Facebook roundup: Nielsen report, site governance, Blackberry app and more

Nielsen reports stats on Facebook’s dominance in U.S. – Facebook continues its reign as the most-visited social network in the U.S., according to Nielsen. The service has an estimated 152.2 million visitors via PC, 78.4 million mobile app users and 74.3 million mobile web visitors in the U.S. This is multiple times the size of the next largest social sites across each platform. Facebook is also the top U.S. web brand when it comes to time spent on site. About 17 percent of all time spent online via personal computer in the U.S. is on Facebook.

Facebook puts new policy to a final vote – Facebook this week put its proposed Data Use Policy and Statement of Rights and Responsibilities to a user vote, likely for the final time. Part of the social network’s proposed changes include the elimination of the voting mechanism. Unless 30 percent of users participate in the vote and vote against the changes, Facebook will remove the voting option from its governance policy completely. Voting ends on Monday at noon PST.

New Facebook app available for Blackberry - Facebook for BlackBerry smartphones version 3.3 was released this week with BBM integration, faster photo browsing and an option to unfriend people, as well as an overall refreshed look and feel. BlackBerry users can now initiate BBM chats from the Facebook app, add BBM friends to Facebook, share their BlackBerry pin more easily and see which Facebook friends are also on BBM.

Facebook tries customer service via chat - Facebook is testing a way for businesses to receive customer service over Facebook Chat rather than with a phone call. The program has been in testing for a few months, but was first covered by TechCrunch this week. The system is powered by Salesforce, which Facebook uses internally. Some customers will be pleased by the convenience of chat, while others might find it impersonal and frustrating. Overall, it will reduce call center costs for Facebook.

Judge approves Sponsored Stories settlement – A federal judge has approved a $20-million settlement for a class-action suit over Facebook’s Sponsored Stories advertisements. The company will provide a cash payment of up to $10 to Facebook users who objected to the use of their name and photo in Facebook ads. Facebook will also give users more control over these ads, including a way to opt out of being included in them.

Facebook roundup: Blackberry update, patent suit, App Center, studies and more

New Facebook for Blackberry app available – RIM released a new version of Facebook for Blackberry this week, including improvement for event management, birthdays and navigation. The new app includes event information and RSVP functionality. Users can integrate birthdays into their phone’s calendar and receive reminders to write on friends’ walls. There are also updated icons on the navigation grid.

University of California sues Facebook and others for patent infringement - University of California patent licensee Eolas Technologies Inc and the Regents of the University of California filed lawsuits against Facebook, Wal-Mart and Disney on Wednesday over four interactive technology patents they believe the companies are infringing. Two of the patents cited in the lawsuits were declared invalid in February when they were used in a separate lawsuit against Amazon, Google Yahoo and others. Facebook claims the suit is without merit.

Facebook friends influence voter turnout, study finds – Facebook researchers and scientists at the University of California, San Diego found that people who saw messages on Facebook that their friends had voted were more likely to go to the polls than those who didn’t see a similar message. A study conducted they during the mid-term congressional election found that that 80 percent of those who voted were influenced to do so by someone they knew online.

Study suggests small websites benefit most from social sharing – Smaller news sites tend to see a greater percentage of their traffic come from sites like Facebook and Twitter, according to a study conducted by Northwestern professor Rich Gordon and Syndio Social CEO Zachary Johnson and paid for by The Chicago Community Trust. Small websites got more than half their referrals from social media, while the large sites got only about 19 percent from social.

Facebook promotes App Center above News Feed - Some Facebook users saw a large message about the new App Center above their News Feed this week. The social network launched App Center in June as a new means of game and app discovery. The App Center includes more visuals and an improved permissions authorization flow compared to the previous Apps and Games Dashboard. Facebook says 225 million users visit App Center each month, though that number is likely driven significantly by prompts and promotions like the one below.

Facebook Deepens Windows App Integrations With Skype-to-Facebook, Messenger Client

Facebook is deepening its integration with Windows through a new Skype-to-Facebook feature and a Messenger client for Windows 7 that allows users to access the Ticker, Chat and Notifications.

