Who are Facebook users rooting for in the NHL playoffs?

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The National Hockey League Stanley Cup Playoffs are coming up, and Facebook mined its data to find out where fans of each team are.

The above map of the U.S. and Canada shows which NHL team has the most Facebook fans from each state or province.

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NCAA March Madness on Facebook: 46M posts, comments, likes by 15.3M people

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The 2013-14 men’s college basketball season came to a close Monday night as the University of Connecticut Huskies were crowned champions after a victory over the Kentucky Wildcats.

From Selection Sunday through the title game (March 16 – April 7), roughly 15.3 million Facebook users made more than 46 million posts, comments, likes about March Madness, the frenetic finish to men’s college basketball’s season.

Facebook also highlighted the most buzzed about moments from Monday night’s championship game:

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Infographic: What do Final Four fans like on Facebook?

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College basketball’s 2013-14 season is down to its Final Four: Wisconsin, Florida, Kentucky and UConn. The four schools will battle it out Saturday in Arlington, Tex. with a chance to go to the championship game and cut down the nets.

Gigya, a Facebook Preferred Marketing Developer, examined the Facebook fanbases of the four teams and discovered their likes. For instance, of the Final Four teams, Kentucky has the highest percentage of women (55 percent), while Wisconsin has the highest concentration of male fans (77 percent). Kentucky fans are more likely to enjoy The Notebook, while Wisconsin and Florida fans love The Hangover.

Find out more by clicking below.

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Grandparents prove Facebook is no longer just for the young

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People say that Facebook is for kids, but one of the fastest growing categories is grandparents — folks older than 50.

Click below to find out what 45.3 million folks 50 and older in the U.S. like.

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A Facebook map of baseball fandom

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As Major League Baseball prepares for another Opening Day (though the Los Angeles Dodgers, San Diego Padres and Arizona Diamondbacks have already played a few games), Facebook released a map showing users’ baseball allegiances, measured in terms of likes on each teams’ Facebook page.

The largest swaths of the U.S. map are taken up by the New York Yankees, Atlanta Braves and Texas Rangers. Facebook notes that there’s not a single county in America where most Facebook users like the Oakland Athletics, New York Mets or Toronto Blue Jays.

Want to find out who most of the Facebook users in your county root for? Click below to see the map.

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How can Facebook data be used in a housing search?

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Facebook is rife with the kind of data that could be useful in a housing search, such as marital status, education and interests. There’s a way to utilize that data to find the perfect neighborhood for anyone.

RentalRoost uses Facebook data in a unique manner, trying to match renters with an apartment or house that would be the best fit for them, utilizing the information that the person has already provided on the social network.

RentalRoost let InsideFacebook peek inside its database to find out what rental aspects are most important to Facebook users — and the results were a little surprising.

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Where do Facebook users love going on Spring Break?

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As the winter turns into spring, many college students (as well as families) can’t wait to kick off the season with a tropical vacation.

But where are they going? Facebook pulled some data showing the most popular beaches, based on Facebook check-ins, during the month of March. It tracked the increase of check-ins relative to the previous month for people 18-24 and those over 25 years old.

See if your favorite vacation destination made the list:

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Who wins a March Madness bracket based on Facebook data?

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Around this time every year, basketball fans and office workers fill out their brackets for the NCAA Tournament — also known as March Madness. Some go chalk and just pick top seeds, some throw in some upsets, and some base their picks based on which mascot would win in a fight or which school has their favorite colors.

But how would a bracket based on Facebook data go? That’s what SocialCode, a Facebook Preferred Marketing Developer, wanted to find out. Facebook also utilized its users behavior to figure out who the social network is pulling for in the tournament.

So who will be crowned NCAA champions?

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How do millennials use Facebook?

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Do you ever feel like you’re missing out when you see how fabulous your friends’ lives seem on Facebook? You’re probably not alone.

In the millennial generation – those 18-33 – more time is spent on social media than in another previous generation. And social media is how they plan social events, according to a study by JWT Intelligence:

  • 57 percent use Facebook to coordinate social plans at least once a week; and
  • 62 percent use Facebook to post about what they’re doing, where they are, and/or who they’re with.

One of the top drivers of social media use is organizing get-togethers with family and friends. With this in mind, Evento, a new social ticketing platform, aims to enhance the use of social media for people when planning group outings with friends.

Ophir Zardok, co-founder and CEO of Evento, told Inside Facebook:

It’s a matter of culture and how they consume. They publish everything to the world. They like to share, are open to share, and want to share. They want people to know what they’re doing. They don’t think about privacy and are more transparent.

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Facebook building data center in Sweden using new architecture

A rendering of Facebook’s Luleå 2 Rapid Deployment Data Center (RDDC)

If you’re near Luleå, Sweden, you could witness the first Facebook data center being built using a new kind of architecture.

Rapid deployment data center design (RDDC) is a new kind of building concept from Open Compute Project, an industry-wide coalition of technology companies that is creating cost and energy efficient designs and sharing them for free under an open source model. This new design idea that will allow Facebook to expand its capacity twice as fast. The concept was discussed during the Open Compute Summit in January. This will be the second data center building in Luleå, but the first using this new architecture.

This new approach to data center design will enable Facebook to construct and deploy new capacity twice as fast at its previous approach. It will be much more site-agnostic and reduce the amount of of materials used during construction.

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