Announcing the Afterparty at Inside Social Apps 2012 – February 8th and 9th in San Francisco

February 8 – 9, 2012 | San Francisco

 

 

 

Inside Social Apps 2012, our third conference on the future of monetization on social platforms, is coming back to San Francisco on February 8-9, 2012.

Oftentimes, the best way to understand an industry and its influencers is in an informal setting. So, we invite you to kick back and get to know the industry’s most influential developers at the Inside Social Apps 2012 afterparty, happening on Wednesday February 8, 2011, from 6:30 pm – 10 pm.

The Inside Social Apps afterparty will feature a limited-time open bar, appetizers, and great networking courtesy of our afterparty sponsor, Kixeye. The ISA 2012 afterparty happens at Mighty, and is open to registered attendees.

If you’re considering attending Inside Social Apps 2012, take advantage of limited early registration pricing and register now.

Space will be limited, and both previous Inside Social Apps conferences have sold out well in advance of the event.

A very limited number of passes are available at the Early Announcement price of $399. This price will be good through Tuesday December 20th only, so we encourage you to register now.

Who’s Speaking?

We’re excited to present the following 38 confirmed speakers at Inside Social Apps 2012:

Carl Sjogreen
Director of Product Management, Facebook
Cory Ondrejka
Director of Engineering, Facebook
Michael Lazerow
CEO, Buddy Media
Simon Mansell
CEO, TBG Digital
Clara Shih
Founder and CEO, Hearsay Labs
Mike Ouye
Founder and CEO, Red Robot Labs
Daniel Terry
Co-founder & CEO, Pocket Gems
Perry Tam
CEO, Storm8
Jens Begemann
Founder and CEO, wooga
Lee Linden
Founder, Karma Science
Charles Hudson
Co-founder and CEO, Bionic Panda Games
John Earner
GM European Studios, EA / Playfish
Paul Bettner
GM, Zynga With Friends
Kevin Chou
Co-founder and CEO, Kabam
Suleman Ali
Co-founder and CEO, TinyCo
Will Harbin
Chairman and CEO, Kixeye
Dennis Ryan
EVP Worldwide Publishing, PopCap
Eric Goldberg
Managing Director, Crossover Technologies
Haining Wang
CEO, Happy Elements
Sho Masuda
VP Marketing, Social Games, GREE
Clay Kellogg
Head of App Dev. Sales, AdMob
Terry Angelos
Co-Founder and CPO, TrialPay
David Katz
VP of Digital Media, Starz
Suchit Dash
Co-founder and VP of Product, Ifeelgoods
Atul Bagga
Senior Analyst – Video Games & China Internet, Lazard Capital Markets
Peter Farago
VP Marketing, Flurry
Anil Dharni
Co-founder, Funzio; Founder, Storm8
Mike Sego
CEO, Gaia Interactive
Tim Chang
Managing Director, Mayfield Fund
Micah Adler
Founder & CEO, Fiksu
Arjun Sethi
CEO, 6waves Lolapps
Brenda Garno
COO & Game Designer, Loot Drop
Bill Jackson
Creative Director, CastleVille, Zynga
Hussein Fazal
CEO & Co-founder, AdParlor
Mihir Shah
President & CEO, TapJoy
Lisa Marino
CEO, RockYou
Rick Thompson
Co-Founder, Playdom, and Investor
Riz Virk
Co-founder and CEO, Gameview Studios

We’ll continue to add new speakers to our 2012 lineup, so please check Inside Social Apps in the weeks to come.

Registration

There is very limited $399 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available through December 20th only.

Previous Inside Social Apps conferences have sold out in advance, so we strongly encourage you to register now.

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

A full agenda will be announced shortly. Keep an eye on Inside Social Apps for more information.

Registration

Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early.

We have made available a limited number of tickets at special $399 Early Registration pricing, and we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!

New Speakers Confirmed for Inside Social Apps 2012 – February 8th and 9th in San Francisco

February 8 – 9, 2012 | San Francisco

 

 

 

We’ve just confirmed eight additional speakers for Inside Social Apps 2012, coming back to San Francisco on February 8-9, 2012.

