Ifeelgoods enters Facebook PMD program with specialty in digital rewards apps

ifeelgoodsDigital promotions platform Ifeelgoods today announced that it has been named a Facebook Preferred Marketing Developer with an Apps badge.

The company offers customizable white-labeled Facebook apps that deliver digital rewards to customers. For example, a retailer could incentivize people to make a large purchase by giving them a $10 iTunes gift card in return. After the user completes a transaction, the Ifeelgoods integration will allow him or her to connect with Facebook and claim the gift card. Users will also be prompted to share back to Facebook or on Twitter. Ifeelgoods says 60 percent of customers do this.



Facebook platform industry news: Nimble and Crowdbabble


Social CRM company Nimble this today released a new version of its platform with more features for managing business contacts. A new “Today Screen” is an improved dashboard with a to-do list, milestones and key events among a user’s network. The “Signals Screen” gives users notifications from across their social networks, such as invitations, likes, shares and mentions. Nimble also made updates to its search feature and created a way for users to easily retrieve their last contacted connection. Nimble now connects with more than 100 other platforms so users can bring in all their contacts and audiences.

nimble signals screen showing filters


Toronto-based start-up Crowdbabble today announced its Real-Time Facebook Monitor, a tool for Facebook page admins to monitor their pages and keep track of competitors. Users can get real-time analytics or generate historical reports. It aims to help page owners understand when they should post and how often, along with how well their posts are performing and how they compare to others in the business.


Facebook platform industry news: Triggit, Moontoast, Mass Relevance, awe.sm


Facebook Exchange retargeting partner Triggit today announced that it has secured $6 million in additional funding led by North Atlantic Capital along with existing investors Spark Capital and Foundry Group. Triggit says it will put the investment toward engineering and other talent as it focuses on improving products for advertisers retargeting users on the social network, particularly as Facebook evolves the exchange to include News Feed inventory.

Rich media advertising platform Moontoast today announced a partnership with user-generated video platform VideoGenie to give advertisers a new type of video ad unit within the Facebook News Feed. Brands will be able to post a call for user-generated video through their page, and directly from that post in News Feed, users will be able to record and submit their videos.

3036667_300Mass Relevance

Social curation and engagement platform Mass Relevance today announced that it has integrated more than 25 billion pieces of content into dynamic visualizations on digital displays ranging from TV and second screens through billboards, stadium displays, websites, mobile apps, conference centers and in-store displays. Mass Relevance is the first Certified Twitter partner licensed to re-syndicate Twitter content for display. It can also aggregate, filter and display posts from Facebook. In the past year, Mass Relevance has powered social experiences for the the 2012 elections with CNN and Facebook; the Olympic Games with NBC and Twitter; as well as campaigns for brands like Pepsi and Doritos.

Social performance tracking platform awe.sm today announced a new CEO: Fred McIntyre, who has held senior leadership roles at AOL, Last.fm and CBS, and most recently has served as an advisor to Univision, SoundHound and other media companies and startups. awe.sm measures the business results of social marketing, such as signups and purchase. awe.sm co-founder and founding CEO Jonathan Strauss will now be Head of Product Development.

Facebook platform industry news: Compass Labs, Optimal, Viralheat

compass-labsCompass Labs

Social marketing platform Compass Labs today announced a new dynamic campaign solution, The Social Advertising Optimizer, which automatically manages an advertiser’s bids. The tool can identify and optimize campaigns by ad placement, targeting and creative combinations based on different weighted actions and goals. Compass Labs says The Social Advertising Optimizer has helped clients achieve a 17 percent decrease in conversion costs. It is available as a standalone product or integrated in Compass Lab’s main platform, the CLIQ Ads Manager.


Social advertising and analytics company Optimal, Inc. has launched Optimal Analytics, an audience analytics dashboard for demographic and engagement statistics, as well as competitive analysis across sources like Facebook, Twitter, Pinterest and Tumblr. The tool looks at historical engagement data for top brands and daily interactions among millions of demographic and interest-based segments to give marketers key insights about their competitors and target audience. Marketers can get daily or weekly emails about the most engaging content from competitors or visit the tool directly to generate new consumer insights or build lookalike audiences for ad targeting.


Social marketing suite Viralheat today released a mobile app version of its platform, including the Viralheat stream and publishing tools. The app lets users manage multiple Facebook, Twitter and LinkedIn accounts from their iPhones. They can schedule posts, monitor conversations, respond and check analytics.

Facebook platform industry news: Kenshoo, Expion and Nimble

kenshooKenshoo Social, a platform for Facebook advertising, has shared the results of a study it recently commissioned by Forrester Consulting called “The Key to Successful Social Advertising.” The survey of 105 U.S. advertisers spending more than $100,000 per year on social ads found that more than a third were not satisfied with their efforts. At the same time, it found many social advertisers were not using advanced optimization tactics like granular targeting or automatic bid management.

