Inside Facebook

The local review-sharing site Yelp has added Facebook Connect to allow users to easily share local business reviews with their friends on Facebook.

Yelp allows anyone to submit a review for any local business, from restaurants to shoe stores to mechanics. Once you’ve registered and written a review, you’ll now have the option of using Facebook Connect to post the review to your Facebook page so your friends will see it in their feeds. You can set up an automatic posting feature to pull every review you write over to Facebook, or choose to post only certain reviews.

Facebook Connect has also recently been integrated into other review sites, such as Urbanspoon and Citysearch, and has led to a pronounced jump in activity in the number of reviews, comments, and photos added to these sites.

Citysearch has seen a dramatic increase in registrations since implementing Facebook Connect. The number of daily registrations has tripled since the launch, and 94% of reviewers are sharing their reviews on Facebook. The average review gets 40 views, with 74% of those clicking back to the Citysearch site. Restaurant review site Urbanspoon has experienced similar success. Since adding Facebook Connect in March, 1/3 of the users signing in to the site with their popular iPhone app are doing so through Facebook.

As more review sites add Facebook Connect functinality, Facebook itself is becoming a valuable source for unsolicited, trusted information on local businesses and services. Seeing your friends’ Yelp posts is a great way to learn more about restaurants, stores, and night life around your area. The early success suggests that users are taking advantage of these reviews, and with several different sites, like Urbanspoon and Yelp, integrating with Facebook, you’ll get a larger number of reviews that will allow you to make a more informaed decision on where to spend your money.

The increased use of Facebook Connect also brings more accountability to the restaurants, stores, and shops; any one customer can now more easily spread the good (or bad) word about your business throughout their entire network of friends, so there’s more incentive to offer a good product and excellent customer service.

It’s been just under 90 days since Facebook announced it has crossed the 200 million active user mark. Today, that number is somewhere around 240 million, perhaps even close to 250 million. If Facebook were a country, it would now have the 4th largest population in the world.

While Facebook has been growing at around 300,00 to 400,000 active users per day for most of the last three quarters, its growth rate seems to have again significantly increased in recent weeks to around 700,000 to 750,000 new users per day based on data we are tracking from Facebook’s advertising tools.

If Facebook continues at this rate, it could reach 300 million active users by November. Keep in mind, however, that as has been the case for most of the last year, about 70% of that growth is happening outside the United States. Nevertheless, Facebook still grew at an 8% monthly clip in the US in May, up to nearly 70 million active users today.

In addition, Facebook has recently released updated engagement stats about the way users interact with different features on the site. Some highlights:

• 30 million users update their statuses at least once each day (13 million did per month at the beginning of the year)
• 8 million users become fans of Pages each day (up from 2.5 million per day at the beginning of the year)
• 10 million videos are uploaded each month (up from 4 million)
• 900 million photos are uploaded to the site each month (up from 700 million)
• 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week (up from 15 million per month)
• 35 million active groups exist on the site (up from 19 million)
• 2.5 million notes created each month
• 30 million users access Facebook each month through a mobile device

In other words, Facebook’s growth does not appear to be slowing down yet, and engagement is still on the rise.

We’ll of course continue tracking all the latest Facebook stats for you here on Inside Facebook. To dive deeper on how you can engage Facebook’s 240 million users through Facebook Pages, Facebook advertising solutions, Facebook Platform applications, or Facebook Connect for your website, check out Inside Facebook’s Facebook Marketing Bible.

While Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run by Google, has remained dominant in Brazil and India. Although Facebook has grown slowly in those two countries, it’s never been able to turn the corner - until now.

Starting about 60 days ago, Facebook’s growth began accelerating rapidly in both Brazil and India, growing several times faster in May and June than it did in March and April.

In fact, Facebook nearly doubled in Brazil during May alone. Its growth has continued in June, and today Facebook has just crossed the 1 million active user mark in Brazil for the first time ever - up 100% in the last 45 days.