In addition to our current roster of industry leaders, we’ll be welcoming the following new speakers to Inside Social Apps:

  • Jens Begemann, Founder and CEO, Wooga
  • Lee Linden, Founder, Karma Science
  • Haining Wang, CEO, Happy Elements
  • Eric Goldberg, Managing Director, Crossover Technologies
  • Clay Kellogg, Head of App Dev. Sales, AdMob
  • Terry Angelos, Co-Founder and CPO, TrialPay
  • Sho Masuda, VP Marketing, Social Games, GREE
  • Dennis Ryan, EVP Worldwide Publishing, PopCap

If you’re considering attending Inside Social Apps 2012, take advantage of limited early registration pricing and register now.

Space will be limited, and both previous Inside Social Apps conferences have sold out well in advance of the event.

A very limited number of passes are available at the Early Announcement price of $399. This price will be good through Tuesday December 20th only, so we encourage you to register now.

Who’s Speaking?

We’re excited to present the following 38 confirmed speakers at Inside Social Apps 2012:

Jens Begemann
Founder and CEO, wooga
Lee Linden
Founder, Karma Science
Daniel Terry
Co-founder & CEO, Pocket Gems
Perry Tam
CEO, Storm8
Carl Sjogreen
Director of Product Management, Facebook
Cory Ondrejka
Director of Engineering, Facebook
Dennis Ryan
EVP Worldwide Publishing, PopCap
Eric Goldberg
Managing Director, Crossover Technologies
Haining Wang
CEO, Happy Elements
Sho Masuda
VP Marketing, Social Games, GREE
Clay Kellogg
Head of App Dev. Sales, AdMob
Terry Angelos
Co-Founder and CPO, TrialPay
Charles Hudson
Co-founder and CEO, Bionic Panda Games
John Earner
GM European Studios, EA / Playfish
Paul Bettner
GM, Zynga With Friends
Kevin Chou
Co-founder and CEO, Kabam
Michael Lazerow
CEO, Buddy Media
Simon Mansell
CEO, TBG Digital
Clara Shih
Founder and CEO, Hearsay Labs
Mike Ouye
Founder and CEO, Red Robot Labs
Suleman Ali
Co-founder and CEO, TinyCo
Will Harbin
Chairman and CEO, Kixeye
David Katz
VP of Digital Media, Starz
Suchit Dash
Co-founder and VP of Product, Ifeelgoods
Atul Bagga
Senior Analyst – Video Games & China Internet, Lazard Capital Markets
Peter Farago
VP Marketing, Flurry
Anil Dharni
Co-founder, Funzio; Founder, Storm8
Mike Sego
CEO, Gaia Interactive
Tim Chang
Managing Director, Mayfield Fund
Micah Adler
Founder & CEO, Fiksu
Arjun Sethi
CEO, 6waves Lolapps
Brenda Garno
COO & Game Designer, Loot Drop
Bill Jackson
Creative Director, CastleVille, Zynga
Hussein Fazal
CEO & Co-founder, AdParlor
Mihir Shah
President & CEO, TapJoy
Lisa Marino
CEO, RockYou
Rick Thompson
Co-Founder, Playdom, and Investor
Riz Virk
Co-founder and CEO, Gameview Studios

We’ll continue to add new speakers to our 2012 lineup, so please check Inside Social Apps in the weeks to come.

Registration

There is very limited $399 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available through December 20th only.

Previous Inside Social Apps conferences have sold out in advance, so we strongly encourage you to register now.

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

A full agenda will be announced shortly. Keep an eye on Inside Social Apps for more information.

Registration

Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early.

We have made available a limited number of tickets at special $399 Early Registration pricing, and we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!

More Details on Inside Social Apps 2012 – February 8th and 9th in San Francisco

February 8 – 9, 2012 | San Francisco

 

 

Inside Social Apps 2012, is coming back to San Francisco on February 8-9, 2012, and we hope you’ll be able to join us.

What do industry leaders view as today’s most formidable challenges affecting social and mobile apps and games? How are top developers of all sizes overcoming obstacles to growth, and what can the industry expect in 2012?

Inside Social Apps 2012 is our third conference on the future of monetization on social and mobile platforms. Leaders from social apps and games industry will share their insights on the key uncertainties, and new opportunities, facing social games and applications in 2012.