However, satisfied social advertisers were more likely to be paying to promote content — as opposed to creating branded apps and other organic efforts. Among satisfied advertisers, those who paid to promote their content were more satisfied by their campaigns’ ability to generate awareness, and those who ran other types of paid advertisements on social networks were more satisfied with their campaigns’ ability to drive purchases. Overall, the study concluded that although organic efforts are more popular, paid social advertising is more successful.

Kenshoo and Forrester will go over these findings in a webinar at the end of the month.


Social media management software company Expion announced this week that it has added support for Instagram and Foursquare to its platform, allowing brands to better monitor and respond to activity on those networks. Expion is among a small group of companies with access to the Instagram API for moderation. Brands can now use Expion to view and comment on Instagram photos based on location. They can also easily share their Instagram photos across Facebook, Google and Twitter.


NimbleSocial CRM platform Nimble this week announced that it won the SIIA 2013 CODiE Award for Best Relationship Management Solution. Nimble helps marketers and salespeople manage their contacts from email and social networks, including Facebook, Twitter, LinkedIn, Google+ and Foursquare. The Software & Information Industry Association (SIIA) is a trade association for the software and digital content industries. Nimble was one of 27 CODiE Award winners in software categories.

Hearsay Social puts focus on ‘social selling’ with new software for sales reps

Hearsay-Social-LogoHearsay Social, maker of social media management software, is announcing a new Social Sales Solution to give individual salespeople better tools for monitoring their social networks and publishing relevant content.

The platform will identify top stories from a user’s network across Facebook, Twitter and LinkedIn and send alerts about key people to reach out to in order to build and maintain relationships with prospects and customers.

Hearsay Social co-founder and CTO Steve Garrity says many salespeople, such as real estate agents, insurance brokers and consultants, use their personal social media profiles for business, building networks of friends and professional contacts. Through machine learning and natural language processing, Hearsay Social can pick out important posts and updates from those networks, such as someone getting married, moving or starting a new job. The salesperson could then comment on the item or send the person a direct message, though Garrity says many salespeople use these alerts as a prompt to pick up the phone and call the customer or lead directly.



Platform industry update: Salesforce launches Social.com; Nanigans raises $5.8M

salesforce-marketing-cloud-logoSalesforce brands paid media offering as Social.com
Salesforce.com today introduced Social.com, a social advertising application to create and optimize social ad campaigns at scale. Salesforce has Facebook and Twitter Ads API access through its acquisition of Buddy Media, which had previously acquired ad platform Brighter Option. The new Social.com brand is the advertising arm of the Salesforce Marketing Cloud, which includes page management and app platform Buddy Media and listening tool Radian6. Salesforce is one of Facebook’s 12 Strategic Preferred Marketing Developers.

nanigansNanigans closes $5.8M Series A.1
Facebook ads company Nanigans this week announced that it has secured $5.8 million in funding from a Series A.1 round led by Avalon Ventures. The company, one of Facebook’s sPMDs, focuses on optimizing campaigns for lifetime value through its Ad Engine product. Its largest clients are in the gaming and e-commerce space, which are also among the highest spending verticals on the social network. Previously, Nanigans raised $3.1 million from Avalon in 2011. The latest funding deal closed last week, but the Boston-based company held off on announcing the news after bombings in the city. Some of Nanigans’ own employees participated in the Boston Marathon, but were not hurt by the attacks.

Platform industry update: Wildfire, ShopIgniter, Shoutlet, Spredfast and more

wildfireWildfire, the social media marketing platform owned by Google, announced Tuesday that it is shutting down its self-serve Promotion Builder product.

The company will instead offer promotions solely as part of its Social Marketing Suite for enterprise clients. Basic, Standard and Premium promotions will be retired June 30. Promotions data will be available for export up until July 31.

The Social Marketing Suite covers ad buying, page management, conversation monitoring and analytics, in addition to promotion development. Previously, anyone could visit Wildfire’s site, sign up for an account and start creating and running social promotions, such as sweepstakes, coupon offers or user-generated content contests. Now, Wildfire doesn’t offer any pricing information on its site and asks potential customers to contact the company directly.

Smaller brands and businesses could look to alternatives like Offerpop, North Social or Heyo, which give marketers a range of tools for running social promotions and creating other custom experiences across social, mobile and web properties, but without the cost and commitment of an enterprise contract.

Forrester assesses social relationship platforms

thumbs upForrester Research released a report Tuesday evaluating eight top social relationship platforms in terms of their current offering, strategy and market presence. Shoutlet received the highest score for current offering and Spredfast had the top score for strategy. Salesforce.com’s Buddy Media led in market presence.

