It’s understood that King’s addictive game Candy Crush Saga is the most popular Facebook game, but by looking at daily active user counts (DAU), it shows just how much of a force it is.
With more than 57 million Facebook DAU, Candy Crush Saga has more DAU than the next four Facebook apps — Farm Heroes Saga, Microsoft Live, Spotify and Pet Rescue Saga — according to AppData.
From now on, the AppData monthly leaderboard on Inside Facebook will reflect DAU values. Click below to see which Facebook apps are the most used.
King’s Farm Heroes Saga had a great week, up nearly 250 percent in Facebook monthly active users. It had a huge spike on Valentine’s Day, which could mean singles everywhere logged in for the night — and possibly stayed hooked on the game throughout the week.
WhatsApp may not be well known to U.S. users, but make no mistake: Facebook’s $19 billion acquisition of the messaging app is a huge deal. WhatsApp is largely popular internationally, and as Mark Zuckerberg said in a conference call Wednesday afternoon, has the chance to grow past 1 billion users.
WhatsApp has more than 450 million monthly active users — 70 percent of whom are active on a given day. WhatsApp users, some of whom pay a nominal fee to use the app on a subscription model, are growing by 1 million users per day. They send more than 19 billion messages per day and receive more than 34 billion per day. 600 million photos, 200 million voice messages and 100 million video messages are sent through WhatsApp every day.
But AppData’s revenue estimates show just why Facebook acquired WhatsApp. According to AppData’s revenue estimates for the Android app, just 8.2 percent of WhatsApp’s global revenue so far this year has come from the U.S., compared to 73.3 percent in Germany and 18.5 percent in the U.K.
It looks like the rumor of Klout’s sale (and its recent makeover) hasn’t helped the online influencer this week. AppData reported its Facebook monthly active users dropped nearly 50 percent in the last week, with daily active users down more than 60 percent.
Even though marketers the world over have pinned their praises to Pinterest, touting its massive growth, its Facebook daily active users are down by nearly 2 percent from last year. On Feb. 6, 2014, AppData reported an estimated 4.85 million DAUs and on the same date in 2013, it reported 4.94 million DAUs. That equals a decrease of nearly 85,000 DAUs, according to AppData estimates.
Developer Social Point is gaining momentum in Facebook monthly active users. In the past week, the developer has gained nearly 1 million MAUs, according to AppData Facebook MAU estimates. With one app, Dragon City, in the MAU Top 10 of Facebook apps, and three more in the MAU Top 100, Social Point could start to give other developers a run for their money.
While King continues to reign over the Facebook app world, a game by Social Point — Dragon City — has dropped considerably in the AppData monthly leaderboard. In January, Dragon City was the fifth-most popular app, in terms of AppData’s Facebook monthly active user (MAU) estimates.
Now, it ranks 9th, as apps such as Spotify, Bing and Pinterest have moved up.
Want to see which Facebook apps are the most popular? Click below to see the top 25 Facebook apps, ranked in terms of AppData’s MAU estimates.
It looks like we might not be too far off from a “Jetsons” future after all. According to AppData, Skype is gaining Facebook daily active users (DAUs), meaning video calling could become the norm as more people are working remotely. On Jan. 30, 2014, AppData reported 4.9 million DAUs and on the same date in 2013, it reported nearly 2.7 million DAUs. That equals a gain of 2.2 million DAUs in one year.
Chances are you’ve been getting fewer FarmVille 2 requests from your Facebook friends than a year ago.
According to AppData, FarmVille 2 is experiencing the 2014 deep freeze just like the rest of the U.S. On Jan. 27, 2014, AppData reported 21.2 million Facebook MAUs and on the same date in 2013, it reported 45.7 million MAUs. That equals a loss of 24.5 million MAUs.
DataPoint: Did you know that King has more DAUs than Zynga has MAUs?
According to AppData, King has taking the crown.
A new King reigns the app world…
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