If you’re considering attending Inside Social Apps 2012, take advantage of limited early registration pricing and register now.

Space will be limited, and both previous Inside Social Apps conferences have sold out in advance.

A very limited number of passes are available at the Early Announcement price of $299. This price will be good through tomorrow, Tuesday November 15th only, so we encourage you to register now.

Who’s Speaking?

We’re excited to present the following 30 confirmed speakers at Inside Social Apps 2012:

Carl Sjogreen
Director of Product Management, Facebook
Cory Ondrejka
Director of Engineering, Facebook
Charles Hudson
Co-founder and CEO, Bionic Panda Games
John Earner
GM European Studios, EA / Playfish
Clara Shih
Founder and CEO, Hearsay Labs
Mike Ouye
Founder and CEO, Red Robot Labs
Suleman Ali
Co-founder and CEO, TinyCo
Will Harbin
Chairman and CEO, Kixeye
David Katz
VP of Digital Media, Starz
Suchit Dash
Co-founder and VP of Product, Ifeelgoods
Daniel Terry
Co-founder & CEO, Pocket Gems
Atul Bagga
Senior Analyst – Video Games & China Internet, Lazard Capital Markets
Perry Tam
CEO, Storm8
Peter Farago
VP Marketing, Flurry
Paul Bettner
GM, Zynga With Friends
Kevin Chou
Co-founder and CEO, Kabam
Michael Lazerow
CEO, Buddy Media
Simon Mansell
CEO, TBG Digital
Anil Dharni
Co-founder, Funzio; Founder, Storm8
Mike Sego
CEO, Gaia Interactive
Tim Chang
Managing Director, Mayfield Fund
Micah Adler
Founder & CEO, Fiksu
Arjun Sethi
CEO, 6waves Lolapps
Brenda Garno
COO & Game Designer, Loot Drop
Bill Jackson
Creative Director, CastleVille, Zynga
Hussein Fazal
CEO & Co-founder, AdParlor
Mihir Shah
President & CEO, TapJoy
Lisa Marino
CEO, RockYou
Rick Thompson
Co-Founder, Playdom, and Investor
Riz Virk
Co-founder and CEO, Gameview Studios

We’ll continue to add new speakers to our 2012 lineup, so please check Inside Social Apps in the weeks to come.

Registration

There is very limited $299 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available until November 16th only.

Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early.

A full agenda will be announced shortly. Keep an eye on Inside Social Apps for more information.

Registration

We have made available a limited number of tickets at special $299 Early Registration pricing, and we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!

New Speakers Confirmed for Inside Social Apps 2012 – February 8th and 9th in San Francisco

February 8 – 9, 2012 | San Francisco

 

 

We’re excited to announce our latest round of confirmed speakers for Inside Social Apps 2012, coming back to San Francisco on February 8-9, 2012.

In addition to our 19 previously confirmed speakers, we’ll be welcoming the following new speakers to Inside Social Apps:

  • Carl Sjogreen, Director of Product Management, Facebook
  • Cory Ondrejka, Director of Engineering, Facebook
  • Charles Hudson, Co-founder and CEO, Bionic Panda Games
  • John Earner, GM European Studios, EA/Playfish
  • Will Harbin, Chairman and CEO, Kixeye
  • David Katz, VP of Digital Media, Starz
  • Clara Shih, Founder and CEO, Hearsay Labs
  • Mike Ouye, Founder and CEO, Red Robot Labs
  • Suchit Dash, Co-founder and VP of Product, Ifeelgoods
  • Suleman Ali, Co-founder and CEO, TinyCo
  • Riz Virk, Co-founder and CEO, Gameview Studios

If you’re considering attending Inside Social Apps 2012, take advantage of limited early registration pricing and register now.

Space will be limited, and both previous Inside Social Apps conferences have sold out in advance.

A very limited number of passes are available at the Early Announcement price of $299. This price will be good through Wednesday November 16th only, so we encourage you to register now.

Who’s Speaking?

We’re excited to present the following 30 confirmed speakers at Inside Social Apps 2012:

Carl Sjogreen
Director of Product Management, Facebook
Cory Ondrejka
Director of Engineering, Facebook
Charles Hudson
Co-founder and CEO, Bionic Panda Games
John Earner
GM European Studios, EA / Playfish
Clara Shih
Founder and CEO, Hearsay Labs
Mike Ouye
Founder and CEO, Red Robot Labs
Suleman Ali
Co-founder and CEO, TinyCo
Will Harbin
Chairman and CEO, Kixeye
David Katz
VP of Digital Media, Starz
Suchit Dash
Co-founder and VP of Product, Ifeelgoods
Daniel Terry
Co-founder & CEO, Pocket Gems
Atul Bagga
Senior Analyst – Video Games & China Internet, Lazard Capital Markets
Perry Tam
CEO, Storm8
Peter Farago
VP Marketing, Flurry
Paul Bettner
GM, Zynga With Friends
Kevin Chou
Co-founder and CEO, Kabam
Michael Lazerow
CEO, Buddy Media
Simon Mansell
CEO, TBG Digital
Anil Dharni
Co-founder, Funzio; Founder, Storm8
Mike Sego
CEO, Gaia Interactive
Tim Chang
Managing Director, Mayfield Fund
Micah Adler
Founder & CEO, Fiksu
Arjun Sethi
CEO, 6waves Lolapps
Brenda Garno
COO & Game Designer, Loot Drop
Bill Jackson
Creative Director, CastleVille, Zynga
Hussein Fazal
CEO & Co-founder, AdParlor
Mihir Shah
President & CEO, TapJoy
Lisa Marino
CEO, RockYou
Rick Thompson
Co-Founder, Playdom, and Investor
Riz Virk
Co-founder and CEO, Gameview Studios

We’ll continue to add new speakers to our 2012 lineup, so please check Inside Social Apps in the weeks to come.

Registration

There is very limited $299 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available until November 16th only.

Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early.

A full agenda will be announced shortly. Keep an eye on Inside Social Apps for more information.

Registration

We have made available a limited number of tickets at special $299 Early Registration pricing, and we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!

The Facebook Marketing Bible November 2011 Edition Is Now Available

Facebook Marketing Bible

The November 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 800 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The November 2011 edition includes updated coverage of the following topics:

  • Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition. When running ads on Facebook, advertisers must consider more than just creative and targeting to achieve optimal performance at the lowest cost. This guide shows you how to get the most from your Facebook advertising budget.
  • How to Use Facebook Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation. Highly engaging Pages can quickly blossom into a valuable community that will raise awareness of the brand through positive word-of-mouth. This is our guide to managing your brand’s reputation on Facebook using the “Hidden Wall” and other Page moderation tools.
  • Increasing Virality of your Page’s News Feed Posts Via the Share Button. Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. This guide provides a walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.
  • Improving Your Facebook Page With Customized Tab Applications. We present a detailed breakdown of ten examples of brands doing innovative work with customized tab apps, and highlight what your business can learn from these top campaigns.
  • Gaining Fans with new Facebook features, “Merge Duplicate Pages” and “Invite Friends” to Gain Fans. Facebook has released new features that marketers should know about. These guides detail how to engage your Page’s most dedicated fans while growing your overall fan base.
  • How to Manage Critics, “Trolls,” and Spammers on your Facebook Page. How does Facebook change the rules of community management, and how can brands turn critics into positive opportunities for dialogue? We look at real examples and provide a step-by-step guide for Page admins.
  • How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
  • Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
  • Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
  • Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
  • Facebook applications versus offsite integrations and what works best for marketing your business or brand.
  • Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
  • An overview of Graph API meta tags and how they enable you to maximize the value of your implemented Like buttons.
  • Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
  • Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
  • Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
  • Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
  • The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
  • New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
  • Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
  • Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
  • Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
  • Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
  • Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the November 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.


