In Q2, Facebook drove nearly a quarter of Web traffic

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If you’re reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet’s traffic.

The data from Shareaholic takes into account more than 300,000 sites and more than 400 million unique monthly visitors. The study found that Facebook is, by far, the most dominant way people discover content — with Pinterest a distant second.

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Infographic: A closer look at Facebook’s U.S. demographics

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Did you know that 7 percent of U.S. Facebook users live in Birmingham, Ala.? Or that women outnumber men in the U.S. on the social network, 54 percent to 46?

Fialkov Digital took a look at Facebook’s audience insights, finding some interesting facts about American users.

Check out the infographic below to find out more.

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Facebook: Travelers to Brazil during World Cup saw 15% gain in international friendship

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“Hey, can I add you on Facebook?”

It seems those words were spoken quite a bit during the World Cup. Facebook’s Data Science team studied check-ins and international friend requests in Brazil, finding that travelers to Brazil saw a 15 percent rise during the tournament in friend connections from another country. On average, international visitors to Brazil during the World Cup made 2 friends — one from the host country and one from another country.

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World Cup on Facebook: 350M people talking, 3B interactions

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Facebook has a little more than 1 billion users around the world. More than 350 million of them posted something about the World Cup, according to statistics released today by the social network.

The World Cup marked the highest level of conversation of any event in Facebook’s history. The most talked about event was Sunday’s final between Germany and Argentina, which generated 280 million interactions by 88 million people — the most popular sporting event in Facebook history.

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World Cup: More than 1 billion interactions on Facebook

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As the U.S. men’s national team prepares to battle Belgium in the 2014 World Cup, Facebook recently announced that there have been more than 1 billion interactions on the social network about the games.

Facebook has never seen an event with more than 1 billion interactions on the site. On Saturday alone, there were more than 75 million posts, comments and likes from 31 million people about the match between Brazil and Chile.

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Where are World Cup Facebook check-ins coming from?

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If you’ve logged onto Facebook lately, you’ve probably seen at least one post about the World Cup. Facebook recently said that there has been more than 459 million interactions about the World Cup — greater than the Super Bowl, Oscars and Sochi Olympics combined.

Several lucky people have also gone to Brazil to cheer for their country. Facebook tracked the check-ins for World Cup cities from June 2-16, finding that Americans travel quite well, and most of the visitors to the games are between the ages of 18-34.

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Study: Teens heavily use Facebook, Instagram more often than Snapchat

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One of the most pressing questions about Facebook’s future revolves around teen usage. However, a new study by Forrester shows that maybe teens don’t hate Facebook after all.

Forrester surveyed more than 4,500 U.S. online users between 12 and 17 about their habits on social networks and apps. Among apps they use “all the time,” both Facebook and Instagram finished ahead of Snapchat.

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WORLD CUP: Where are Team USA’s Facebook fans?

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America is going crazy for soccer during the 2014 World Cup. Facebook is making a big push to bring the conversation onto their platform, and one way that fans all over the world are showing their support for their country is by following the official team on Facebook.

We’ve learned that Mexico has the largest Facebook following, but U.S. Soccer is no slouch, with 1.4 million likes.

Where are those fans, though? Gigya, a Facebook Preferred Marketing Developer, used its Consumer Insights product to find out.

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Father’s Day on Facebook: dads, kids both love Family Guy, Dallas Cowboys

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Sunday is Father’s Day, so Facebook took a look to find the ties that bind fathers with their children on Facebook.

Facebook found that fathers share many interests with their children, including The Hangover, Family Guy and Johnny Cash:

While fathers and their kids may feel like there is little overlap between their favorite musicians, athletes and movies, we took a look at Likes on Facebook and found that they may have more in common than they thought. This analysis of mutual Likes among self-identified fathers and their children on Facebook as compared with Likes among all people who use Facebook reveals what their shared interests look like across music, athletes, entertainment and more. Only children who are over age 18 in likely father-child relationships were considered.

Want to see what else dads and their kids on Facebook mutually enjoy?

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An inside look at Facebook’s Prineville, Ore. data center

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Facebook recently shared some successes found in the economic impact report of its Prineville, Ore. data center — namely that it has contributed $64.7 million in output and 266 jobs throughout Oregon in 2013 alone.

Earlier this year, Facebook commissioned an independent firm, ECONorthwest, to measure the data center’s economic impact on both a regional and statewide level. Over the past 5 years, construction of Facebook’s Prineville data center has generated 651 jobs in Central Oregon (3,592 total in Oregon) and $573 million capital spending statewide.

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