Granted, Orkut still claims well over 20 million monthly visitors in Brazil, but we’ve seen this kind of pattern before. Facebook has the potential to double in new countries every 2-3 months several times over as it spreads through new populations, but it is probably still too early to claim that this is the canary in the coal mine for Orkut.

Curiously, however, just as Facebook started exploding in Brazil, the same thing was happening in India, the other major country where Orkut is the leading social network with 13 million monthly active users.

While Facebook has been growing slowly and steadily in India for the last couple of years, Facebook exploded in May and June, doubling from 1.6 million to 3.2 million monthly active users in the country in the last 60 days.

Do these trends correlate? Time will tell, but it certainly looks like Facebook is gaining significant steam in Orkut’s biggest strongholds.

Brazil and India are far from the only countries where Facebook is fighting to claw its way to the top spot. Nevertheless, Facebook continues to grow in almost every country we’re tracking the company in - and in most countries, by double digit percentages in total reach every month. Facebook is clearly a global phenomenon - it will be very interesting to see where things stand in another year.

Note: All data from Facebook’s advertiser tools.

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Today, Inside Facebook has released the July 2009 edition of the Facebook Global Monitor - tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks Facebook’s international growth for marketers, developers, and analysts to spot trends and opportunities. A few highlights from the June report’s findings:

• Facebook’s reach grew by 35% in Brazil during the last 30 days - Orkut’s home turf - to over 1 million monthly active users. Facebook also grew by 37% in India during June - the number of Facebook users in India has doubled in the last 90 days.
• Facebook crossed the 10 million active user mark in Italy last week. Over 17% of all people in Italy are now active on Facebook every month.
• The number of Facebook users in China grew by 60% last month. While the total number of active Facebook users in the country is still miniscule, is this a sign of growth starting to happen?

The Facebook Global Monitor is a premium service and newsletter produced by Inside Facebook that provides vital data and insight to media industry executives, global marketing and communications firms, analysts, and developers for whom Facebook’s rapid international expansion poses significant opportunities or threats.

For those interested in learning more, click the purchase link above. The price is $99 per issue, or $395 for a six month subscription. Future monthly updates will be delivered directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic. (Custom reports are also available.) You can reach us at mail AT insidefacebook DOT com with questions at any time.

Each month, the Facebook Global Monitor provides the latest comprehensive data on the expansion of Facebook’s audience in nearly 100 global markets. In addition, the Monitor provides alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future.

See the full table of contents of the first newsletter below. All reports are based on primary research by Inside Facebook using data from Facebook, and each section is designed to elucidate key actionable trends.

We believe big opportunities exist for developers and marketers to reach and engage the Facebook audience in these rapidly emerging and expanding markets. Cheers to continued growth in 2009!