The Skype-to-Facebook functionality, found in the Skype 5.4 Beta for Mac and Skype 5.7 Beta for Windows released last week, allows users to make Skype calls to one another without leaving Facebook. In order to use the feature, users must link their Skype and Facebook accounts and then launch calls from a video call button that appears after selecting a Facebook friend. Facebook first introduced Skype integrations this year, several months before Microsoft acquired Skype in October.

Facebook’s Messenger client for Windows 7 is a bit more involved, enabling users to access three core real-time features of the Facebook platform directly from their desktops. TechCrunch has confirmed that the client is currently in limited beta on the platform and is wholly developed by Facebook — not as part of a new partnership with Microsoft. Facebook has been experimenting with different ways to package Chat in native apps in the past year, including launching a standalone mobile group chat app for iOS, Android and BlackBerry in August.

It may be worth noting that these features move Facebook further into territory that Google has expanded into in recent years as well, while Google is still trying to get Google+ growing to larger scale.

Facebook Releases Messenger for BlackBerry, Now Shows Who’s Online With Top Friends First

Today Facebook released its Messenger standalone mobile messaging app for BlackBerry, and added several new features and languages to the existing iOS and Android versions. Users of all the versions of Facebook Messenger will now be able to see when a conversation partner is typing, view the online status of all their friends, and can quickly add their top friends to a new or ongoing thread. Many additional languages are also now supported for iOS and Android.

Now available in App World via Facebook’s About page, the BlackBerry version of the push notification and SMS app could become a competitor to RIM’s native BlackBerry Messenger service. With the feature additions Messenger now more closely approximates the web version of Facebook Chat, and surpasses the built-in Chat functionality of the primary Facebook mobile apps. Facebook Messenger can now better achieve its purpose of allowing low-friction, cross-platform instant messaging.

The initial release of Messenger in August gave users a way to communicate with Facebook friends and their phone contacts without having to decide what device or platform to route a message to. Friends without Facebook receive messages as SMS, those with the app receive push notifications, those online on the web version of Facebook receive Chats, and those offline receive Facebook Messages in their inbox.

However, users had to search for friends individually to determine their online status and add them to a conversation. There was no way to easily add friends they frequently Chatted with to a conversation. There was also no way to tell if someone else was typing a Message to you, leading people to cut each other off in mid-sentence. BlackBerry users couldn’t access the app and had to Chat using the primary Facebook app or SMS, leading some to stick to BBMing with their other BlackBerry-carrying friends.

Today’s update solves all these problems. When users go to start a conversation or add friends to an existing thread, they’ll first see a list of their closest friends and their online statuses — whether online on the web, on their mobile device, or offline. Below this, users see an alphabetical list of all their online friends, and can also search for offline friends. This means that if users just want to Chat but not with anyone in particular, they’ll see options of readily available friends, which could increase usage of the app.

In addition to new features, 22 new languages have been added to the Android versions, and 12 more have been added for iPhone. In September, Facebook also made the app available in the UK and Ireland.

According to AppData, the iOS and Android Messenger apps have been growing relatively steadily, but have still only reached 1-2% of the audience of the primary Facebook apps for those operating systems. Messenger for iOS has 530,000 daily active users and 1.9 million monthly active users compared to Facebook for iPhone’s 52.3 million DAU and 92.5 million MAU. Messenger for Android has 780,000 DAU and 1.6 million MAU compared to Facebook for Android’s 47.9 million DAU and 70.9 million MAU.

With BBM already ingrained in BlackBerry user behavior patterns, we expect Messenger for BlackBerry to achieve less than 1% of Facebook for BlackBerry’s 28.6 million DAU. Still, the ability to chat for free regardless of a friend’s device should be appealing to BBM users and could steal some of them away. Meanwhile, the new features should boost the DAU of the iOS and Android Messenger apps by making users more likely to choose them over the primary Facebook apps.

Facebook for BlackBerry v2.0 Adds Chat, BBM Support, and More Beta Tested Features

Research In Motion has finally released version 2 of its Facebook for Blackberry app after four months of beta testing. The update includes Facebook Chat, the ability to share content to BlackBerry Messanger, a redesigned interface, wi-fi support and a deep integration with native handset features, as shown in screenshots from the official BlackBerry blog. Many of these features were available in beta versions to those registered with BlackBerry Beta Zone, but now any user running BlackBerry Device Software v5.0 or later can access them.

