Case study: Quality Score & Beyond Diet used Partner Categories for 224% higher ROI

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Beyond Diet, a certified nutritionist’s diet solution, has a healthy Facebook following, but the page really took off financially when it teamed up with online advertising agency Quality Score for a Facebook ad campaign using Partner Categories.

Through Partner Categories on the platform of Facebook Preferred Marketing Developer Adquant, Beyond Diet experienced a 224 percent higher return on investment, compared to standard targeting options. Beyond Diet also scored a 36 percent lower CPA than standard targeting options, a 134 percent higher conversion rate and a 176 percent higher clickthrough rate than standard targeting options.

How did it happen?

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Facebook PMD Gigya releases Consumer Insights to better understand user identities

ConsumerInsights650

Gigya, a Facebook Preferred Marketing Developer, released a new Consumer Insights tool that gives marketers a view into consumer identity. This is done by capturing data from other Gigya products like Social Login, Sharing and Gamification and then visually displaying insights in a dashboard.

Patrick Salyer, Gigya’s CEO, said this in a press release:

Marketers are tired of hearing companies preach about ‘Big Data’ and the vague ways they should be using it. Consumer Insights finally puts massive amounts modern consumer data — everything from users’ interests, to their Facebook likes, to the articles they’ve commented on — into one dashboard that actually shows marketers what they need to know about their users, complete with the integrations with the marketing platforms they already use.

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Facebook platform news: PMD Adotomi rebrands, becomes Adquant

adquant-logo-transparent

Adotomi, a Facebook Preferred Marketing Developer in ads, announced that they have gone through a rebranding and will now be known as Adquant.

Tel Aviv-based Adotomi opened in 2007 and was one of the first companies to earn the Facebook PMD badge in 2009. Adquant will be focused on developing the technology launched by Adotomi, fueled by the concept of “holistic optimization,” which animates workflows and improves the performance of large-scale social ad campaigns. The company has handled Facebook campaigns for major companies such as Wix, SodaStream, Nissan and Konami, among others.

Adquant CEO Joe McCormack explained the rebranding:

Today we embark upon the Adquant brand because the company is now solely focused on bringing you the best technology available in the marketplace.

You might be asking why Adquant? The Adquant name tells our story. This first part “ad” highlights our devotion to advertising technology. The second part “quant” reflects our approach to technology. We believe in quantifiable results driven by a technology that is built on quantitative algorithmic optimization. Basically we focus on the numbers to get you the best results.

Facebook platform industry hires: Offerpop

OfferpopBanner

Offerpop, a Facebook Preferred Marketing Developer, recently announced several new hires from top companies such as Google, Wildfire and Groupon.

Here’s the full list of new hires by Offerpop:

  • Jonas Espvall, Director of Sales, UK: former Sales and Operations Manager, Google
  • John Kennelly, Account Executive: former Account Executive at Wildfire, a division of Google
  • Katerina Svigos, Account Executive: former Senior Account Executive at Groupon
  • Sara Gotthelf, Recruiter: former Recruiter at HubSpot
  • Evan Frank, CRM Manager: former CRM Director at Ice.com
  • Daniel Gothelf, Sales Director: former Sales Director at Mimeo
  • Yuri Hoshino, Account Manager: former Director of Social Marketing at Totsy
  • Eddie Ha, Strategic Account Executive: former Solutions Advisor at Message Systems
  • Lucy Wells, Account Manager: former Account Manager at Attention
  • Danny McLaughlin, Software Developer: former Software Developer at Ringio
  • Zach Beatty, Acquisition Marketing Manager: former Client Solutions Manager at Kepler Group

Companies who want their new hires included in the post must contact us directly at justin.lafferty (at) insidenetwork.com. Must be a Facebook PMD or Facebook Strategic PMD to be included.

Image courtesy of Offerpop’s Facebook page.

Facebook platform industry hires: Nanigans

FacebookPMDbadge300Facebook Strategic Preferred Marketing Developer Nanigans recently announced a round of new hires. The company has been busy recently, scooping up Antonio Garcia-Martinez from the Facebook Exchange team and expanding rapidly.

Here’s a full list of Nanigans’ recent hires:

  • Howard Luks, Sr. Account Director – Director, Account Management at BlueKai
  • Chris Slowik, Account Executive – former Account Manager at Apple
  • Joe Cuccinelli, SVP of Product – former VP of Product at Care.com
  • Alan Rose, Dir. Of User Experience – former Principal Interaction Designer at EMC
  • Scott Graham, Sr. Optimization Engineer – former Manager II Systems Engineering at Raytheon
  • David Beckedorff, Sr. Software Engineer – former Senior Software Engineer at Symantec Corporation
  • Craig DiForte, Controller – former Controller at Bluefin Labs
  • Boris Yanez-Velasco, Sr. Software Engineer – former Senior Developer at Namemedia.com
  • Kier Marston, Campaign Manager – former Digital Media Manager at Nonsense London
  • Brent Falk, Systems Engineer – former Jr. Linux Admin. at Cortera, Inc.
  • David Carrol, VP of IT – former Dir. Technical Operations and I.T. at Zoom Information
  • Tara Joyce, Dir. Of Campaign Management – former Director of Account Management at Adroit Digital
  • Tomé de Jesus, Campaign Manager – Media Strategist at Forward3D
  • Sophie Cui, Sr. Optimization Analyst – former Senior Marketing Analyst at Harte-Hanks, Inc.
  • Alyssa Kwan, Data Engineer – former Manager, Data Management Database Development at Eze Castle Software
  • Donald Jackson, Sr. Systems Engineer – former Senior Systems Engineer II at Zoom Information
  • Dustin Digregorio, Account Executive – former Business Development Executive at Brafton Inc.
  • Shaun McGrath, Marketing Intern

Companies who want their new hires included in the post must contact us directly at justin.lafferty (at) insidenetwork.com. Must be a Facebook PMD or Facebook Strategic PMD to be included.