The Facebook Global Monitor

Tracking Facebook in Global Markets

July 2009

Contents

I. Introduction: The Year That Facebook Went Global

II. Global Market Report

1. Audience Size Today

2. Fastest Growing Audience

• Last 12 months
• Last 90 days
• Last 30 days

3. Market Penetration Today

4. Largest Market Penetration Increases

• Last 12 months
• Last 90 days
• Last 30 days

III. Emerging Market Analysis

1. Growth Projections

• Next 30 days
• Next 90 days
• Next 12 months

2. Technical Alerts

• Breakout Markets: Last 90 Days
• Cooling Markets: Last 90 Days

IV. Regional Summaries

1. Africa

2. Asia / Pacific

3. Europe

4. North America

5. South America

V. Country Updates

1. Argentina

2. Australia

3. Austria

4. Bahamas

5. Bahrain

6. Bangladesh

7. Belgium

8. Bolivia

9. Bosnia & Herzegovina

10. Brazil

11. Bulgaria

12. Canada

13. Chile

14. China

15. Colombia

16. Costa Rica

17. Croatia

18. Cyprus

19. Czech Republic

20. Denmark

21. Dominican Republic

22. Ecuador

23. Egypt

24. El Salvador

25. Finland

26. France

27. Germany

28. Ghana

29. Greece

30. Guatemala

31. Honduras

32. Hong Kong

33. Hungary

34. Iceland

35. India

36. Indonesia

37. Ireland

38. Israel

39. Italy

40. Jamaica

41. Japan

42. Jordan

43. Kenya

44. Kuwait

45. Lebanon

46. Lithuania

47. Luxembourg

48. Macedonia

49. Malaysia

50. Maldives

51. Malta

52. Mauritius

53. Mexico

54. Morocco

55. Netherlands

56. New Zealand

57. Nicaragua

58. Nigeria

59. Norway

60. Oman

61. Pakistan

62. Palestine

63. Panama

64. Paraguay

65. Peru

66. Philippines

67. Poland

68. Portugal

69. Puerto Rico

70. Qatar

71. Romania

72. Russia

73. Saudi Arabia

74. Serbia

75. Singapore

76. Slovakia

77. Slovenia

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78. South Africa

79. South Korea

80. Spain

81. Sri Lanka

82. Sweden

83. Switzerland

84. Taiwan

85. Thailand

86. Trinidad and Tobago

87. Tunisia

88. Turkey

89. Ukraine

90. United Arab Emirates

91. United Kingdom

92. United States

93. Uruguay

94. Venezuela

95. Vietnam

Footnotes & Methodology

This year, winners of Facebook’s fbFund competition are spending the summer in Palo Alto as part of the REV summer incubator program. Organized by Facebook and Founders Fund investor Dave McClure, participants have gotten the chance to hear from experienced startup and Facebook Platform entrepreneurs, like Jia Shen from RockYou, Keith Rabois from Slide, and Eric Ries, formerly of IMVU.

We recently visited the fbFund REV incubator in Facebook’s old offices in downtown Palo Alto and sat down with a couple more of this year’s winners to hear about their ideas and what they’re working on this summer. The 20 or so teams (including some of the previous year’s winners) are scattered across a few floors, with collaborative space for brainstorming, guest talks, and meetings. Eric Ries shared his thoughts on “The Lean Startup” before we spoke with fbFund entrepreneurs Suzanne Xie and Rich Tong of Weardrobe and Waleed Abdulla of Networked Blogs.

Weardrobe

Weardrobe is a fashion community for people to share what they wear. Users post photos of themselves modeling how they’ve chosen to mix and match different articles of clothing and most importantly tag them. The sum of all these tagged photos is a searchable online closet that users can tap into for fashion inspiration.

“It’s not about what people wear, but how they wear it,” Xie says.

The Weardrobe project started about a year ago, and the site has been up for about six months. In college, lack of closet space prompted Suzanne to create an Excel spreadsheet of her clothing items. Organized by style, brand, color, etc., the tool was intended to be able to sort items and, thus, help her not waste clothing. She showed the tool to Rich, and the two realized that there was a better way to efficiently map one’s closet.

This summer the Weardrobe team will be working on a Facebook Connect integration, which will allow users to login to the site using their Facebook accounts, see which Facebook friends are also Weardrobe users, and be able to publish content back to the News Feed.

Another next step for the team will be involving fashion brands, many of which are discovering that TV or magazine advertising isn’t as effective anymore. Weardrobe has already partnered with Urban Outfitters in a Netflix-style initiative: Urban Outfitters donated clothing to Weardrobe, and Weardrobe sent them to its users who styled them up, posted photos on the site, and mailed them back.

Networked Blogs

We also spoke with Waleed Abdulla at Networked Blogs. Within the Networked Blogs Facebook application, users can search for blogs they read and follow them via Networked Blogs. Features include a News Feed of recent posts from the blogs you follow, a Most Voted tab where users can vote for blogs they like, as well as tabs that showcase what your Facebook friends are reading and posting. The idea was born out of a hackathon event in February 2008 called Weekend Apps and has since then taken off.