Facebook for BlackBerry v2.0 should make RIM’s devices more appealing to Facebook users. This is especially important as the company’s stock drops, it lays off employees, and it loses US smartphone operating system market share, dropping from 27% to 20% since the beginning of the year.

The growing usage of Facebook for BlackBerry is one of the few things going right for RIM. Over the last month, the app added roughly one million new daily active users in the last month to reach 25.3 million DAU, and grew two million monthly active users to 38.9 million MAU according to AppData. Still, the Facebook for iPhone and Android apps are growing twice as fast.

The last official update, Facebook for BlackBerry v1.9 from November 2010, added Places and search. Even with v2.0, the app still lacks access to Groups, Check-In Deals, video uploading and some Page admin functionality that Facebook for Android gained earlier this month.

Tested Features Made Official

Now, Facebook for BlackBerry v2.0 users can use Facebook Chat. While using the app they can carry on multiple conversations, and after going online but exiting the app, users receive BlackBerry notifications about incoming Chat messages. This should make it significantly easier to contact friends with BlackBerry devices. Blake Smith of RIM’s Facebook app development team says Chat was heavily requested, and his team had been working on it for over a year to increase stability and reliability of notifications, and reduce buddy list loading time.

RIM has significantly deepened the integration between the app and the native features of its handsets. Users can now re-share stories from the news feed to their BlackBerry Messanger contacts, save phone numbers, email addresses, and BBM PINs they see to the Contacts app, and see Facebook Events to their Calendar app. This should reduce frustration from users wanting to take information they find on Facebook outside of the app.

Access to profiles and Pages has been enhanced to include tabs for wall, info, and photos, and the ability to see mutual friends. Users can now publish a variety of posts including photos and Places check-ins from the news feed, and click a “more” button to add Likes and Comments in-line.

Users now use a navigation grid, similar to that of other popular Facebook smartphone apps, rather than the old navigation bar. Users can view Facebook notifications about Likes and other actions that don’t trigger a push notification to their handset. A “Today” view (the right side of this post’s first image) shows a list of a user’s most recent notifications, friend requests, Messages, and Chats. Users can also use the app over wi-fi, which is especially handy for those travelling without a local data plan.

RIM has done a solid job of shortening the feature gap between its in-house developed app and the Facebook for iPhone and Android apps that are developed by Facebook itself. None of these previously tested features should come as a big surprise, but they certainly improve the quality of the user experience.

Facebook Roundup: IPO, Political Ads, Well Being, Apple, Copious, and Iceland’s Constitution

New Rules Could Delay Facebook IPO – Congress may change laws regulating companies with shareholders, ultimately meaning that Facebook could delay its IPO if it wanted to. Fortune Magazine reported that the rules currently state that companies breaking 500 shareholders must go public, but the new rules would allow companies to remain private indefinitely.

Facebook IPO Could Surpass $100B – Facebook may make an IPO in early 2012, according to a report from CNBC. What’s more, they are saying the valuation could be more than $100 billion.

Existing Rules Apply to Political Ads on Facebook - The FEC declined to rule on creating extra regulations for Facebook political ads, reported AllFacebook. This means that ads can be bought and run with the same disclosure that applies to other online ads instead of having to state who paid for an authorized the ads, which could take up much of their character limit.

Facebook Users More Social in Real Life – A Pew Center for Internet & American Life Project study found that Facebook users tend to be more trusting, have more closer friends, are more civically engaged and get more social support from friends in real life.

Most Will Engage With Facebook Political Messages – SocialVibe conducted a study on political engagement advertising, finding among other things, that 94% of users who engaged with political messages ended up watching the entire message, and almost 40% of them shared political ads with Facebook friends.

iOS Integrated With Facebook Before Twitter - TechCrunch wrote an interesting piece this week noting that, before Apple’s iOS deeply integrated with Twitter, it was pretty obvious the company had looked into doing the same thing with Facebook.

Copious Launches Social Marketplace – Copious, co-founded by former Facebook employee Jonathan Ehrlich, launched a social marketplace this week that’s meant to incorporate Facebook’s social data into the business of buying and selling merchandise between individuals. TechCrunch reported that Copious has raised $2 million, in part from Foundation Capital, Google Ventures and BlackBerry Partners Fund.

