Inside Facebook

The Facebook Marketing Bible, September 2011 edition, now includes even more strategies and updates for marketing your brand on Facebook.

Recent Updates to the FMB

• Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition. When running ads on Facebook, advertisers need to think about more than just creative and targeting to achieve optimal performance at the lowest cost. By avoiding periods of high advertiser competition, the same performance can be achieved for lower bid prices. This guide shows you how to get the most from your Facebook advertising budget.

• How to Use Facebook Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation. Highly engaging Pages can quickly blossom into a valuable community that will raise awareness of the brand through positive word-of-mouth. But, the messages posted to your Wall by fans will not always be positive. This is our guide to managing your brand’s reputation on Facebook using the “Hidden Wall” and other Page moderation tools.

• Increasing Virality of your Page’s News Feed Posts Via the Share Button. Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. Your updates are competing with highly compelling content published by the friends of your fans, so you need every advantage you can get. Here we’ll walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.

• The Latest Featured Facebook Campaigns, including coverage of campaigns from Best Buy, Zynga’s CityVille, Maybelline and Bonobos.

About the Facebook Marketing Bible

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is beyond the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

Learn more about the September 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full September 2011 Edition

Recent Featured Facebook Campaigns

• Food Network, Pizza Hut, Coca-Cola and Cost Plus
• Alamo Rent A Car, National Geographic Channel and Fox
• Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
• Bucca di Beppo, Bissell, Bank of the West and the NBA
• Coca-Cola, Qatar Ariways, Clearasil and Esurance
• Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

• Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Improving Your Facebook Page With Customized Tab Applications: 10 Examples
• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
• How to Get Facebook Users to Like Your Page: The First Step to Engagement
• How Your Business Should Reply To Facebook Comments
• Demographic Targeting for Status Updates
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

• Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
• How Facebook Pages Can Use “Invite Friends” to Gain Fans
• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How Top Brands Conduct Ecommerce on Facebook: Best Practices
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

If you’re going to be in San Francisco for Facebook’s f8 developer conference next Thursday, then stop by the night before for the Inside Network Happy Hour at Mercury Lounge.

Inside Network Happy Hours bring together app developers to connect and reconnect over drinks and casual conversation.

All are welcome, and drinks are on us with your RSVP.

Note: we’re expecting the event to be full, so please do RSVP to make sure that you can join, and come early if you can!

Pre-f8 Inside Network Happy Hour – San Francisco
Wednesday September 21, 2011
5:30 pm – 8:00 pm
Mercury Lounge SF
1582 Folsom Street
San Francisco, CA 94103
Click to View Map
Let us know you’re coming, here.

See you there!

The September 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The September 2011 edition includes updated coverage of the following topics:

• Improving Your Facebook Page With Customized Tab Applications. We present a detailed breakdown of ten examples of brands doing innovative work with customized tab apps, and highlight what your business can learn from these top campaigns.
• Gaining Fans with new Facebook features, “Merge Duplicate Pages” and “Invite Friends” to Gain Fans. Facebook has released new features that marketers should know about. These guides detail how to engage your Page’s most dedicated fans while growing your overall fan base.
• How to Manage Critics, “Trolls,” and Spammers on your Facebook Page. How does Facebook change the rules of community management, and how can brands turn critics into positive opportunities for dialogue? We look at real examples and provide a step-by-step guide for Page admins.
• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
• Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
• Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
• Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
• Facebook applications versus offsite integrations and what works best for marketing your business or brand.
• Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
• An overview of Graph API metatags and how they enable you to maximize the value of your implemented Like buttons.
• Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
• Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
• Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
• Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
• The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
• New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
• Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
• Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
• Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
• Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
• Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the September 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full September 2011 Edition

Recent Featured Facebook Campaigns

• Food Network, Pizza Hut, Coca-Cola and Cost Plus
• Alamo Rent A Car, National Geographic Channel and Fox
• Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
• Bucca di Beppo, Bissell, Bank of the West and the NBA
• Coca-Cola, Qatar Ariways, Clearasil and Esurance
• Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

• Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Improving Your Facebook Page With Customized Tab Applications: 10 Examples
• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
• How to Get Facebook Users to Like Your Page: The First Step to Engagement
• How Your Business Should Reply To Facebook Comments
• Demographic Targeting for Status Updates
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

• Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
• How Facebook Pages Can Use “Invite Friends” to Gain Fans
• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How Top Brands Conduct Ecommerce on Facebook: Best Practices
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

February 8 – 9, 2012 | San Francisco Notify Me When Registration Opens

Inside Social Apps is coming back to San Francisco! We are proud to announce our third conference on the future of monetization on social and mobile platforms, and we hope to see you there.

