Sprinklr, a Facebook Preferred Marketing Developer, announced Thursday that it has acquired London-based paid social media solution firm TBG Digital. Terms of the deal weren’t disclosed.
Sprinklr CEO Ragy Thomas commented on the acquisition in a blog post:
For more than 10 years, TBG Digital has been a top global social paid solution company and one of the pioneers of social advertising. I’ve known Simon Mansell, the Founder of TBG Digital, for many years and have always been impressed with the talented team he had assembled globally. We’ve shared office spaces in New York and San Francisco for many months now, and know we both share the culture and passion to make our clients successful.
This acquisition makes Sprinklr the world’s first converged media solution that enables brands to seamlessly plan, execute, measure, and optimize their paid activities in the same environment as their owned and earned engagement.
Facebook announced today that it has acquired PrivateCore, a Palo Alto, Calif.-based secure server technology company.
While terms of the deal were not disclosed, both companies say they are aligned with the same vision of security moving forward.
A Facebook spokesperson said in a statement:
PrivateCore and Facebook share a vision of a more connected, secure world. We plan to deploy PrivateCore’s groundbreaking technology into Facebook’s server stack to help further our mission to protect the people who use our service.
Near the close of the market Monday, Facebook and Oculus VR announced that the roughly $2 billion acquisition deal is final.
The acquisition was first announced in March, but has since been finalized by the Federal Trade Commission.
The two companies put out a joint statement about the finalization:
We’re looking forward to an exciting future together, building the next computing platform and reimagining the way people communicate.
Video ads are the next big thing for Facebook, something enforced by today’s news of Facebook’s acquisition of advertising tech company LiveRail. Terms of the deal were not disclosed.
LiveRail, founded in 2007 and based in San Francisco, has worked with ABC, Major League Baseball, A&E Networks and Gannett to improve the quality of ads seen in videos.
Brian Boland, Facebook’s Vice President of Ads Product Marketing, explained how LiveRail will help Facebook:
We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month. More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too. Publishers will benefit as well because more relevant ads will help them make the most out of every opportunity they have to show an ad.
We’re just getting started with our partnership with LiveRail, but we’re very excited about the future for video publishers and marketers. We believe that LiveRail’s excellent product – known in the industry as a video supply-side platform or SSP – and Facebook’s expertise with relevancy, delivery and measurement will help us make video advertising much better for everyone.
Facebook’s shopping spree continues, this time in Finland. The social network has acquired Helsinki, Finland-based mobile data startup Pryte. Financial terms of the acquisition were not disclosed.
Pryte, which was founded last year, measures real-time user actions, app use and context to trigger marketing decisions. According to the company’s website, Pryte technology “enables the selling of mobile data packages inside (or on top of) any app’s user flow,” without changes to the app.
Facebook confirmed the deal in a statement:
The Pryte team will be an exciting addition to Facebook. Their deep industry experience working with mobile operators aligns closely with the initiatives we pursue with Internet.org, to partner with operators to bring affordable internet access to the next 5 billion people, in a profitable way.
Facebook has spent a staggering $22 billion on acquisitions, getting companies such as WhatsApp, Instagram and Face.com.
An infographic by Marketo put that $22 billion into perspective, showing what else Facebook could’ve have bought with that cash — like a country or the production of several blockbuster movies.
Look below to learn more.
On the heels of its acquisition of popular messaging app WhatsApp, Facebook isn’t done shopping. Mark Zuckerberg announced Tuesday that Facebook has purchased virtual reality firm Oculus VR for roughly $2 billion.
The cost includes $400 million in cash and 23.1 million shares of Facebook stock. The agreement also provides for an additional $300 million earn-out in cash and stock based on the achievement of certain milestones.
IgnitionOne, a Facebook Preferred Marketing Developer, announced this week that they completed the acquisition of Knotice, a privately-owned digitial marketing technology company. With this addition, IngnitionOne will provide a comprehensive integrated digital marketing technology solution, adding data management and multi-channel digital messaging. This includes email-based marketing automation capabilities into its Digital Marketing Suite SM.
Will Margiloff, CEO of IgnitionOne said in a press release:
Today we see other large players attempting to piece together point solutions, but we have a strong advantage when it comes to the number of solutions already integrated, level of fidelity and agility we have right out of the gate. Based on the complementary capabilities of Knotice and IgnitionOne’s existing technologies and shared vision of our teams, this integration will move forward quickly and smoothly, to the benefit of our clients.
According to CNBC, Facebook is in the process of acquiring a drone maker.
Facebook is reportedly buying Titan Aerospace, which builds solar atmospheric satellite platforms, for $60 million. This comes just a couple weeks after Facebook purchased mobile SMS-replacement app WhatsApp for $19 billion.
Facebook has not yet responded to an email asking for confirmation.
When Facebook acquired internationally-popular messenger WhatsApp for a total of $19 billion, the tech world was abuzz with reaction, jubilation and speculation.
We talked with several analysts and experts to get their take on if WhatsApp was the right purchase for Facebook — and at the right price.