Iceland Crowdsources its Constitution – The Icelandic government has turned to Facebook, in part, to help draft a new Constitution. Members of the country’s constitutional council are posting drafts of clauses for the constitution, and fans are invited to leave their comments. The council is also streaming its meetings live.

Zuckerberg Talks to Kids – Facebook CEO Mark Zuckerberg spoke to a graduating eighth grade class in Menlo Park, California. He told them that friendships are what make life meaningful, and gave the students some advice, “‘Everything that’s worth doing is actually pretty hard and takes a lot of work.”

Facebook Readying Official iPad App: What It Means for Third-Party Facebook Clients

Facebook has developed a free official iPad app which may launch in the next few weeks, according to anonymous sources quoted by the New York Times. To date, Facebook has left iPad owners to use the Facebook for iPhone app or m.facebook.com, neither of which are optimized for the tablet device. To fill the gap, several third party developers released unofficial apps such as Friendly and MyPad that have sat high on the iOS charts and attained upwards of 500,000 daily active users and 2 million monthly active users.

While many of these developers knew they were operating in a risky space, the impending release of an official Facebook for iPad app could significantly curtail traffic to their apps, forcing them to differentiate further or go in a different direction entirely.

Features and a Purposefully Delayed Launch

Those familiar with the matter say the official Facebook for iPad app has been under development for as long as a year and that CEO Mark Zuckerberg has been directly involved in the design process. The app supposedly includes overhauled versions of Chat and Groups along with other tablet optimizations, and will allow users to shoot and upload video.

Joe Hewitt, who no longer works at Facebook but was the developer of the original Facebook for iPhone app, said that “At some point I came to the conclusion that Facebook on iPhone OS could not truly exceed the website until I could adapt it to a screen size closer to a laptop. It needed to support more than one column of information at a time.” The iPad version might be big enough to support a multi column view, allowing navigation between different areas of the app without returning to an in-app home screen. Chat on Facebook for iPad could also use a multi-pane interface to support simultaneous conversations similar to the Facebook for BlackBerry PlayBook Tablet app interface shown below.

Techcrunch reports that Facebook may have deliberately delayed launching the app as leverage over Apple, potentially to attain a deeper integration in the new iOS5 mobile operating system. Facebook may not have wanted to give Apple’s device a selling point as the battle for mobile gamers heats up between Facebook’s supposedly planned HTML5 mobile site and iOS. By delaying its release until the HTML5 site was ready, it could push Facebook for iPad users to do their gaming there rather than download apps from Apple’s App Store.

Still, the New York Times noted “Apple also plans to help Facebook promote the new application by featuring it prominently in the App Store, said a person familiar with the plans for the app.”

Doom or More Attention for Third Party Apps?

It’s reasonable to believe most Facebook-using iPad owners would prefer the consistent experience of an official Facebook for iPad app. A launch coinciding with App Store promotion could cause an immediate flocking of third-party app users to the free official app, with more migrating over time as they become aware of a Facebook for iPad’s existence.

Currently, the third-party pack’s front runner in terms of usage is Oecoway’s Friendly for iPad, despite losing roughly 200,000 DAU to drop to just under 600,00o DAU, and slipping from 25th to 59th in the top free iPad apps in the last month. The premium Friendly Plus has been between spots 45 and 30 on the top paid iPad app charts. Note that an Facebook API about two months ago may have caused Friendly to stumble, dropping out of the top of the iOS charts, leading to further decline.

Meanwhile, in the last month Loytr’s MyPad for iPad (formally Facepad) has grown from 254,00 to 428,000 DAU and climbed from 56 to 3 on the top free iPad app chart before settling around the 11th spot. Its premium MyPad+ topped the paid iPad charts last month and is currently in the 6th spot. Other less popular third-party apps include iFace, Ultimate for Facebook, sobees lite for Facebook, and Facely for Facebook HD. All of these stats come from AppData, our tracking service covering traffic growth for apps on Facebook and App Store rankings for apps on iOS.

All of these third-party developers rely on upselling users from their free apps to more robust paid versions. This model could be undercut by the presence of a slick, full-featured free official app, wreaking havoc on the livelihood of these developers.

We spoke with Oecoway co-founder Cyril Moutran this morning. He said Facebook app would probable see a lot of early usage, which would “make our position more difficult.”  However, he believes Friendly might even gain users because the official app’s launch will draw the attention to the App Store from iPad owners who were using Facebook’s mobile site. “When they hear about the release, they’ll check the App Store, see there are other apps, and give them a try,” he told us.

That’s an optimistic vision we don’t share. The company’s plan to continue working improving its style options, photo experience, and account switching capabilities doesn’t sound like enough differentiation to convince users to pay when an official free app is available.

Loytr co-founder Cole Ratias said that his company is “excited to have [Facebook] join us in the App Store”, though we don’t quite buy that. “We have plans to evolve with our users as far as social, opposed to specifically Facebook.” This leads us to believe MyPad will be bringing in content from other social platforms, similar to how Flipboard or Pulse does. The company has also hinted at launching a gaming platform which could compete with Facebook’s HTML5 game portal.

Differentiation is Key

We see much more potential in Loytr’s approach of differentiating by building functionality that probably won’t be in the official Facebook for iPad app. Gaming and wider social integrations could mean that MyPad won’t be directly competing with Facebook’s app. Though these independent developers have established a head start, it appears the boom times are over for third-party iPad Facebook app development. We’ll be watching to see who can successfully innovate themselves out of this tight spot, and who will watch their users slip away to Facebook official latecomer.

Facebook for BlackBerry PlayBook Tablet v1.0.5 Adds Video Uploads, Still No Events

BlackBerry released an update this week of its Facebook for BlackBerry PlayBook Tablet mobile app that gives uses the ability to upload videos, select albums to add photos to, and improves the interface for search, Pages, and the news feed. The app still lacks Events, which we see as a glaring omission for any somewhat-mobile Facebook app, even if you don’t consider tablets truly mobile.

BlackBerry released the first iteration of its Facebook app for PlayBook at the beginning on May, about two weeks after the launch of the device itself. Some reports and BlackBerry have said sales are healthy, including one estimating 250,000 units sold in the first month. A conflicting report from a source at Best Buy stated that sales had missed goals by 90% and the return rate was high.

Facebook apps have been pegged as big drivers of engagement on mobile devices, so a strong and innovative version for PlayBook could help sales of the device that analysts say is crucial to the future of Blackberry developer Resarch In Motion (RIM).

Facebook for BlackBerry PlayBook v1.0.5 has the ability to upload video. Since the PlayBook’s video recorder shoots in 1080p, users could easily record and upload a high-def video of a demo at business conference.

Other improvements bring the PlayBook app’s design in line with that of iPhone and Android devices. Pages can be accessed from a button in the Friends section, users can filter search by friends, everyone, or Pages, and a ‘+’ button beside news feed stories allows users to quickly add Likes or comments without leaving the news feed view. Photos can be uploaded to a specific album, and links to settings and the Help Center are readily available.

The most recent version of Facebook for BlackBerry Smartphones allows users to choose when they delete Messages whether to delete them from just their device, their Facebook account, or both. The PlayBook update allows for Message deletion, but only from both your device and account at the same time.

V1.0.5 does not resolve the app’s lack of Facebook Groups or Events. With the PlayBook catering to business networkers who often attend business conferences and mixers, the omission of Events is difficult to understand. The feature’s presence in even the earliest iterations of most Facebook mobile apps would suggest it isn’t a difficult technology problem to solve. While unique features may attract attention, a Facebook mobile app needs to cover the basic Facebook experiences, and the PlayBook’s doesn’t yet.

Facebook for Blackberry v2.0 Beta 3 Adds Wi-Fi and Deletion Options for Professionals

Blackberry just released the third beta update of version 2.0 of its Facebook for Blackberry Smartphones mobile app. It allows users to connect to Facebook over Wi-Fi, which will be especially handy for those without a data plan. Users can now also delete wall posts and comments, and have more options for deleting Messages.

The improvements cater to Blackberry’s business-minded customer base by allowing travelers to connect to Facebook while abroad without buying an expensive data plan, and preserve their reputation by deleting objectionable comments and posts.

Blackberry appears to have accelerated the update cycle for its Facebook app, though it still lags behind the more advanced Facebook for iPhone and Facebook for Android apps. The initial release of  v2.0 in mid-March added a sleeker design, and the last beta update on May 5th strengthened the app’s integration with native Blackberry device apps including contacts, phone, and SMS. The app continues to grow, adding just under 1 million daily active users in May to reach 23.5 million DAU and 35.3 MAU according to AppData.