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading developers and investors for critical discussion and analysis.

Social applications first made their splash in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early.

Sign up here to be notified when registration opens.

Speakers

Our 2012 speaker list will be announced in the weeks to come.

Past Inside Social Apps agendas have seen a roster of leading developers, including:

	Bret Taylor CTO, Facebook		Eric Chu Group Manager, Android Platform, Google
	Mark Pincus CEO, Zynga		Kristian Segerstrale Co-founder and CEO, Playfish (now part of EA)
	Kevin Chou Co-founder and CEO, Kabam		Peter Relan Executive Chairman, CrowdStar
	Rick Thompson Co-Founder, Playdom (now part of Disney), and Investor		Jason Oberfest VP Social Apps, ngmoco:) (now part of DeNA)
	Rex Ng Co-Founder and CEO, 6waves		Deborah Liu Commerce Product Marketing, Facebook
	Sean Ryan EVP and GM Games, News Corp		Bill Gossman CEO, hi5
	Anil Dharni Co-founder, Funzio; Founder, Storm8		Paul Bettner GM, Zynga with Friends
	Jens Begemann Co-founder and CEO, Wooga		Dennis Ryan EVP Worldwide Publishing, PopCap Games
	Eric Goldberg Managing Director, Crossover Technologies		Carey Kolaja Senior Director, Digital Goods Operations, PayPal
	Raph Koster VP Creative Design, Playdom (now part of Disney)		Atul Bagga VP Equity Research, Games, ThinkEquity
	Manu Rekhi GM Games and Platform, MySpace		Martin Essl Strategic Software Partner Management, Sony Ericsson
	Vish Makhijani SVP Business Operations, Zynga		Asokan Thiyagarajan Dir. Platforms & Tech. Strategy, Samsung

A full agenda will be announced shortly. Keep an eye on InsideSocialApps.com for more information.

Registration

We will be announcing limited tickets at special early pricing, and we strongly encourage you to register early and so your company doesn’t miss the event!

Join our registration notification list here.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco.

Inside Network is in Beijing to discuss mobile apps, social gaming, and monetization and distribution on global platforms.

Are you in the area? We’d like to meet you!

Inside Network Developer Happy Hour

Join Justin Smith and Kim-Mai Cutler at the Grand Hyatt Beijing for casual conversation and networking with fellow mobile and social developers in Beijing. We’ll be swapping stories and making connections with no pre-set speaker agenda, so please stop by, say hello, and stay awhile.

Monday, August 29, 2011
7:00 pm at the Grand Hyatt Beijing
(1 East Chang An Avenue, Oriental Plaza)
RSVP here

Look for the drinks lounge to the left after walking in the main entrance. RSVP not required, but please try to let us know if you plan to attend. We hope to see many of you there!

Inside Network touches down in Beijing this week to discuss mobile apps, social gaming, and monetization and distribution on global platforms.

Are you in the area? We’d like to meet you!

Mobile Monday Beijing

Inside Network’s Justin Smith and Kim-Mai Cutler will be speaking at Mobile Monday Beijing: The Evolution of Mobile Apps and SNS Games, along with a roster of leading developers and companies in the industry, including Infinity Venture Partners, Papaya Mobile, Gree, Rekoo, Tencent, TapJoy, and more. Details and RSVP here.

Thursday August 25, 2011
6:45 pm at Innovation Garden, Orange Labs, Beijing
View full agenda and RSVP here

Inside Network Developer Happy Hour

Join Justin Smith and Kim-Mai Cutler at the Grand Hyatt Beijing for casual conversation and networking with fellow mobile and social developers in Beijing. We’ll be swapping stories and making connections with no pre-set speaker agenda, so please stop by, say hello, and stay awhile.

Monday August 29, 2011
7:00 pm at the Grand Hyatt Beijing
RSVP here

We hope to see many of you there!

