Facebook on Tuesday introduced two new analytics tools for app developers.
Now app developers will have access to label cohorts and retention charts within app insights. Through label cohorts, developers can create groups of people within their app and measure important factors, such as revenue or time spent in the app, against their app as a whole. With retention charts, developers can analyze how well the app is retaining users over time, making it easier to see if certain changes corresponded to a dip or rise in engagement or retention.
Facebook has redesigned its app settings page, making it easier for users to manage app permissions, as well as delete Facebook apps they don’t use anymore.
By going to the settings screen, then apps, users can see all apps they’ve connected with via Facebook, as well as toggle features such as personalization.
Tailoring your News Feed to your interests and likes has been a core concept of Facebook since its early beginnings. But have you noticed that now, when Facebook recommends a store, brand, film, etc., it also lets you know which of your friends like it, too? When that happens, do you scratch your head and say to yourself, “Well, how do they know what my friends like?”
King still rules, in terms of Facebook apps. The maker of the highly addictive game Candy Crush Saga has three of the top five Facebook apps, sorted by daily active users (DAU).
While Candy Crush Saga is the top Facebook app, of course, Farm Heroes Saga is No. 2 in Facebook DAU, according to AppData. Pet Rescue Saga is No. 5.
Check below to see the full leaderboard of most popular Facebook apps.
Facebook’s App Links product — aimed at helping people go straight from a News Feed post or ad into an app — has been fairly popular so far. The company announced Thursday an analytics suite, better support for Windows Phone and a blog for news about the technology.
So far, hundreds of apps such as Spotify, Hulu and Airbnb have used App Links to create more than 3 billion unique URLs.
As the Samsung Galaxy S5 becomes more popular (and the Galaxy S4 keeps going strong), the Facebook app for Galaxy devices is growing quickly in terms of Facebook users.
According to AppData, the app for Samsung Galaxy devices is now the 9th-most popular app, in terms of Facebook daily active users (DAU) estimates.
Here’s a look at the top 25 apps Facebook users can’t get enough of.
Facebook today has welcomed two new companies to its Preferred Marketing Developer ecosystem — first Adphorus, now Janrain.
Janrain, a Portland, Ore.-based consumer profile management firm, announced Tuesday that it has been accepted as a Facebook PMD in apps.
Larry Drebes, Janrain CEO, commented on this news and what the PMD badge means for his company:
We are committed to bringing customers far-sighted, innovative opportunities to engage their consumers wherever they are on the web and regardless of the device they use to get there. Becoming a Facebook PMD allows us to extend our ability to create innovative Customer Profile Management solutions that help brands orchestrate highly personalized experiences and relationships with their consumers.
Facebook’s News Feed algorithm is tweaked constantly to ensure a better experience for users (and a more profitable experience for advertisers). The company announced the latest major change today, as stories shared automatically from third parties will receive a lower ranking in News Feed.
Facebook found that when a user posts content to News Feed through a third party or an app, that generally gets more activity than a post automatically generated via a third party. For instance, the News Feed post generated by automatically listening to a Spotify playlist or artist will move down in the algorithm, while an album or song manually shared via Spotify to Facebook will receive a better ranking.
According to Facebook’s Peter Yang, many times, automatically generated posts from a third party were marked as spam. Additionally, the users didn’t like how stories were being shared implicitly.
What does this mean for app developers and marketers? Facebook explained in a Newsroom post.
One of the many innovations Facebook announced at f8 was App Links — a deep linking system that allowed publishers such as Endomondo, Goodreads and Spotify to take users from a Facebook News Feed post into their app, bypassing a mobile browser.
John Milinovich, CEO of URX, understands just how important App Links can be to the greater mobile ecosystem. URX helps app developers with deep linking, creating a better user experience for push notifications, email campaigns, SMS and social media. By taking advantage of App Links, Milinovich feels that developers will start seriously thinking about improving deep linking and removing the friction that a mobile browser creates.
Milinovich sat down with Inside Facebook for a talk about the impact of App Links and where app developers will go from here.
Inside Facebook: What was your first reaction when Facebook announced App Links?
John Milinovich: It was exciting because a couple members of our team were in the audience. It was exciting to hear Ilya (Sukhar, Parse CEO) use some of the same words that we would to describe what we’re working with, to make it clear that this was a big opportunity that Facebook sees and acknowledges. It was great to talk shop with him after the fact, too. For us, what’s really exciting is it’s very clear that there’s a need for the big players to all make concerted pushes to make deep linking adoption become commonplace.
Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week.
Back in 2011, the music streaming service angered many users (and potential users) when it made Facebook Connect its only means of signing up for the platform. The company had to defend itself from the onslaught of complaints, and eventually backtracked on the policy about a year later. While the company had hoped its integration with Facebook would help boost its user base, the app’s recent growth shows that you don’t need to make Facebook the only option in order to be successful on the platform.