Table of Contents excerpted from the full November 2011 Edition

Recent Featured Facebook Campaigns

  • Food Network, Pizza Hut, Coca-Cola and Cost Plus
  • Alamo Rent A Car, National Geographic Channel and Fox
  • Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
  • Bucca di Beppo, Bissell, Bank of the West and the NBA
  • Coca-Cola, Qatar Ariways, Clearasil and Esurance
  • Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

  • Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
  • Page Destination Tab Ad Campaign Strategies
  • Facebook Pages and Public Profiles
  • The Profile Page – A Walk-Through

Designing Your Facebook Page

  • Improving Your Facebook Page With Customized Tab Applications: 10 Examples
  • Facebook Page Redesign 2011: Marketing Stategies and Best Practices
  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page
  • Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

  • How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
  • How to Get Facebook Users to Like Your Page: The First Step to Engagement
  • How Your Business Should Reply To Facebook Comments
  • Demographic Targeting for Status Updates
  • How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

  • Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
  • How Facebook Pages Can Use “Invite Friends” to Gain Fans
  • How Brands Can Advertise within Social Games
  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • SMS Subscription Service for Pages
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

  • How Top Brands Conduct Ecommerce on Facebook: Best Practices
  • Facebook Ecommerce: What Features Are Important in a Page Storefront Application
  • The Best Facebook Page Strategies and the Pages That Use Them
  • Strategy: How to Promote Your Page in 6 Steps
  • Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

  • The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
  • How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
  • Facebook Connect Integration Best Practices from the Platform Showcase
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

  • How Pages Can Use the Relaunched Facebook Questions Product
  • How to Create a Deal with Facebook Deals
  • The Places We’ll Go: How marketers can use Facebook’s new location features
  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Groups and SEO – a Quick Overview

Advertising on Facebook

  • Page Destination Tab Ad Campaign Strategies
  • Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

Tools and How-Tos for Marketers

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page
  • How Page Owners Can Restrict Content for Underage Users
  • How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

Inside Social Apps 2012 Is Coming to San Francisco – February 8th and 9th

February 8 – 9, 2012 | San Francisco

Inside Social Apps is coming back to San Francisco in 2012! We are proud to announce our third conference on the future of monetization on social and mobile platforms.

As of this week, we’re happy to present the following new speakers who will be joining our line-up at Inside Social Apps 2012:

Daniel Terry
Co-founder & CEO, Pocket Gems
Perry Tam
CEO, Storm8
Paul Bettner
GM, Zynga With Friends
Kevin Chou
Co-founder and CEO, Kabam
Michael Lazerow
CEO, Buddy Media
Simon Mansell
CEO, TBG Digital
Anil Dharni
Co-founder, Funzio; Founder, Storm8
Mike Sego
CEO, Gaia Interactive
Tim Chang
Managing Director, Mayfield Fund
Micah Adler
Founder & CEO, Fiksu
Arjun Sethi
CEO, 6waves Lolapps
Brenda Garno
COO & Game Designer, Loot Drop
Bill Jackson
Creative Director, CastleVille, Zynga
Hussein Fazal
CEO & Co-founder, AdParlor
Mihir Shah
President & CEO, TapJoy
Lisa Marino
CEO, RockYou
Rick Thompson
Co-Founder, Playdom, and Investor
Peter Farago
VP Marketing, Flurry
Atul Bagga
Senior Analyst – Video Games & China Internet, Lazard Capital Markets

We’ll continue to announce additions to our 2012 speaker list in the weeks to come, including speakers from Facebook and more, so please stay tuned.

Registration

There is very limited $199 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available until November 2 only.

Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early.

A full agenda will be announced shortly. Keep an eye on Inside Social Apps for more information.

Registration

We have made available a limited number of tickets at special $199 Early Registration pricing, and we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!

The Facebook Marketing Bible October 2011 Edition Is Now Available

Facebook Marketing Bible

The October 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 800 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The October 2011 edition includes updated coverage of the following topics:

  • Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition. When running ads on Facebook, advertisers must consider more than just creative and targeting to achieve optimal performance at the lowest cost. This guide shows you how to get the most from your Facebook advertising budget.
  • How to Use Facebook Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation. Highly engaging Pages can quickly blossom into a valuable community that will raise awareness of the brand through positive word-of-mouth. This is our guide to managing your brand’s reputation on Facebook using the “Hidden Wall” and other Page moderation tools.
  • Increasing Virality of your Page’s News Feed Posts Via the Share Button. Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. This guide provides a walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.
  • Improving Your Facebook Page With Customized Tab Applications. We present a detailed breakdown of ten examples of brands doing innovative work with customized tab apps, and highlight what your business can learn from these top campaigns.
  • Gaining Fans with new Facebook features, “Merge Duplicate Pages” and “Invite Friends” to Gain Fans. Facebook has released new features that marketers should know about. These guides detail how to engage your Page’s most dedicated fans while growing your overall fan base.
  • How to Manage Critics, “Trolls,” and Spammers on your Facebook Page. How does Facebook change the rules of community management, and how can brands turn critics into positive opportunities for dialogue? We look at real examples and provide a step-by-step guide for Page admins.
  • How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
  • Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
  • Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
  • Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
  • Facebook applications versus offsite integrations and what works best for marketing your business or brand.
  • Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
  • An overview of Graph API meta tags and how they enable you to maximize the value of your implemented Like buttons.
  • Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
  • Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
  • Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
  • Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
  • The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
  • New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
  • Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
  • Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
  • Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
  • Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
  • Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the October 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.


