The Hollywood Reporter, Facebook launch TV Obsession Index

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The Hollywood Reporter, a sister publication of Inside Facebook, has teamed up with Facebook to launch the TV Obsession Index, a weekly ranking of the most buzzed-about TV shows on Facebook.

Facebook has been working to open up its data treasure chest to media sites, and this is the latest way that the relationship has progressed. Every week, The Hollywood Reporter will release a list of the top 10 most talked about television shows, according to Facebook mentions.


What are Facebook users thankful for?


As people all over the United States prepare to break bread and give thanks today, Facebook’s Data Science team wondered: What are people thankful for?

The usual answers — friends, family, health — top the list, but employment, children and shelter also made the top ten list.

Facebook’s Data Science team discussed the study:

We started by collecting a set of anonymized English status updates that contained “grateful” or “thankful,” as well as the word “day” preceded or followed by a number. These status updates were then aggregated and processed by a text-clustering algorithm so we could identify what people were grateful for.

One of the first things we discovered is that the people who participated in this challenge were overwhelmingly women: 90% of people who participated identified as female on their profile. There are a number of explanations for why this might be: women may be more likely to participate in challenges such as this; women may be more likely to nominate other women than men; women may be more willing to share what they are grateful for on Facebook; etc. To be clear, we think it is unlikely that women are actually more grateful than men.


Facebook’s Altoona, Iowa data center is now live


Facebook’s fourth data center is now live. The Altoona, Iowa center opened today, with the next-generation architecture Facebook calls data fabric.

Brice Towns, site manager of the Altoona data center wrote about the opening in a blog post:

This is the fastest we’ve ever completed a first building at one of our sites, and we owe a lot of that to the people of Iowa. More than 950,000 hours have already been logged in the construction of the facility, and we have an average of 450 people — 80 percent of them from Central Iowa — here every day, constructing a second data center building on the site. As you may have heard, we like to move fast at Facebook — and we are grateful to everyone who’s helped us get to this point. We’re proud to call you our neighbors and our friends, and to be a part of the community here in Altoona.


Facebook makes changes to research policies


Facebook has come under fire for its research practices, with many people feeling that the company is tampering with users’ moods via News Feed experiments.

Facebook Chief Technology Officer Mike Schroepfer addressed this today, saying that Facebook is putting into effect a new framework that governs both internal work and research that might be published — starting with clearer guidelines for researchers:

In 2011, there were studies suggesting that when people saw positive posts from friends on Facebook, it made them feel bad. We thought it was important to look into this, to see if this assertion was valid and to see if there was anything we should change about Facebook. Earlier this year, our own research was published, indicating that people respond positively to positive posts from their friends.

Although this subject matter was important to research, we were unprepared for the reaction the paper received when it was published and have taken to heart the comments and criticism. It is clear now that there are things we should have done differently. For example, we should have considered other non-experimental ways to do this research. The research would also have benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it.


Where are the top honeymoon destinations for Facebook users?


As spring and summer weddings give way to honeymoons, Facebook released data showing the top check-in locations for honeymoons. Sin City took the top spot, but Facebook discovered that newlyweds from the U.S. were much less likely to check into Las Vegas than couples coming from outside of the country.

Facebook Data Analyst Dustin Cable introduced the results in a Newsroom blog post:

19% of US honeymooners traveled internationally, but it was couples from South Korea who traveled the greatest distance to their honeymoon destinations, with a median trip of 4,000 miles away from home.

More than 100 couples checked into a place father than 12,000 miles away from home, almost exactly on the opposite side of the planet from where they started their journey. Couples living in Spain who traveled to New Zealand and Peruvians who traveled to Thailand made up a large proportion of this group.


Do you trust Facebook with your personal information?


Facebook users love announcing to the world that they’ve checked in at Disneyland, uploading hashtag-filled selfies and writing public posts with a little too much information. On more than any other social platform, it seems that Facebook users are most willing to hand Mark Zuckerberg and company their intimate details, such as hometown, college, employer, who they’re dating and birthdate.

But when 4,000 U.S. users were asked if they trust Facebook with their personal data, the answer was a resounding, “No.”

A new study by online identity manager MyLife shows that 82.9 percent of those polled said they did not trust Facebook with their personal information.


In Q2, Facebook drove nearly a quarter of Web traffic


If you’re reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet’s traffic.

The data from Shareaholic takes into account more than 300,000 sites and more than 400 million unique monthly visitors. The study found that Facebook is, by far, the most dominant way people discover content — with Pinterest a distant second.


Infographic: A closer look at Facebook’s U.S. demographics


Did you know that 7 percent of U.S. Facebook users live in Birmingham, Ala.? Or that women outnumber men in the U.S. on the social network, 54 percent to 46?

Fialkov Digital took a look at Facebook’s audience insights, finding some interesting facts about American users.

Check out the infographic below to find out more.


Facebook: Travelers to Brazil during World Cup saw 15% gain in international friendship


“Hey, can I add you on Facebook?”

It seems those words were spoken quite a bit during the World Cup. Facebook’s Data Science team studied check-ins and international friend requests in Brazil, finding that travelers to Brazil saw a 15 percent rise during the tournament in friend connections from another country. On average, international visitors to Brazil during the World Cup made 2 friends — one from the host country and one from another country.


World Cup on Facebook: 350M people talking, 3B interactions


Facebook has a little more than 1 billion users around the world. More than 350 million of them posted something about the World Cup, according to statistics released today by the social network.

The World Cup marked the highest level of conversation of any event in Facebook’s history. The most talked about event was Sunday’s final between Germany and Argentina, which generated 280 million interactions by 88 million people — the most popular sporting event in Facebook history.


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