Networked Blogs’s Facebook Connect implementation is compelling and different than most we’ve seen so far. Bloggers can add a Networked Blogs widget on their blogs, which links back to its Facebook app. On the Networked Blogs website, which is less interactive than the app and more like a directory of blogs (currently 190,000 blogs) Waleed notes, Connect is also used for authentication and sharing.

Another feature that is useful for blogs that own their own Facebook Page is that you can manually or automatically import posts to the page’s Wall via Networked Blogs. Comments made through the app and the Wall are synced.

As the fbFund continues throughout the summer, we’ll be bringing you more looks at fbFund companies that are using Facebook and Facebook Connect to make the web more social.

Sponsoring established Facebook applications with large audiences continues to be a powerful way for brands to market inside Facebook. In fact, we reviewed several such campaigns from BMW, U2, and St. Martin’s Press in our recently released Best and Worst of Facebook Marketing 2009 report.

The latest interesting example comes from Kimberly-Clark, who has teamed up with Circle of  Moms, a large community of moms built on Facebook and Facebook Connect, to promote Huggies brand baby diapers. The integration brings Huggies’ Enjoy The Ride program to members of Circle of Moms, with special rewards codes, expert advice, polls, and mom-to-mom tips. 36,000 Moms took Huggies-branded polls, and there have been more than 61,000 forum posts to date.

According to AppData, Circle of Moms has a monthly active membership of nearly 1.5 million users, connecting Facebook moms through specialized groups, with moms sharing stories, advice, and doctor recommendations. The application was launched in October 2008, and doesn’t allow any males (or at least anyone who says they’re male on their Facebook profile) into the community.

The Enjoy the Ride rewards program targets new moms, with age-specific diaper advice, forums, a reward points program, and the chance to win free diapers for a year. You can access the program, which is also being promoted on the Huggies Facebook Page, through the Huggies Zone inside Circle of Moms.

Appssavvy and Mindshare brought Huggies and Circle of Moms together.

“We are very proud of the incredible community the millions of moms have created through Circle of Moms,” said Ephraim Luft, CEO of Circle of Moms. “Huggies is the exact type of brand our partnership with appssavvy is designed to engage with Circle of Moms. Its rewards program, added-value content and expertise simply improve the community and enable a leading brand and its tgarget audience to connect in positive ways.”

Huggies will increase its exposure on Facebook dramatically with the new partnership, injecting its brand directly into the sightline of its target demographic.

Facebook has just announced that it has hired David Ebersman as its new CFO. Ebersman replaces Gideon Yu, who left the company earlier this year in relatively sudden fashion.

Ebersman is the former EVP and CFO of Genentech, a leading biotech firm recently acquired by Roche, where he had worked for the last 15 years and served as CFO since 2006. He starts at Facebook in September.

“We received a lot of interest in the CFO position and had the opportunity to meet with many impressive candidates,” Facebook CEO Mark Zuckerberg said.  ”We quickly recognized that David was the right person for Facebook.  He was Genentech’s CFO while revenue tripled, and his success in scaling the finance organization of a fast growing company will be important to Facebook.”

“After meeting with Mark and the rest of the team, I was thoroughly impressed with everyone’s drive and sense of purpose to help people connect and share,” said Ebersman.  ”Mark is constantly pushing the company forward and he’s assembled a world-class team that is achieving remarkable results both for its users and as a business.  I’m excited to join this effort and this new industry.”

Ebersman’s hire brings the three month long search process for Yu’s replacement to an end. Yu joined Facebook as CFO in 2007, replacing former CFO Mike Sheridan. At the time, Facebook said it has retained Spencer Stuart to lead its search for a new CFO “with public company experience.” Since then, Facebook raised $200 million from Russian investment firm Digital Sky Technologies, who said it would also buy common stock from employees in the upcoming months.

In addition to building out Facebook’s financial organization, Ebersman (or his successor) will be responsible for managing the company’s efforts to go public, if and when the company does so. Recently, in an exlusive interview with Inside Facebook, Zuckerberg explained why the company shared details of its financial situation publicly earlier this year:

Justin Smith: One of the messages I’ve heard from [Facebook COO] Sheryl Sandberg is that Facebook feels like there is some misconception of its advertising sales success. Why do you think there is a potential misconception there about how things are going?

Mark Zuckerberg: I think that’s partially because there’s been data in the market about companies not doing that well with advertising. We decided earlier this year to issue three new stats: five quarters of EBITDA profitability, 70% growth in revenue year over year, and that we’ll be cash flow positive in 2010 based on our current estimates.

The reason that we did that was because we felt like the general perception around things was that we weren’t anywhere near those levels. You know, thoughts like ‘the economy isn’t doing well, so Facebook isn’t doing well or is losing money,’ when in reality we’re on track to be cash flow positive really soon.

I don’t know how those perceptions got there, but that was why we issued those numbers - to try to clear that up. I think that since then, people’s perception around things seems to mirror reality more. It’s a tough balance as a private company, because the easiest thing would be for us to just go out and tell people what our revenue numbers are, but we don’t want to do that.

The Facebook Platform payments and monetization ecosystem continues to grow rapidly this year, and recently, Facebook has been getting more involved. A few weeks ago, Facebook started testing integration of its own virtual currency with Platform applications, and last week Facebook enabled payment support in 14 new currencies.

Now, we’ve learned that Facebook recently hired Prashant Fuloria, formerly a Director of Product Management at Google where he worked on Google Checkout amongst various other projects during his six year stint, as the new Director of Product Management responsible for Facebook payments. Highly regarded by colleagues, Fuloria left Google and started at Facebook last month.

With Fuloria’s hiring, the march of former Googlers two exits up the 101 to Facebook continues. At one point, nearly 10% of Facebook employees came from Google. Just a couple of weeks ago, Greg Badros, who headed up the AdSense engineering team for several years at Google, joined Facebook as a Director of Engineering.

Fuloria has his work cut out for him as he oversees the development, testing, and wider launch of Facebook payments services over the next several months. While Facebook only accepts credit card payments today, it is likely to expand its payments tests in the future, as the company seeks to monetize users across geographies and demographic profiles. Managing the integration of payments methods and systems into the Facebook experience is an increasingly important challenge for the company as it seeks to create a new, substantial direct-to-consumer revenue stream in a market that is known for its high operational costs, major fraud challenges, and international complexity.

Several companies have already launched major efforts to help developers accept payments from Facebook users - including mobile payment providers Zong and Boku, integrated credit card payment enabler Social Gold, and a variety of others - not to mention Paypal, Amazon, and Google Checkout. Even large developers like Slide are now building their own payment platforms. The Facebook Platform payments ecosystem has gotten crowded in the two years since the Platform launched - a good sign of its overall health.

Facebook opted for Platform growth over monetization in 2008, but it appears to be increasingly focused on building out its payment platform in 2009. We’ll let you know as Facebook’s monetization efforts continue to develop - though we somehow doubt they’ll include Google Checkout any time soon.

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook - July 2009 Edition is now available!

The Facebook Marketing Bible has been purchased by thousands of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today. It is also available in French, Spanish, and Italian. (A special edition for agencies and big brands is also available.)

The densely-packed Facebook Marketing Bible contains four detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, Tools for Application Developers, and Tools for Webmasters. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

In addition, Inside Facebook is happy to announce that through July 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms).