Facebook platform roundup: Tigerlily, Unified

unified-logoUnified

Enterprise marketing technology company Unified has hired Roger Clark from Interclick as CFO. Clark assisted in the sale of Interclick to Yahoo! at $270 million. In addition to this key hire, Unified has also added a number of advisors spanning from Yahoo, Adweek, IBM and MTV. The company says that it has also gained a number of high-profile customers such as Toyota and Microsoft to its 400 enterprise customers and its agencies.

Screen Shot 2013-07-09 at 5.08.04 PMTigerlily

New York and France-based social marketing platform start-up, Tigerlily, debuted a new tool entitled Monitoring Insights, a supplement to its Insights tool. The new tool helps page managers analyze messages and actions made on Facebook pages. It helps to provide a clear and accurate view of moderation activities such as measuring the amount of engagement in real time. It will also help to see which posts are receiving negative feedback to provide a more comprehensive view of the page.

Facebook platform industry news: POSSIBLE, Wildfire, Socialbakers, HootSuite, Expion

possible-280x187POSSIBLE and Wildfire

Global brand agency POSSIBLE announced that it has started a strategic partnership with social technology company Wildfire. The terms of the deal will provide POSSIBLE global clients that utilize Wildfire Social Marketing Suite with more platform capabilities, providing a more holistic view of how social fits into social strategies. Jason Burby, Chief Performance Marketing Officer at POSSIBLE, said in a statement, ”By combining the Google social media management and analytics platforms with our strength in optimization, targeting and high-performance content development, we can deliver an unbeatable combination for bringing brands closer to their customers.”

SocialbakersSocialbakers

Social media analytics company Socialbakers has launched Ad Audit, a free Facebook ad performance and analytics service. The new tool will help Facebook advertisers see which ads are performing worst or best as well as organize most successful ads by position, ad type and region. It will also provide users with a summary of total expenses too track total effectiveness of the ad campaign. The tool requires users to sign in with their page’s Facebook page. The report is fully customizable.

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Facebook platform industry news: Mass Relevance, Unified

Mass Relevance

Social curation and engagement platform Mass Relevance and marketing communications organization VivaKi announced a strategic partnership on Monday. The partnership will give all agencies with Publicis Groupe, which founded VivaKi in 2008, access to the Mass Relevance platform. The Mass Relevance platform can aggregate, filter and display posts from Facebook, Twitter, Instagram, Google+ and YouTube in real time. Publicis Groupe is currently one of the third largest buyers in the world for social advertising. The organization’s adoption of the Mass Relevance platform will give it a significant boost. The Mass Relevance platform has already powered social experiences for the the 2012 elections with CNN and Facebook; the Olympic Games with NBC and Twitter; as well as campaigns for brands like Pepsi and Doritos.

Unified

Enterprise marketing technology company Unified has announced the quarterly release of its cloud-based Social Operating Platform. In its spring 2013 release, the company has added more data-driven applications for more thorough insights. These applications include an insights application for tracking audience and engagement analytics as well as a content application for real-time feed optimization and monitoring. The company has also added an advertising application for cross-channel planning and buying. With these new applications, Unified adds to its existing capabilities such as automated ad creation, targeting, optimization, and programmatic bid management for native, mobile and premium Facebook ads.

Facebook platform industry news: Ampush, AdParlor

Ampush_Logo

Ampush

Ampush, a Preferred Marketing Developer for the Facebook platform, has recently hired Andrew Hersam as its new Director of Sales. Formerly at Facebook as a Global Marketing Solutions, Client Partner, Hersam’s migrates from Facebook to a Preferred Marketing Developer. CEO Jesse Pujji adds, “Andrew brings invaluable experience to Ampush during a time of continued growth and sales expansion.”

AdParlor

AdParlor introduced two new tools last week, the Social Ad Mockup Generator and Competitive Benchmark Analysis. The new tool helps advertisers quickly create mocks of Facebook ad units that can be used in presentations and examples. This could be helpful to marketers interested in comparing how a post looks before they upload it into their campaigns. Competitive Benchmark Analysis provides real-time data to better understand both page and industry performance. It measures high-level engagement rates and other metrics to help determine page strategies. Both tools are now live.

 

Facebook platform industry news: Adobe, Wildfire


Adobe-Logo-1Adobe

Adobe, a Facebook Strategic Preferred Marketing Developer, revealed Facebook Exchange results from its cross-channel ad platform, the Adobe Media Optimizer. It shared that its average CPC is up to 40 percent below the average of all real-time bidded ad supply sources supported by Adobe. One customer reported 50 percent lower cost per registration driven by Facebook Exchange, but cost and reached only a tenth of the of the size a concurrently running search campaign. Adobe’s closed with the indication that its FBX ads can help to convert on search ads at a later time.

Wildfire

Google has announced plans to integrate Wildfire into the DoubleClick platform. The DoubleClick platform is a unified platform put in place to help advertisers and agencies manage the entire breadth of their digital marketing efforts. It provides ad management and ad serving tools. its intention is to help marketers better understand how ad spend is being used. Because, currently, the tool does not have access to Facebook or other social platforms, reporting will be displayed on an aggregated basis. This means that marketers won’t be able to tie a Facebook post’s impression to a display ad click, but will need to correlate the compiled results. With Google’s acquisition of Wildfire, it is continuously looking for solutions to provide a seamless package for managing all online advertising.

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