Forrester looked at Adobe, Hearsay Social, Salesforce.com’s Buddy Media, Shoutlet, Socialwave, Spredfast, Sprinklr and Syncapse, rating each on 49 criteria. Overall, the study found no clear leaders in the space, but most were “strong performers.” Socialware and Syncapse were in the lower tier of “contenders.”

Shoutlet led the current offering category largely because of its comprehensive feature set and easy onboarding. Spredfast excelled in strategy because of its highly satisfied customer base, which found its measurement and reporting capabilities to be the strongest of all platforms.

The full report, “The Forrester Wave™: Social Relationship Platforms, Q2 2013,” is available for purchase here.

ShopIgniter updates rich media advertising platform

ShopIgniter_color_logo_vert_blackSocial marketing and commerce company ShopIgniter this week announced an update to its Igniter platform, which helps companies create rich media posts on Facebook, as well as its entry into the paid media management space.

The combination gives brands an end-to-end solution for running interactive advertisements in the Facebook News Feed. For instance, a company could show off a new product line with a video and image gallery that link to the retailer’s website or includes an entry form for a related sweepstakes. ShopIgniter provides templates, but experiences and design are fully customizable.

Instead of hosting these experiences in page tab applications that users hardly visit, ShopIgniter presents them in-stream so users can interact with and share the posts directly from News Feed. ShopIgniter says rich media posts generate more engagement and less negative feedback than traditional posts.

ShopIgniter now has a small media buying team to manage campaigns for clients. Sr. Director of Strategy Justin Kistner, who recently joined the company after leading product at Spruce Media, says he’s bringing on more media buyers and a product team is in the works but for now the company is mostly advising clients on how to apply paid media to their rich media posts created with ShopIgniter.


Facebook platform industry update: SHIFT launches marketing cloud with 12 partners; Adknowledge acquires SocialWeekend

shiftgraph_logo175x109Facebook Strategic Preferred Marketing Developer SHIFT today announced the SHIFT Open Marketing Cloud, a suite of applications from partners covering media buying, community management, social promotions, analytics and more.

The collaboration platform brings together apps from 11 other companies: Aggregate KnowledgeConvertroCuralateExpionFan AppzKenshooMoontoastOfferpopOptimal AnalyticsSocialFlow and The Trade Desk. SHIFT’s own social advertising tool, GraphEffect is also available through the stack.

SHIFT, which rebranded from its former company name GraphEffect in October 2012, offers open APIs for developers to make their software more collaborative — essentially creating a version of Open Graph for the enterprise so that actions within work-related applications can be shared with internal and cross-organizational teams. The company is positioning itself as an emerging alternative to marketing clouds like Salesforce and Adobe, which own all the applications they offer. SHIFT aims to be open and bring together tools from a number of different developers, taking a percentage of revenue that is generated from developers who sign up new users through the platform.

Adknowledge to buy SocialWeekend

Adknowledge announced Monday that it has agreed to acquire SocialWeekend Labs, which offers tools for app developers to acquire and retain users. Adknowledge also owns AdParlor, a Facebook ads and insights sPMD, which runs paid media campaigns several large app developers as well as brands. San Francisco-based SocialWeekend has also built its own Facebook applications in the past, such as Birthdays+ and Wisdom of the Buddha.

Tigerlily brings post insights to platform

Facebook pages and apps PMD Tigerlily last week introduced post-level analytics to its Insights platform. The product helps page owners understand the performance of their posts, letting them set goals, compare results and get actionable information to improve their metrics.

Moontoast hires

Facebook PMD Moontoast announced the following hires this week:

  • Ramzi Saba, VP of Engineering – former director of technology at Sapient
  • Kevin Metz, Sales Director for NYC – former national sales manager, east at Ampush

Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner

adaptlySocial advertising company Adaptly today announced that it has been selected as a Strategic Preferred Marketing Developer by Facebook, joining 12 other companies with access to some of the social network’s alpha and beta products, as well as more support from its sales, product and engineering teams. sPMD companies also serve on Facebook’s PMD Executive Council.

Adaptly offers a platform for buying social ads on Facebook, Twitter, YouTube and StumbleUpon. The New York-based company’s clients include PepsiCo, Diageo, Showtime, OMD and Kraft Foods. Adaptly also has a Facebook Insights badge for its analytics product, Momentum. Last year the company began partnering with Wildfire, which has a suite of page management and promotion applications. This combination of software and partnerships allows Adaptly to touch all components of a social marketing campaign, something Facebook has been emphasizing with its recent changes to the PMD program requirements.

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