Facebook continues to grow as the dominant social login mechanism around the web, Janrain reports. In Q3 2014, the social network put 2 percent more ground between itself and Google as the main way people log into apps.
46 percent of the social logins around the web happen via Facebook, with Google a strong No. 2 at 34 percent.
Janrain Senior Product Marketing Manager Michael Olson wrote about the current social login landscape:
Despite reports of privacy concerns and young people abandoning the network, Facebook’s value to consumers as a social login provider shows no signs of declining. Facebook increased its lead over Google during the past quarter, marking its second consecutive quarter of growth. Yahoo slipped to its lowest share ever, with Twitter picking up momentum in third place.
Facebook’s App Links, which takes users from a Facebook post or ad into the company’s native app (bypassing the mobile web), are becoming more widely adopted by the day. Announced in April at f8, App Links continues to grow as developers embrace deep linking.
But how will that change Facebook’s ad and usage habits as more developers get on board? Inside Facebook spoke with deep linking expert Liron Shapira, the Chief Science Officer of Quixey, which calls itself “The Search Engine for Apps.” Shapira spoke about deep linking in general, as well as how Facebook’s and Google’s efforts differ.
Inside Facebook: What do you think of App Links so far?
Liron Shapira: App Links is a great standard. It’s helping promote deep links in general because it’s giving developers a way to document the fact that these deep links exist in a standardized way, and that promotes developers to support deep linking and deep link to one another. Google app indexing is similar in a lot of ways.
Facebook on Tuesday introduced two new analytics tools for app developers.
Now app developers will have access to label cohorts and retention charts within app insights. Through label cohorts, developers can create groups of people within their app and measure important factors, such as revenue or time spent in the app, against their app as a whole. With retention charts, developers can analyze how well the app is retaining users over time, making it easier to see if certain changes corresponded to a dip or rise in engagement or retention.
By going to the settings screen, then apps, users can see all apps they’ve connected with via Facebook, as well as toggle features such as personalization.
Tailoring your News Feed to your interests and likes has been a core concept of Facebook since its early beginnings. But have you noticed that now, when Facebook recommends a store, brand, film, etc., it also lets you know which of your friends like it, too? When that happens, do you scratch your head and say to yourself, “Well, how do they know what my friends like?”
While Candy Crush Saga is the top Facebook app, of course, Farm Heroes Saga is No. 2 in Facebook DAU, according to AppData. Pet Rescue Saga is No. 5.
Check below to see the full leaderboard of most popular Facebook apps.
Facebook’s App Links product — aimed at helping people go straight from a News Feed post or ad into an app — has been fairly popular so far. The company announced Thursday an analytics suite, better support for Windows Phone and a blog for news about the technology.
So far, hundreds of apps such as Spotify, Hulu and Airbnb have used App Links to create more than 3 billion unique URLs.
As the Samsung Galaxy S5 becomes more popular (and the Galaxy S4 keeps going strong), the Facebook app for Galaxy devices is growing quickly in terms of Facebook users.
According to AppData, the app for Samsung Galaxy devices is now the 9th-most popular app, in terms of Facebook daily active users (DAU) estimates.
Here’s a look at the top 25 apps Facebook users can’t get enough of.
Facebook today has welcomed two new companies to its Preferred Marketing Developer ecosystem — first Adphorus, now Janrain.
Janrain, a Portland, Ore.-based consumer profile management firm, announced Tuesday that it has been accepted as a Facebook PMD in apps.
Larry Drebes, Janrain CEO, commented on this news and what the PMD badge means for his company:
We are committed to bringing customers far-sighted, innovative opportunities to engage their consumers wherever they are on the web and regardless of the device they use to get there. Becoming a Facebook PMD allows us to extend our ability to create innovative Customer Profile Management solutions that help brands orchestrate highly personalized experiences and relationships with their consumers.
Social Media Jobs
of the Day
Multi-Media Corporation/Digital Magazine Publisher
New York (Midtown), NY
Manifest New York
New York, NY
The McClatchy Company
United Nations Foundation
Popular Right Now
- Facebook announces the new Atlas: a cross-platform ad network
- What experts are saying about Facebook's Atlas
- How to deal with negative Facebook comments on your brand's page
- Study: Clickthrough rate continues to rise as reach drops on Facebook
- Study: Facebook fans who interact with the brand page make for higher-paying consumers