From Messenger to Slingshot to Paper to Rooms: How successful are Facebook’s new apps?

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Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook!

Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled.

Instagram and WhatsApp (acquired respectively in April 2012 and February 2014) are two other social apps also with phenomenal audience success, although several notches below. They’re not profit centers yet and will not be discussed here.

What about the blue giant’s mobile diversification strategy beyond the main app and purchased successes?

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Facebook Home rents space to Instagram, Pinterest, Tumblr, Flickr

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Mark Zuckerberg has said that different kinds of content will be available on Facebook Home. That’s coming soon, as Facebook announced Thursday that beta testers of Android will see highly visual content from Instagram, as well as Pinterest, Tumblr and Flickr on the Facebook Home cover feed.

Users who are within the Android beta test group can swipe through Home to see content from these apps.

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Mark Zuckerberg, Facebook still believe in Home

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Although many consumers have branded Facebook Home (the social network’s Android platform) a flop, the program still has a very important fan — CEO Mark Zuckerberg.

Zuckerberg told a packed crowd at TechCrunch Disrupt Wednesday that Facebook is still fully supportive of Home, and teased that Instagram and other social content will be coming to the cover feed soon.

Facebook made a big push with Home in April, but many users who downloaded Home were frustrated and unsure of what exactly it was. Many people complained through Google Play reviews that Home was taking over their phone, quickly deleting it.

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Facebook’s consumer and mobile marketing chief leaves for Twitter

KateJhaveri-327x285Kate Jhaveri, formerly Facebook’s head of consumer and mobile marketing, started her new job Tuesday at Twitter, where she is now the senior director of consumer marketing, according to AllThingsD.

Jhaveri spent three years at Facebook, where she led marketing for the company’s preferred marketing developers program, as well as platform and credits. Prior to Facebook, Jhaveri spent seven years doing marketing for Microsoft, and a year with Apple.

Jhaveri was the main person behind the marketing push for Facebook Home, the social network’s Android platform.

Facebook confirmed Jhaveri’s departure to AllThingsD:

Kate was a valuable member of Facebook’s team and we wish her the best of luck in the future.

Image courtesy of AllThingsD.

Android update: Facebook adds animation to certain stickers

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Facebook released an update to its Android app Thursday, giving life to some of the stickers — a popular feature. Now Android users can see Pusheen (above) jiggle in a message. The update is currently available in the Google Play store.

With Android version 4.0.2 and higher, Pusheen, Beast (named after Mark Zuckerberg’s dog) and Anooki are animated. Facebook also fixed bugs on likes, comments and page recommendations.

Facebook also updated Home, which allows for users to control the music they’re listening to right from the lock screen (screenshot below the jump).

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Facebook hires mobile-minded CMO: Gary Briggs

Gary_pictureSeeking a formal figurehead for marketing the company, Facebook hired its first Chief Marketing Officer: Gary Briggs, formerly the chief marketer for Motorola Mobility before Google acquired the company in 2010 — according to AdAge.

Facebook is playing to its strengths, adding a mobile-minded executive to head Facebook’s marketing team. According to AdAge, Briggs was Google’s Vice President of Consumer Marketing before heading up the company’s Motorola division. With Motorola, Briggs was an advisor to CEO Dennis Woodside and CMO Bill Morgan. He was one of the lead minds behind the marketing efforts for Chrome, Google+ and other prominent Google products. Before joining Google, he was the CEO of gift card startup Plastic Jungle and the Vice President of Consumer Marketing at eBay, among other roles.

It will be interesting to see if Briggs will pump up the marketing behind Facebook Home, which was not very popular in its infancy, but the company is rapidly improving its Android platform.

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Facebook’s cover feed coming as an option to Home-supported Android devices

FacebookFacebook’s latest update for Android devices will borrow from a notable feature within Facebook Home. Starting today, Android users with Home-supported devices will be able to have cover feed as their default lock screen, if they so choose.

Facebook regularly borrows parts of standalone apps such as Messenger and Camera (for iOS) and incorporates them into the native app.

Through this latest update, which will roll out gradually starting today, Android users with a Home-supported device can choose to have their lock screen be cover feed, which allows them to flip through and see updates and photos from their friends.

A Facebook spokesperson commented on the app’s newest update:

Cover feed has been a popular element of the Home experience and making it available from the Facebook Android app makes it accessible for more people.

In addition to viewing photos and posts from friends from cover feed, you will be able to quickly unlock the screen and access the camera and messages from it. Chat heads and the Home launcher are not accessible from Facebook for Android although they are still available when downloading Home. Chat heads can be enabled via Messenger.

This way, Android users can still have (or try) cover feed without going full in and downloading Facebook Home.

Facebook also added Home support for three additional devices: HTC One, Nexus 4 and Samsung Galaxy S4.

Here’s the full list of Home-friendly Android devices: Samsung Galaxy S III, Samsung Galaxy Note II, HTC One X, HTC One X+, HTC First, HTC One, Nexus 4, Samsung Galaxy S4.

The update will be available in the Google Play store over the next couple of days.

Image courtesy of Facebook.

Coming soon to Android: Photo saving direct from Facebook?

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Facebook updated its Android application for members of its beta testing group Monday, giving a sneak peek at features that could be made for all Android users in the future. One of the more notable features of this update is the ability to save photos directly from the Facebook mobile photo viewer.

Additionally, it has updated Facebook Home (for members of the test group) to make the status bar denoting notifications and battery life a permanent fixture atop the lock screen.

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Facebook updates Home, adds folders

unnamedFacebook on Monday announced an update to Home, its platform for Android. Now Home users can categorize their apps into folders.

A Facebook spokesperson commented on the update in an email to Inside Facebook:

An improved launcher is the most requested item Facebook has received since the launch of Home, and the team continues to make updates to Home in order to provide consumers with the best experience.  For example, last month, Facebook added a dock to the Home launcher and the team is currently working on widget support that will put Home’s launcher on par with stock Android launchers. We will be sure to send you updates as new features are added to Home.

The update is now available from the Google Play store.

Readers: What else would you like to see from Facebook Home?

Facebook’s latest Android update allows users to control privacy on posted stories

Android300Facebook users have made it clear that they want more control over their privacy. The company’s investors said that repeatedly during Facebook’s first shareholders meeting, and the latest Android mobile app update shows that the site is working on more ways to get privacy controls in the users’ hands.

From the Android app, Facebook users can now change the privacy settings on any of their prior posts.

Previously, users could only control who sees posts they’re about to make from their Android app, but now people can go back to any post they’ve made and tweak the privacy settings.

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