Facebook’s App Links product — aimed at helping people go straight from a News Feed post or ad into an app — has been fairly popular so far. The company announced Thursday an analytics suite, better support for Windows Phone and a blog for news about the technology.
So far, hundreds of apps such as Spotify, Hulu and Airbnb have used App Links to create more than 3 billion unique URLs.
As the Samsung Galaxy S5 becomes more popular (and the Galaxy S4 keeps going strong), the Facebook app for Galaxy devices is growing quickly in terms of Facebook users.
According to AppData, the app for Samsung Galaxy devices is now the 9th-most popular app, in terms of Facebook daily active users (DAU) estimates.
Here’s a look at the top 25 apps Facebook users can’t get enough of.
Facebook today has welcomed two new companies to its Preferred Marketing Developer ecosystem — first Adphorus, now Janrain.
Janrain, a Portland, Ore.-based consumer profile management firm, announced Tuesday that it has been accepted as a Facebook PMD in apps.
Larry Drebes, Janrain CEO, commented on this news and what the PMD badge means for his company:
We are committed to bringing customers far-sighted, innovative opportunities to engage their consumers wherever they are on the web and regardless of the device they use to get there. Becoming a Facebook PMD allows us to extend our ability to create innovative Customer Profile Management solutions that help brands orchestrate highly personalized experiences and relationships with their consumers.
Facebook’s News Feed algorithm is tweaked constantly to ensure a better experience for users (and a more profitable experience for advertisers). The company announced the latest major change today, as stories shared automatically from third parties will receive a lower ranking in News Feed.
Facebook found that when a user posts content to News Feed through a third party or an app, that generally gets more activity than a post automatically generated via a third party. For instance, the News Feed post generated by automatically listening to a Spotify playlist or artist will move down in the algorithm, while an album or song manually shared via Spotify to Facebook will receive a better ranking.
According to Facebook’s Peter Yang, many times, automatically generated posts from a third party were marked as spam. Additionally, the users didn’t like how stories were being shared implicitly.
What does this mean for app developers and marketers? Facebook explained in a Newsroom post.
One of the many innovations Facebook announced at f8 was App Links — a deep linking system that allowed publishers such as Endomondo, Goodreads and Spotify to take users from a Facebook News Feed post into their app, bypassing a mobile browser.
John Milinovich, CEO of URX, understands just how important App Links can be to the greater mobile ecosystem. URX helps app developers with deep linking, creating a better user experience for push notifications, email campaigns, SMS and social media. By taking advantage of App Links, Milinovich feels that developers will start seriously thinking about improving deep linking and removing the friction that a mobile browser creates.
Milinovich sat down with Inside Facebook for a talk about the impact of App Links and where app developers will go from here.
Inside Facebook: What was your first reaction when Facebook announced App Links?
John Milinovich: It was exciting because a couple members of our team were in the audience. It was exciting to hear Ilya (Sukhar, Parse CEO) use some of the same words that we would to describe what we’re working with, to make it clear that this was a big opportunity that Facebook sees and acknowledges. It was great to talk shop with him after the fact, too. For us, what’s really exciting is it’s very clear that there’s a need for the big players to all make concerted pushes to make deep linking adoption become commonplace.
Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week.
Back in 2011, the music streaming service angered many users (and potential users) when it made Facebook Connect its only means of signing up for the platform. The company had to defend itself from the onslaught of complaints, and eventually backtracked on the policy about a year later. While the company had hoped its integration with Facebook would help boost its user base, the app’s recent growth shows that you don’t need to make Facebook the only option in order to be successful on the platform.
As Facebook’s F8 conference — a developer’s haven — approaches, the social network recently identified 10 high-performing apps to Inside Facebook that are either seeing stellar return on investment through ads or are growing through Open Graph and Facebook Login.
Some, like Hotels.com and Top Eleven: Be a Football Manager, may not be new to Facebook users, but the Facebook platform has helped emerging apps such as YPlan, Cooliris and Swell Radio, as well.
The F8 conference has been a major boon to apps such as Spotify … could the 10 apps listed below be the next to make it big?
One of the apps rocketing up the AppData leaderboard makes the world more open and connected, but maybe not in quite the way Mark Zuckerberg had hoped. Tinder, a popular dating app, has grown from No. 25 on the AppData’s March Facebook daily active user leaderboard, all the way to No. 17. Tinder is also the top dating app, in terms of both Facebook DAU and MAU (monthly active user) estimates.
Other than that, the chart hasn’t changed a whole lot, with King games Candy Crush Saga and Farm Heroes Saga maintaining a stranglehold on the top.
Click below to find out which apps Facebook users are addicted to, as sorted by AppData’s daily active user estimates.
The social gaming space is dominated by King and Zynga. As we recently discussed, King’s games alone take up a quarter of the Facebook app market. However, the Barcelona-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.
It’s understood that King’s addictive game Candy Crush Saga is the most popular Facebook game, but by looking at daily active user counts (DAU), it shows just how much of a force it is.
With more than 57 million Facebook DAU, Candy Crush Saga has more DAU than the next four Facebook apps — Farm Heroes Saga, Microsoft Live, Spotify and Pet Rescue Saga — according to AppData.
From now on, the AppData monthly leaderboard on Inside Facebook will reflect DAU values. Click below to see which Facebook apps are the most used.