The July 2009 edition includes updates on the following topics:

• The latest updates on Facebook Pages (public profiles), including the vanity URL landrush and rule changes for generic Facebook Pages. We’ve broken down all the new elements piece by piece and offered detailed and specific advice for marketers hoping to reach more users inside Facebook than ever before - including details on why marketers should choose Facebook Pages over Facebook Groups, new updates to Facebook’s new Insights dashboard, and new rules for administrators of generic Facebook Pages. See the table of contents below for more details.
• The latest details on Facebook’s new “Pay with Facebook” virtual currency payment program for application developers. Find out the latest on what Facebook’s new payment program means for the future of virtual currency payments on Facebook (and Facebook revenues) - including Facebook’s latest international currency efforts.
• The latest details on Facebook’s new “Open Stream” API and what it means for marketers, publishers, and developers. With the new Open Stream API, Facebook has released the power of the Facebook stream to live anywhere developers can put it - including publisher websites, desktop applications, and mobile phones. Find out exactly what you can do with the new Open Stream, and what it means for the future of the Facebook Platform.
• The latest tools for webmasters to drive more traffic to their site and build more social context through Facebook Connect and Facebook Share. With Facebook Connect and Facebook Share, publishers have new opportunities for both enriching their sites with deeply social features and leveraging Facebook’s powerful feed system for driving traffic to their site. Get new details on metrics early Facebook Connect partners are seeing, and learn how to optimize your Facebook Share integration.
• New tools for advertisers to target their Facebook Ads better than ever before. With enhanced Facebook  targeting tools, advertisers now have the ability to reach their target audiences in much more powerful ways. Learn how to use these new tools to get the most out of your performance marketing dollars. Plus, check out ways Facebook is experimenting with virtual currency gifting and branded virtual gifts.
• Plus, more updates on Facebook’s “Live Stream” widget for live events on your website or Facebook Page, recent rule changes for Facebook Platform ad networks, and more.

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

For those interested in learning more, click the purchase link above. The price is $49, or $149 with 12 months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!

Table of Contents

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

• “Facebook Pages 2.0″
  • The New Wall Tab - Making Pages More Dynamic and Viral
  • Status Updates - Now for Pages, Too
  • Application Boxes - Changing Places
  • Tab Management - Choosing a Landing Page
  • Conclusion - Facebook Learning from Twitter, Pages Getting Better
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Branded Virtual Gifts on Facebook Pages Opening New Doors for Viral Advertising
  
• Adding Custom Modules to Your Page
• Strategy: 4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups
• Strategy: I’ve just created a Page. How do I promote it?
• Group to Page Migration
• Guidelines for Promoting Pages Outside Facebook
• Official vs Unofficial Pages
• Pages and SEO
• Vanity URLs for Facebook Pages
• Which Celebrities are the Most Engaging on Facebook?
  
• Ways Page Owners Can Restrict Content for Underage Users
• How to Import Your Blog into Your Public Profile
• Page Invitations
• SMS Subscription Service for Pages
• Updating Facebook Page Status Via Text
• Getting Page Status Updates Via Text
  
• More Features Coming Soon
• Interesting Conversion Rate Metrics from Adobe Students Facebook Campaign
• Marketers Actively Bidding for Generic Facebook Pages
• Facebook Upgrades “Insights” Metrics Dashboard for Page Managers
• Facebook Disabling Stream Publishing for Generic Pages

3. Groups

• Strategy: What about spamming existing groups?
• SEO
  

4. Events

• Events API
• Events SEO
  

5. Notes and Photos

• Events API
• Events SEO
  

6. Messages

7. Status Updates

• Public Timeline Search

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

• How Specialty Brands are Driving Sales on Facebook
  

12. Engagement Ads

• Summary of ad units available to Facebook advertisers
  1. Sponsorship Units on the New Facebook Home Page
     • Social Video Ads
     • Sponsored Virtual Gifts
     • Events Ads
     • Pages Ads
     • Polling Ads

  2. Advertising in the New Facebook News Feed
  3. Advertising on the Profile Page (and other pages)
     

13. Virtual Gifts

• The Future of Virtual Gifts on Facebook
• Scheduled & Holiday Virtual Gifts
• Facebook Testing Virtual Currency Gifting Program with Branded Virtual Gifts
  

14. Performance Ads

• Radius and Language Targeting
• Multiple Currency Support

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

• List of Leading Facebook Platform Ad Networks
• What eCPMs do apps charge? Data from Facebook application developers
• Facebook Bans Platform Ad Networks for Deceptive Ads

18. Facebook Platform Application Sponsorships

• List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
• Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

• Strategy: What is the Right Way to Market Through Facebook Applications?
• Strategy: Where do most new application users come from?