The August 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The August 2011 edition includes updated coverage of the following topics:

• How Facebook Pages Can Use “Invite Friends” to Gain Fans, a guide to engaging your Page’s most dedicated fans while growing your overall fan base.
• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
• Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
• Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
• Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
• Facebook applications versus offsite integrations and what works best for marketing your business or brand.
• Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
• An overview of Graph API metatags and how they enable you to maximize the value of your implemented Like buttons.
• Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
• Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
• Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
• Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
• The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
• New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
• Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
• Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
• Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
• Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
• Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the August 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full August 2011 Edition

Recent Featured Facebook Campaigns

• Alamo Rent A Car, National Geographic Channel and Fox
• Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
• Bucca di Beppo, Bissell, Bank of the West and the NBA
• Coca-Cola, Qatar Ariways, Clearasil and Esurance
• Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

• Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
• How to Get Facebook Users to Like Your Page: The First Step to Engagement
• How Your Business Should Reply To Facebook Comments
• Demographic Targeting for Status Updates
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

• How Facebook Pages Can Use “Invite Friends” to Gain Fans
• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How Top Brands Conduct Ecommerce on Facebook: Best Practices
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

Headed to Seattle for Casual Connect, Flash Gaming Summit, or IGDA Summit next week? Join Inside Network and our community of social and mobile developers at The W Hotel for post-event cocktails and some great networking.

AJ Glasser, lead writer for Inside Social Games, will moderate a daytime panel conversation on top companies’ transition from casual to social. Later, join Inside Network and our friends and party sponsors at Rightscale, Amazon Web Services, and Couchbase for an evening of networking and drinks in downtown Seattle.

All are welcome, and drinks are on us with your RSVP.

Happy hour starts at 5:30 p.m. at the Living Room and Bar, W Seattle. We’ll be right by Benaroya Hall, so stop by after Casual Connect’s panels and talks and say hello!

Inside Network Cocktails in Seattle
Wednesday July 20, 2011
5:30 pm – 8:00 pm
Living Room and Bar, W Seattle
1112 Fourth Avenue
Seattle, WA
Please RSVP here

If you will be at the conference, don’t miss AJ Glasser moderating “Casual Games Rule Cross-Platform,” July 20 at 10:30 am.

See you there!

Thanks to Our Sponsors:

Rightscale provides cloud computing management for social application and game developers.

Couchbase products, which are built on Apache CouchDB, Membase, and Memcached open source software, represent a comprehensive family of database solutions for building scalable web and mobile applications.

Amazon Web Services Amazon Web Services (AWS) provides businesses with a secure, reliable, easy-to scale, low-cost computing platform “in the cloud.”

Will you be at Casual Connect Seattle next week? We will! Inside Network invites you to join us for panel discussions with gaming industry leaders at Casual Connect and afterward, at our Happy Hour at The W Hotel.

AJ Glasser, lead writer for Inside Social Games, will moderate a daytime panel conversation on top companies’ transition from casual to social. Later, join Inside Network and our friends and party sponsors at Rightscale, Amazon Web Services, and Couchbase for an evening of networking and drinks in downtown Seattle.

All are welcome, and drinks are on us with your RSVP.

Happy hour starts at 5:30 p.m. at the Living Room and Bar, W Seattle. We’ll be right by Benaroya Hall, so stop by after Casual Connect’s panels and talks and say hello!

Inside Network Cocktails in Seattle
Wednesday July 20, 2011
5:30 pm – 8:00 pm
Living Room and Bar, W Seattle
1112 Fourth Avenue
Seattle, WA
Please RSVP here

If you will be at the conference, don’t miss AJ Glasser moderating “Casual Games Rule Cross-Platform,” July 20 at 10:30 am.

See you there!

Thanks to Our Sponsors:

Rightscale provides cloud computing management for social application and game developers.

Couchbase products, which are built on Apache CouchDB, Membase, and Memcached open source software, represent a comprehensive family of database solutions for building scalable web and mobile applications.

Amazon Web Services Amazon Web Services (AWS) provides businesses with a secure, reliable, easy-to scale, low-cost computing platform “in the cloud.”

The July 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

In addition, Inside Network is pleased to announce that through July 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms).

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The July 2011 edition includes updated coverage of the following topics:

• Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
• Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
• