Facebook launches Public Content Solutions to help media partners with trend data

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As more and more people talk about current events on Facebook, developers within the media industry are looking for some way to join the conversation. So to offer companies a solution into the data behind trending topics on the social network, Facebook announced Friday the launch of Public Content Solutions.

Public Content Solutions (PCS) offers support and resources to partners using Facebook’s Public Feed API and Keyword Insights API. Partners who take part in PCS will receive a badge to display, as well as support from the PCS team and access to Facebook’s Media Partnerships team. Initial partners in the PCS program include Arktan, telescope, never.no, Timeline Labs, Tagboard, Vizrt, Reality Check and SnappyTV.

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Looking for love? Facebook reveals Valentine’s Day stats & best places for singles

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For many couples, Facebook can play a part in Valentine’s Day planning. From sharing a funny (or heartfelt photo) to checking out the Facebook page of the restaurant they’ll go to that night, many people utilize the social network somehow.

Stats from Facebook showed just how abuzz the site gets on Feb. 14 — but the novelty of the day wears off as users grow older. Users under 24 were the most talkative demographic with regard to Valentine’s Day last year, with ‘Love,’ ‘Chocolate,’ ‘Life,’ ‘Family,’ and Presents,’ as the most popular words.

In 2013, 1.9 million people changed their relationship status within a week of Valentine’s Day, and 150,000 changed their status to ‘engaged.’

But what if you’re single? Facebook data showed that single men have good chances in Memphis, while single women have a better ratio in San Francisco.

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Facebook releases data about NSA requests

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Facebook on Monday released data showing how many requests for data the company has received from the National Security Agency — at least, the range of these requests. From January through June 2013, Facebook received fewer than 1,000 requests for user content data from the NSA, regarding 5,000 to 5,999 accounts.

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Small Business Saturday buzzed through Facebook

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While we know that Facebook users love to post about Black Friday, the same rings true about Small Business Saturday. Facebook tries to help small businesses however possible, and the company’s Director of Small Business, Dan Levy, previously told Inside Facebook that a good chunk of the site’s advertising base consists of non-chain stores.

Facebook recently released some statistics showing how popular Small Business Saturday — the counterpart to Black Friday — was on the site. Mentions related to Small Business Saturday were 1,200 percent higher on the day compared with the week leading up to it.

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Former Facebook analytics manager Mohammad Sabah joins Identified

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The man in charge of data science and analytics at Facebook has left the social network to take on a similar role and data and analytics company Identified.

Newly-minted Identified Chief Data Officer Mohammad Sabah will direct and develop the company’s patent-pending intelligence technology for recruiters, dubbed SYMAN, which culls unstructured data to create organized, searchable profiles. SYMAN was designed to spot professional data posted in virtually any social media platform. Competing technologies rely solely on user-generated information.

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Study: Facebook and marriage

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For many married couples, the “something blue,” in that popular rhyme is Facebook. The social network released a study Monday showing that 28 percent of married college graduates on Facebook went to the same college.

Facebook also found that 15 percent of married couples went to the same high school as their spouse. The company’s data science team took a deep dive into these numbers, finding out which schools were the best for matrimony.

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Facebook launches new APIs to make it easier for real-time activity to be accessed

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Many media organizations are catching on, wanting to know what people on Facebook are saying about a certain topic. While it’s easier with Twitter, where celebrities often talk about issues of the day, Facebook wants to be known in this space, as well. The site launched two new application programming interfaces (APIs) to make it easier for news organizations to show public posts and real-time conversation data around a certain topic.

For instance, Facebook points out that the NFL kickoff this weekend accumulated 20 million likes, comments, and shares on Facebook by more than 8 million people.

Facebook on Monday announced the Keyword Insights API and Public Feed API. The Keyword Insights API displays a real-time feed of public posts for a specific word (such as “Grammys” or “NFL”). Only public posts from pages and prominent users with the “follow” feature turned on will be displayable. The Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame, making it easier for news organizations to see how many people were talking about an event before, during or after an event. It can also display anonymous, aggregated data based on gender, age and location.

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Facebook proposes changes to privacy policy, affecting how users’ likenesses are attached to ads

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Facebook is proposing changes to its documents that govern privacy and how data is used in ads and elsewhere throughout the site. In light of the sponsored stories lawsuit, Facebook wants it to be clear that users are granting permission for their likenesses to be used in conjunction with advertising. The updates are scheduled to take effect Sept. 5.

An important change in the statement of rights and responsibilities notes that users would be granting Facebook permission to use their information in ads.

For a redline document showing proposed changes to the statement of rights and responsibilities, click here.

For a similar document showing proposed changes to the data use policy, click here.

Under the current statement of rights and responsibilities, Facebook notes that users can tweak their privacy settings to decide if they want their likeness to be attached to ads:

You can use your privacy settings to limit how your name and profile picture may be associated with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us.

Here is the proposed rewording to this statement (though Facebook claims that the site will not give away information to companies without a user’s consent):

You give us permission to use your name, and profile picture, content, and information in connection with commercial, sponsored, or related that content (such as a brand you like) served or enhanced by us, subject to the limits you place. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.

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Facebook details global requests for data

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Facebook has been trying to become more transparent as a company. New General Counsel Colin Stretch posted Tuesday a thorough report of all government requests for Facebook data over the first six months of 2013. This report details the number of requests a country’s government has made to Facebook, the number of users’ data that was requested, and the percentage of requests where Facebook did produce data.

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Facebook abuzz for royal baby

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Within an hour of the birth of Prince William and Duchess Kate’s first baby, there were more than 1 million mentions of the royal baby on Facebook.

Facebook offered Inside Facebook some statistics about countries and demographics that talked about the newest addition to Britain’s Royal Family. Within the map above, the darker shade of the country means the more discussion on Facebook about the royal baby.

Top 5 countries buzzing about the royal baby within the hour of the announcement:

  1. U.K.
  2. United States
  3. Canada
  4. Italy
  5. France

 

Top demographics buzzing about royal baby during the hour he was announced:

  1. 25-34 year old women
  2. 18-24 year old women
  3. 35-44 year old women
  4. 18-24 year old men
  5. 45-54 year old women
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