20. Profile Box

• 5 Things Developers May Not Know About the Facebook Redesign
• Profile Integration: Tour of New Facebook App Settings

21. Application Tabs

22. Application Info Sections

23. Designing Feed Stories

• Strategy: Designing High Performance Feed Items
• News Feed Optimization: Strategies and Techniques

24. Feeds 2.0

• Feed Forms
• Feed Clustering
• Action Links
• Policy Update: All Feed Story Calls to Action Must Now be Action Links
  

25. Feed Publisher

• Publishing in the Feed with Feed Comments

26. Requests / Invitations

• Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
• Strategy: Facebook’s Evolving Approach to Platform Governance
• Sending Application Invitations to Non-Facebook-Members

27. Chat Invitations

28. Facebook Notifications

• Chat Integration: Facebook Wants More Synchronous Notifications
• Policy Update: Bulk Pre-Selection Prohibited
• Facebook Turns On Instant Notifcation Popup Alerts
  
• Spammy Affiliate Marketers Sure to be Shut Down
  

29. Email Notifications

• Updates: Email’s Status as Core Application Marketing Channel in Doubt

30. Application Bookmarks

31. Application Directory & About Pages

• The Publisher Comes to Application About Pages
  

32. Status Updates & Donations

33. Demographic Restrictions

34. Verification and Certification

• Great Apps Program
• Application Verification

35. Translations

• Data: Stats on Facebook Apps Built for International Markets
• Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service

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36. Analytics Tools

• List of Leading Third-Party Facebook Platform Analytics Providers
• New Metrics for Developers with Facebook Profile Redesign

37. Search Engine Optimization

38. Mobile

• Facebook for iPhone and Connect for iPhone

39. Customer Service

40. Custom Tags

41. Open Stream

• What Does Facebook’s “Open Stream” Mean for Marketers?
  

42. Pay with Facebook

> Poll: Which viral channels do Facebook users hate most about apps?

> Recommended Strategies for Application Developers

IV. Tools for Webmasters

43. Facebook Connect

• Overview: Integrating Facebook Connect with Your Website
• Related: Google Friend Connect
• Examples: 40 Sites Live with Facebook Connect Today
• Variety of Facebook Connect Plugins Now Available for Blogs and Wikis
• Citysearch: Each Item Shared Through Facebook Connect Generates 30 Clicks
  

44. Comments Box Widget

45. Live Feed Widget

46. Facebook Share

Conclusion

Recommended Partners

Two weeks ago, Facebook opened up username registration to all users, but only those Pages with over 1,000 fans before May 31. Tonight, the second wave of vanity URLs are being released to any Page with over 100 fans at 11:59pm ET (8:59pm PT).

To get your username, head on over to facebook.com/username this evening.

Why has Facebook added the restrictions that Pages must have over 100 fans to get a username? Simply, to prevent squatting. If Facebook didn’t place that restriction on Pages, it would be a lot easier for vanity URL squatters to create thousands of Pages and then register desirable usernames for them all. Now, the barrier to squatting is a lot higher.

As with usernames for Facebook users, Facebook has set up a few rules for choosing a username for your Facebook Pages:

• The names will be available on a first-come, first-serve basis starting at 11:59pm ET.
  
• Once a name is chosen, Facebook says it can never be changed or transferred - it will be your Facebook Page’s username and URL forever.
• Usernames must be at least 5 characters long, and will only be able to contain Roman characters.
• Facebook has restricted a lot of generic and trademarked usernames - so you won’t be able to pick things like “flowers” or “travel.”

It’s unclear if Facebook will ever allow vanity URLs for Pages with under 100 fans. Facebook is trying hard to preserve the authenticity of the brands and businesses behind Pages, so we wouldn’t be surprised if they don’t lift this restriction for a while.