Table of Contents excerpted from the full October 2011 Edition

Recent Featured Facebook Campaigns

  • Food Network, Pizza Hut, Coca-Cola and Cost Plus
  • Alamo Rent A Car, National Geographic Channel and Fox
  • Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
  • Bucca di Beppo, Bissell, Bank of the West and the NBA
  • Coca-Cola, Qatar Ariways, Clearasil and Esurance
  • Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

  • Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
  • Page Destination Tab Ad Campaign Strategies
  • Facebook Pages and Public Profiles
  • The Profile Page – A Walk-Through

Designing Your Facebook Page

  • Improving Your Facebook Page With Customized Tab Applications: 10 Examples
  • Facebook Page Redesign 2011: Marketing Stategies and Best Practices
  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page
  • Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

  • How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
  • How to Get Facebook Users to Like Your Page: The First Step to Engagement
  • How Your Business Should Reply To Facebook Comments
  • Demographic Targeting for Status Updates
  • How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

  • Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
  • How Facebook Pages Can Use “Invite Friends” to Gain Fans
  • How Brands Can Advertise within Social Games
  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • SMS Subscription Service for Pages
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

  • How Top Brands Conduct Ecommerce on Facebook: Best Practices
  • Facebook Ecommerce: What Features Are Important in a Page Storefront Application
  • The Best Facebook Page Strategies and the Pages That Use Them
  • Strategy: How to Promote Your Page in 6 Steps
  • Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

  • The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
  • How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
  • Facebook Connect Integration Best Practices from the Platform Showcase
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

  • How Pages Can Use the Relaunched Facebook Questions Product
  • How to Create a Deal with Facebook Deals
  • The Places We’ll Go: How marketers can use Facebook’s new location features
  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Groups and SEO – a Quick Overview

Advertising on Facebook

  • Page Destination Tab Ad Campaign Strategies
  • Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

Tools and How-Tos for Marketers

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page
  • How Page Owners Can Restrict Content for Underage Users
  • How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

Announcing the 2012 Inside Facebook Election Tracker

As we round the corner on election season, we at Inside Network are excited to announce the launch of the 2012 Election Tracker monitoring fan growth and marketing reach on Facebook for electoral campaigns.

Inside Facebook’s 2012 Election Tracker will begin by tracking Facebook activity for presidential primary candidates and current elected officials, and will add data for 2012 house, senate, and gubernatorial races as candidates for those races are announced. Data presented at the Election Tracker will be continually updated leading up to Election Day 2012.

As Facebook’s reach surpasses an estimated 150 million users in the United States, more entities, including political candidates and current officials, are leveraging the platform to connect directly with their constituencies. The Election Tracker is meant to shed light on candidates’ efforts in social media, and to introduce a tool for further analyzing the role of Facebook on the campaign trail.

As the nation’s pundits and opinion pollsters gather data to make predictions for the 2012 election season, social media may prove to be an important framework for evaluating candidates’ influence amongst key demographics that are increasingly engaging with brands, and each other, on Facebook.

The Election Tracker is produced in association with Facebook and can be found at http://elections.insidefacebook.com.

Join Inside Network at Socialize West — October 20 – 21, 2011

As acquisitions and IPOs abound in the industry, virtual goods and social gaming have proven to be a key part of monetizing social media.

This fall, we invite you to join the conversation with Inside Network’s Justin Smith and Eric Eldon as they lead discussions on the economics of virtual goods and social games at this year’s Socialize West, happening October 20 – 21 in San Francisco.

