IgnitionOne, a Facebook Preferred Marketing Developer, announced this week that they completed the acquisition of Knotice, a privately-owned digitial marketing technology company. With this addition, IngnitionOne will provide a comprehensive integrated digital marketing technology solution, adding data management and multi-channel digital messaging. This includes email-based marketing automation capabilities into its Digital Marketing Suite SM.
Will Margiloff, CEO of IgnitionOne said in a press release:
Today we see other large players attempting to piece together point solutions, but we have a strong advantage when it comes to the number of solutions already integrated, level of fidelity and agility we have right out of the gate. Based on the complementary capabilities of Knotice and IgnitionOne’s existing technologies and shared vision of our teams, this integration will move forward quickly and smoothly, to the benefit of our clients.
According to CNBC, Facebook is in the process of acquiring a drone maker.
Facebook is reportedly buying Titan Aerospace, which builds solar atmospheric satellite platforms, for $60 million. This comes just a couple weeks after Facebook purchased mobile SMS-replacement app WhatsApp for $19 billion.
Facebook has not yet responded to an email asking for confirmation.
When Facebook acquired internationally-popular messenger WhatsApp for a total of $19 billion, the tech world was abuzz with reaction, jubilation and speculation.
We talked with several analysts and experts to get their take on if WhatsApp was the right purchase for Facebook — and at the right price.
WhatsApp may not be well known to U.S. users, but make no mistake: Facebook’s $19 billion acquisition of the messaging app is a huge deal. WhatsApp is largely popular internationally, and as Mark Zuckerberg said in a conference call Wednesday afternoon, has the chance to grow past 1 billion users.
WhatsApp has more than 450 million monthly active users — 70 percent of whom are active on a given day. WhatsApp users, some of whom pay a nominal fee to use the app on a subscription model, are growing by 1 million users per day. They send more than 19 billion messages per day and receive more than 34 billion per day. 600 million photos, 200 million voice messages and 100 million video messages are sent through WhatsApp every day.
But AppData’s revenue estimates show just why Facebook acquired WhatsApp. According to AppData’s revenue estimates for the Android app, just 8.2 percent of WhatsApp’s global revenue so far this year has come from the U.S., compared to 73.3 percent in Germany and 18.5 percent in the U.K.
Facebook may have failed in its bid to acquire popular messaging app Snapchat, but the social network announced Wednesday that it has closed a deal to buy WhatsApp for roughly $16 billion.
Mark Zuckerberg, Facebook’s CEO, posted to his Facebook page how WhatsApp will work with Facebook:
WhatsApp will continue to operate independently within Facebook. The product roadmap will remain unchanged and the team is going to stay in Mountain View. Over the next few years, we’re going to work hard to help WhatsApp grow and connect the whole world. We also expect that WhatsApp will add to our efforts forInternet.org, our partnership to make basic internet services affordable for everyone.
WhatsApp will complement our existing chat and messaging services to provide new tools for our community. Facebook Messenger is widely used for chatting with your Facebook friends, and WhatsApp for communicating with all of your contacts and small groups of people. Since WhatsApp and Messenger serve such different and important uses, we will continue investing in both and making them each great products for everyone.
WhatsApp had every option in the world, so I’m thrilled that they chose to work with us. I’m looking forward to what Facebook and WhatsApp can do together, and to developing great new mobile services that give people even more options for connecting.
WhatsApp’s brand will be maintained (and ad free, according to the company) and CEO Jan Koum will join Facebook’s board of directors.
Facebook has acquired link-sharing service Branch, according to the company’s co-founder, Josh Miller. The Verge reports that the deal is worth about $15 million.
Branch makes it easier for friends to talk about news and current articles, and share the conversation on Facebook, Twitter, WordPress or anywhere on the web. Branch’s team will stay in New York, Miller said, and form Facebook’s Conversations group, with the goal of helping people connect with others around shared interests.
Facebook has officially acquired Bangalore-based startup Little Eye Labs, the company’s website announced. Little Eye Labs makes a tool that can track and fix performance issues with Android apps. The acquisition should bolster Facebook’s Android applications, which received overhauls in 2013.
Terms of the deal were not disclosed, but sources told TechCrunch previously that the deal was worth between $10 million and $15 million.
Not long after entering a partnership with sports second-screen developer SportStream, Facebook decided to acquire the company. Both sides announced recently that SportStream will join Facebook. Terms were not disclosed.
The acquisition will help Facebook capture the real-time discussion around sports, something that Twitter still excels in.
Majestic Media, a Facebook Preferred Marketing Developer in apps, was recently acquired by Toronto-based private equity firm Lynx Equity. Terms of the deal were not disclosed.
Brand Networks, a Facebook Strategic Preferred Marketing Developer, announced recently that it has acquired Optimal — a Facebook Preferred Marketing Developer — in an effort to expand Brand Networks’ social advertising capabilities. Brand Networks acquired Optimal for $35 million.
Optimal recently won acclaim from Facebook, earning the top prize in Facebook’s PMD Innovation Competition with its Open Signals product, which takes into consideration several factors when managing an ad campaign.