Beta 3 of Facebook for Blackberry v2.0 doesn’t add Groups, the last major feature it lacks that iPhone and Android users have — one also missing from the recently released Facebook for Blackberry Playbook tablet app which favored a flashy Chat interface over functionality. Instead, this update provides services that professionals need.

New Options

Registered BlackBerry Beta Zone users who download Beta 3 can access all the features of the app through Wi-Fi. Helpful to domestic users who haven’t subscribed to a data plan, those who frequently travel abroad should be excited about the ability to access Facebook from hotels, airports, cafes or foreign offices. However, push notifications can only be received if users have a local web browsing data plan.

Users now have the option to delete wall posts and comments, and are shown a deletion confirmation prompt. This can assist users if they post something with typos, have second thoughts about a post, or want to scrub their profile of objectionable content posted by friends.

When users go to delete a Facebook Message from their inbox, they’ll be given the options to delete it from just the mobile app, their Facebook account, or both. Previously, any Message that was deleted was removed from both the mobile app and their account.

With devices that are in some ways less technically advanced and that have smaller screens, it might not be important to match the feature sets of the Facebook for iPhone and Android apps. Instead, Blackberry is making the wise choice to give its unique customer base the abilities that meet their use cases.

Facebook Roundup: Govt Requests, Stock, Skype, Tablet Apps, Like & Send Buttons, Syria, Zuckerberg and More

How Facebook Handles Govt Requests – Facebook recently told Forbes.com that the company has a dedicated team of professionals supervised by two former federal cybercrime prosecutors to deal with governmental requests for user data — subpoenas, for example. The company says they do not have a streamlined process to do this, but respond when necessary to legal requests.

MOL Malaysia Owns $100M Facebook Stock – TechCrunch wrote an interesting post this week pointing to the fact that MOL Global in Malaysia owns $100 million in Facebook stock (valued at $31 a share) that came in a deal when the company sold Friendster’s patents to Facebook last year. MOL received 700,000 shares as part of the deal, which have turned into 3.5 million shares since.

2.5M Sites Have Like Buttons – SearchEngineLand reported that 2.5 million websites have Like buttons.

25,000 Websites Have Integrated the Facebook Send Button – The Facebook + Media Page posted that since the April 25th launch, 25,000 sites have added the Send button social plugin. Meanwhile, Facebook’s Engineering Team posted a note about how the company built the Send button, which allows users to share a URL to their Facebook Groups, to specific friends via Facebook Messages, or in an email.

Facebook, Google, Try to Partner with Skype – Both Facebook and Google are trying to partner with Skype, reported Reuters.

Syria Attacks Facebook – The Electronic Frontier Foundation reported this week that several ISPs in Syria have reported security warnings that are really a man-in-the-middle attack against the HTTPS version of Facebook.

Federal Investigator to Preserve Govt Facebook Posts – The head of the House Oversight Committee, Rep. Darrell Issa, is concerned that official federal social media updates on platforms like Facebook will not be preserved for posterity. Legally, all documents created by an administration must be archived.


PowerReviews Raises $10M – Ecommerce solutions provider PowerReviews, which we wrote about last month, raised $10 million in new funding led by Four Rivers Group, bringing total funding to $37 million this week, according to TechCrunch.

Facebook Friending in Conflict Regions – The Friends Without Borders Page yesterday released an infographic visualizing data from http://peace.facebook.com/ It shows that the growth rate of friendships across conflicted borders such as Israel – Palestine has increased significantly this year.

Zuckerberg Buys Palo Alto Home – Facebook CEO Mark Zuckerberg recently purchased a home in Palo Alto, California for $7 million.

Warner Bros. Acquires Flixster - Warner Bros. Home Entertainment recently acquired Flixster, a social movie discovery website, TechCrunch reported. Rotten Tomatoes, the movie rating site, was also included in the acquisition. Financial terms were not disclosed.

Booshaka Classifies Facebook Likes – Booshaka, a Facebook search company, now ranks and classifies your Facebook activity via comments, Likes and posts.

Tigerlily Raises $1.3M – Tigerlily, a French Page management company, raised $1.3 million USD this week and is set to use this additional funding to expand in Europe.

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