AppData announced recently that, according to its figures, King looks like it’s here to stay on Facebook. Although we called into question the sustainability of the developer and its most popular game, the data indicates that King is not a one-hit wonder.
According to the announcement, the company now has the top three Facebook apps ranked by Monthly Active Users (MAUs): “King has been the most successful developer to leverage the Facebook app ecosystem to build its business across all platforms.”
Zynga is introducing some of its most-popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King, which got into the mobile space sooner.
“Did the company miss a beat with the transition to mobile? Absolutely. Are we fixing that? Yes, we are,” CEO of Zynga Don Mattrick told Reuters.
The company’s acquisition of NaturalMotion earlier this year also signals a new focus for the company on mobile.
When King, the makers of the hugely-popular Candy Crush Saga, filed for an IPO last month, there was no shortage of speculation about the company’s sustainability. Even though the game maker racked up $1.88 billion in revenue last year (largely relying on Candy Crush Saga), there were some worrying signs already. Besides the troubling performances of other social-gaming companies like Zynga, King saw its revenue decline by about $20,000 between Q3 and Q4 of last year, while its profits declined by over $70,500 in the same time period.
User interest is still going strong, according to Mediabistro’s research tool, AppData. Candy Crush Saga continues to enjoy phenomenal growth, withFaceook monthly active users (MAUs) up 490 percent this year. Daily active users (DAUs) are up 570 percent this year. Even better news for the company is that DAU/MAU engagement has gone up 5 percent in the same time period, showing that more users are playing the game on a daily basis.
It’s understood that King’s addictive game Candy Crush Saga is the most popular Facebook game, but by looking at daily active user counts (DAU), it shows just how much of a force it is.
With more than 57 million Facebook DAU, Candy Crush Saga has more DAU than the next four Facebook apps — Farm Heroes Saga, Microsoft Live, Spotify and Pet Rescue Saga — according to AppData.
From now on, the AppData monthly leaderboard on Inside Facebook will reflect DAU values. Click below to see which Facebook apps are the most used.
King’s Farm Heroes Saga had a great week, up nearly 250 percent in Facebook monthly active users. It had a huge spike on Valentine’s Day, which could mean singles everywhere logged in for the night — and possibly stayed hooked on the game throughout the week.
WhatsApp may not be well known to U.S. users, but make no mistake: Facebook’s $19 billion acquisition of the messaging app is a huge deal. WhatsApp is largely popular internationally, and as Mark Zuckerberg said in a conference call Wednesday afternoon, has the chance to grow past 1 billion users.
WhatsApp has more than 450 million monthly active users — 70 percent of whom are active on a given day. WhatsApp users, some of whom pay a nominal fee to use the app on a subscription model, are growing by 1 million users per day. They send more than 19 billion messages per day and receive more than 34 billion per day. 600 million photos, 200 million voice messages and 100 million video messages are sent through WhatsApp every day.
But AppData’s revenue estimates show just why Facebook acquired WhatsApp. According to AppData’s revenue estimates for the Android app, just 8.2 percent of WhatsApp’s global revenue so far this year has come from the U.S., compared to 73.3 percent in Germany and 18.5 percent in the U.K.
It looks like the rumor of Klout’s sale (and its recent makeover) hasn’t helped the online influencer this week. AppData reported its Facebook monthly active users dropped nearly 50 percent in the last week, with daily active users down more than 60 percent.
Even though marketers the world over have pinned their praises to Pinterest, touting its massive growth, its Facebook daily active users are down by nearly 2 percent from last year. On Feb. 6, 2014, AppData reported an estimated 4.85 million DAUs and on the same date in 2013, it reported 4.94 million DAUs. That equals a decrease of nearly 85,000 DAUs, according to AppData estimates.
Developer Social Point is gaining momentum in Facebook monthly active users. In the past week, the developer has gained nearly 1 million MAUs, according to AppData Facebook MAU estimates. With one app, Dragon City, in the MAU Top 10 of Facebook apps, and three more in the MAU Top 100, Social Point could start to give other developers a run for their money.
While King continues to reign over the Facebook app world, a game by Social Point — Dragon City — has dropped considerably in the AppData monthly leaderboard. In January, Dragon City was the fifth-most popular app, in terms of AppData’s Facebook monthly active user (MAU) estimates.
Now, it ranks 9th, as apps such as Spotify, Bing and Pinterest have moved up.
Want to see which Facebook apps are the most popular? Click below to see the top 25 Facebook apps, ranked in terms of AppData’s MAU estimates.