SDKs to drive installs and engagement, using Facebook Login, Open Graph best practices, creating social mobile games, design and product tips, as well as a look at the tools, libraries and techniques Facebook uses to build its own mobile applications. The company says insights from Fab.com, GetGlue, Zeebox, EyeEm and other mobile developers will be part of the agenda. At the end of the day, developers will have opportunities to speak one-on-one with Facebook employees about their apps.
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Facebook adds run, walk, rate, want to read and more actions to Open Graph

open graph globeFacebook today announced new ways for lifestyle apps to tap into Open Graph with verbs:  run, walk, bike, rate, quote, want to read and want to watch.

These will be known as “built-in” or “common” actions, making them similar to how read, watch and listen can be incorporated into third-party applications. Although developers have been able to create their own custom actions with Open Graph, built-in actions help Facebook better understand the relationship between objects so that it can properly organize them in News Feed, Timeline aggregations and eventually search.

For example, if three of a user’s friends rate the same movie, Facebook can group those actions into a single News Feed story. Those stories can also include elements like star ratings or a fitness app could show stats from a user’s workout. Facebook says these features have improved the clickthrough rates for developers who have been testing them, such as Rotten Tomatoes and MapMyFitness. Other apps that have already added these actions include Nike, Runkeeper, GoodReads, Hulu and more. new-book-action (more…)

Facebook creates new requirements for PMD program

preferred marking developersFacebook today announced that it will once again accept new applications to the Preferred Marketing Developer Program, but with two key changes. Applicants must be referred by a Facebook employee or an existing PMD and there will be additional requirements for earning badges.

Current PMDs will have six months to ensure that they meet the new standards for maintaining their badges.

Earlier this year Facebook had temporarily closed its PMD program to new candidates, while it reconsidered its requirements and overall process as a result of the volume of applications it was receiving. The company periodically revises its criteria for entry and for awarding its qualification badges in ads, apps, insights and pages. This time around it is putting more emphasis on skills and software related to advertising and reporting.
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Facebook updates iOS SDK to help developers track conversions

developer-iosFacebook today launched an update for the Facebook SDK for iOS, which seeks to make it easier and faster to develop socially integrated mobile apps and provide developers with better app analytics.

With Facebook SDK version 3.2, developers will be able to track conversions beyond installs. This means that developers will be able to see whether their mobile app install ads resulted in additional in-app purchases, engagement or other important events. Developers can install mobile pixels on the app pages they want to measure, such as a level completion, shopping cart or checkout page. With this in place, developers can optimize their ads for these conversions so that they don’t just get installs, but high quality users.
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Facebook temporarily closes PMD program to new applicants due to demand

preferred marking developersFacebook is not currently accepting applicants for its Preferred Marketing Developer program as it reconsiders its badge requirements and process as a result of the volume of applications, a spokesperson from the company tells us.

Business Insider today reported that the social network had “halted” the PMD program. A Facebook spokesperson clarified to us that the program is still in effect, though new applicants are temporarily not being reviewed. The company periodically revises its criteria for entry and for awarding its qualification badges: ads, apps, insights and pages. The revised process and requirements are planned to go live in the next few weeks, after which point, Facebook will ask new developers to reapply.

Business Insider published an email Facebook sent to a developer who tried to apply to become a PMD, which indicated that the new application process will be based on a referral system and the new badge criteria will emphasize paid media, along with being able to help brands with owned and earned strategies.

“Please note that if you do not buy ads or sponsored stories on behalf of your clients, you will need to show us that you have the ability to pitch a Facebook holistic strategy and influence your clients on media spend,” the email said.
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