Facebook has been buying up companies with regularity this year, such as WhatsApp, LiveRail and Oculus.
But why? And what do these acquisitions mean for the future of Facebook?
An infographic below by WhoIsHostingThis breaks down Facebook’s buying spree, showing how they’ve integrated the teams and technology behind the companies the company has acquired.
The Facebook-WhatsApp deal, valued at $19 billion, has officially closed. Facebook first announced the acquisition in February, and the Federal Trade Commission gave it the thumbs-up in April.
Facebook and WhatsApp announced the finalization in a joint statement:
We are looking forward to connecting even more people around the world, and continuing to create value for the people who use WhatsApp.
Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today that it has acquired Facebook PMD Adquant, a leading SaaS platform that powers social campaigns for many top grossing apps.
Since both Kenshoo and Adquant utilize an engineering-driven approach to innovation, the new partnership looks to provide even better solutions for advertisers, agencies and developers the world over.
Mixpo, a Seattle-based company that specializes in video advertising technology, announced recently that it has acquired Facebook Preferred Marketing Developer ShopIgniter.
ShopIgniter will join Mixpo, but continue to work out of its Portland office. Mixpo acquired ShopIgniter to expand its cross-device capabilities. Financial terms of the deal were not disclosed.
Jeff Lanctot, the President and CEO of Mixpo, commented on the acquisition:
With Facebook and Twitter’s increasing focus on video and the overall growth in mobile advertising, we saw an opportunity to integrate ShopIgniter’s social and mobile capabilities with Mixpo’s multiscreen video ad platform. ShopIgniter has a tremendous product and a great team. We’re happy to welcome ShopIgniter employees to Mixpo, and know that our clients will be the beneficiaries of our combined efforts.
Sprinklr, a Facebook Preferred Marketing Developer, announced Thursday that it has acquired London-based paid social media solution firm TBG Digital. Terms of the deal weren’t disclosed.
Sprinklr CEO Ragy Thomas commented on the acquisition in a blog post:
For more than 10 years, TBG Digital has been a top global social paid solution company and one of the pioneers of social advertising. I’ve known Simon Mansell, the Founder of TBG Digital, for many years and have always been impressed with the talented team he had assembled globally. We’ve shared office spaces in New York and San Francisco for many months now, and know we both share the culture and passion to make our clients successful.
This acquisition makes Sprinklr the world’s first converged media solution that enables brands to seamlessly plan, execute, measure, and optimize their paid activities in the same environment as their owned and earned engagement.
Facebook announced today that it has acquired PrivateCore, a Palo Alto, Calif.-based secure server technology company.
While terms of the deal were not disclosed, both companies say they are aligned with the same vision of security moving forward.
A Facebook spokesperson said in a statement:
PrivateCore and Facebook share a vision of a more connected, secure world. We plan to deploy PrivateCore’s groundbreaking technology into Facebook’s server stack to help further our mission to protect the people who use our service.
Near the close of the market Monday, Facebook and Oculus VR announced that the roughly $2 billion acquisition deal is final.
The acquisition was first announced in March, but has since been finalized by the Federal Trade Commission.
The two companies put out a joint statement about the finalization:
We’re looking forward to an exciting future together, building the next computing platform and reimagining the way people communicate.
Video ads are the next big thing for Facebook, something enforced by today’s news of Facebook’s acquisition of advertising tech company LiveRail. Terms of the deal were not disclosed.
LiveRail, founded in 2007 and based in San Francisco, has worked with ABC, Major League Baseball, A&E Networks and Gannett to improve the quality of ads seen in videos.
Brian Boland, Facebook’s Vice President of Ads Product Marketing, explained how LiveRail will help Facebook:
We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month. More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too. Publishers will benefit as well because more relevant ads will help them make the most out of every opportunity they have to show an ad.
We’re just getting started with our partnership with LiveRail, but we’re very excited about the future for video publishers and marketers. We believe that LiveRail’s excellent product – known in the industry as a video supply-side platform or SSP – and Facebook’s expertise with relevancy, delivery and measurement will help us make video advertising much better for everyone.
Facebook’s shopping spree continues, this time in Finland. The social network has acquired Helsinki, Finland-based mobile data startup Pryte. Financial terms of the acquisition were not disclosed.
Pryte, which was founded last year, measures real-time user actions, app use and context to trigger marketing decisions. According to the company’s website, Pryte technology “enables the selling of mobile data packages inside (or on top of) any app’s user flow,” without changes to the app.
Facebook confirmed the deal in a statement:
The Pryte team will be an exciting addition to Facebook. Their deep industry experience working with mobile operators aligns closely with the initiatives we pursue with Internet.org, to partner with operators to bring affordable internet access to the next 5 billion people, in a profitable way.
Facebook has spent a staggering $22 billion on acquisitions, getting companies such as WhatsApp, Instagram and Face.com.
An infographic by Marketo put that $22 billion into perspective, showing what else Facebook could’ve have bought with that cash — like a country or the production of several blockbuster movies.
Look below to learn more.