About the Sessions

Measuring the Health of Your Virtual Economy

Eric Eldon, Editor at Inside Network

Managing a growing virtual economy is not easy. What should you track? What are the key indicators of a healthy virtual economy? Our panel of metrics and economy experts will share their thoughts on this important subject.

Social Games 2015: Where to now?

Justin Smith, Founder at Inside Network

Over the last two years social gaming has quickly established itself as highly profitable business model in the interactive entertainment industry. But now that the word is out, where do we go from here? Or, more formally, how does one build a long-term sustainable business in social gaming? This panel will briefly cover the history of social gaming and provide an assessment of the current landscape, but will predominantly focus on how social gaming will move forward in the next few years. Key topics covered include: consolidation, licensing and venture capital.

About Socialize West

Socialize gathers professionals from all aspects of the social media spectrum: social gaming, virtual goods, startups, mobile and media: business owners/leaders, business development, strategy/operations, and marketing.

Learn more about Socialize here.

Strategies to Optimize Facebook Ad Spend, Protect and Boost Brand Reputation, and More Recent Updates at the Facebook Marketing Bible

Facebook Marketing Bible

The Facebook Marketing Bible, September 2011 edition, now includes even more strategies and updates for marketing your brand on Facebook.

Recent Updates to the FMB

    • Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition. When running ads on Facebook, advertisers need to think about more than just creative and targeting to achieve optimal performance at the lowest cost. By avoiding periods of high advertiser competition, the same performance can be achieved for lower bid prices. This guide shows you how to get the most from your Facebook advertising budget.
    • How to Use Facebook Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation. Highly engaging Pages can quickly blossom into a valuable community that will raise awareness of the brand through positive word-of-mouth. But, the messages posted to your Wall by fans will not always be positive. This is our guide to managing your brand’s reputation on Facebook using the “Hidden Wall” and other Page moderation tools.
    • Increasing Virality of your Page’s News Feed Posts Via the Share Button. Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. Your updates are competing with highly compelling content published by the friends of your fans, so you need every advantage you can get. Here we’ll walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.
    • The Latest Featured Facebook Campaigns, including coverage of campaigns from Best Buy, Zynga’s CityVille, Maybelline and Bonobos.

About the Facebook Marketing Bible

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is beyond the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

Learn more about the September 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.


Table of Contents excerpted from the full September 2011 Edition

Recent Featured Facebook Campaigns

  • Food Network, Pizza Hut, Coca-Cola and Cost Plus
  • Alamo Rent A Car, National Geographic Channel and Fox
  • Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
  • Bucca di Beppo, Bissell, Bank of the West and the NBA
  • Coca-Cola, Qatar Ariways, Clearasil and Esurance
  • Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

  • Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
  • Page Destination Tab Ad Campaign Strategies
  • Facebook Pages and Public Profiles
  • The Profile Page – A Walk-Through

Designing Your Facebook Page

  • Improving Your Facebook Page With Customized Tab Applications: 10 Examples
  • Facebook Page Redesign 2011: Marketing Stategies and Best Practices
  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page
  • Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

  • How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
  • How to Get Facebook Users to Like Your Page: The First Step to Engagement
  • How Your Business Should Reply To Facebook Comments
  • Demographic Targeting for Status Updates
  • How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

  • Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
  • How Facebook Pages Can Use “Invite Friends” to Gain Fans
  • How Brands Can Advertise within Social Games
  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • SMS Subscription Service for Pages
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

  • How Top Brands Conduct Ecommerce on Facebook: Best Practices
  • Facebook Ecommerce: What Features Are Important in a Page Storefront Application
  • The Best Facebook Page Strategies and the Pages That Use Them
  • Strategy: How to Promote Your Page in 6 Steps
  • Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

  • The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
  • How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
  • Facebook Connect Integration Best Practices from the Platform Showcase
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

  • How Pages Can Use the Relaunched Facebook Questions Product
  • How to Create a Deal with Facebook Deals
  • The Places We’ll Go: How marketers can use Facebook’s new location features
  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Groups and SEO – a Quick Overview

Advertising on Facebook

  • Page Destination Tab Ad Campaign Strategies
  • Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

Tools and How-Tos for Marketers

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page
  • How Page Owners Can Restrict Content for Underage Users
  • How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

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