Facebook has come under fire for its research practices, with many people feeling that the company is tampering with users’ moods via News Feed experiments.
Facebook Chief Technology Officer Mike Schroepfer addressed this today, saying that Facebook is putting into effect a new framework that governs both internal work and research that might be published — starting with clearer guidelines for researchers:
In 2011, there were studies suggesting that when people saw positive posts from friends on Facebook, it made them feel bad. We thought it was important to look into this, to see if this assertion was valid and to see if there was anything we should change about Facebook. Earlier this year, our own research was published, indicating that people respond positively to positive posts from their friends.
Although this subject matter was important to research, we were unprepared for the reaction the paper received when it was published and have taken to heart the comments and criticism. It is clear now that there are things we should have done differently. For example, we should have considered other non-experimental ways to do this research. The research would also have benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it.
As spring and summer weddings give way to honeymoons, Facebook released data showing the top check-in locations for honeymoons. Sin City took the top spot, but Facebook discovered that newlyweds from the U.S. were much less likely to check into Las Vegas than couples coming from outside of the country.
Facebook Data Analyst Dustin Cable introduced the results in a Newsroom blog post:
19% of US honeymooners traveled internationally, but it was couples from South Korea who traveled the greatest distance to their honeymoon destinations, with a median trip of 4,000 miles away from home.
More than 100 couples checked into a place father than 12,000 miles away from home, almost exactly on the opposite side of the planet from where they started their journey. Couples living in Spain who traveled to New Zealand and Peruvians who traveled to Thailand made up a large proportion of this group.
Facebook users love announcing to the world that they’ve checked in at Disneyland, uploading hashtag-filled selfies and writing public posts with a little too much information. On more than any other social platform, it seems that Facebook users are most willing to hand Mark Zuckerberg and company their intimate details, such as hometown, college, employer, who they’re dating and birthdate.
But when 4,000 U.S. users were asked if they trust Facebook with their personal data, the answer was a resounding, “No.”
A new study by online identity manager MyLife shows that 82.9 percent of those polled said they did not trust Facebook with their personal information.
If you’re reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet’s traffic.
The data from Shareaholic takes into account more than 300,000 sites and more than 400 million unique monthly visitors. The study found that Facebook is, by far, the most dominant way people discover content — with Pinterest a distant second.
Did you know that 7 percent of U.S. Facebook users live in Birmingham, Ala.? Or that women outnumber men in the U.S. on the social network, 54 percent to 46?
Fialkov Digital took a look at Facebook’s audience insights, finding some interesting facts about American users.
Check out the infographic below to find out more.
“Hey, can I add you on Facebook?”
It seems those words were spoken quite a bit during the World Cup. Facebook’s Data Science team studied check-ins and international friend requests in Brazil, finding that travelers to Brazil saw a 15 percent rise during the tournament in friend connections from another country. On average, international visitors to Brazil during the World Cup made 2 friends — one from the host country and one from another country.
Facebook has a little more than 1 billion users around the world. More than 350 million of them posted something about the World Cup, according to statistics released today by the social network.
The World Cup marked the highest level of conversation of any event in Facebook’s history. The most talked about event was Sunday’s final between Germany and Argentina, which generated 280 million interactions by 88 million people — the most popular sporting event in Facebook history.
As the U.S. men’s national team prepares to battle Belgium in the 2014 World Cup, Facebook recently announced that there have been more than 1 billion interactions on the social network about the games.
Facebook has never seen an event with more than 1 billion interactions on the site. On Saturday alone, there were more than 75 million posts, comments and likes from 31 million people about the match between Brazil and Chile.
If you’ve logged onto Facebook lately, you’ve probably seen at least one post about the World Cup. Facebook recently said that there has been more than 459 million interactions about the World Cup — greater than the Super Bowl, Oscars and Sochi Olympics combined.
Several lucky people have also gone to Brazil to cheer for their country. Facebook tracked the check-ins for World Cup cities from June 2-16, finding that Americans travel quite well, and most of the visitors to the games are between the ages of 18-34.
One of the most pressing questions about Facebook’s future revolves around teen usage. However, a new study by Forrester shows that maybe teens don’t hate Facebook after all.
Forrester surveyed more than 4,500 U.S. online users between 12 and 17 about their habits on social networks and apps. Among apps they use “all the time,” both Facebook and Instagram finished ahead of Snapchat.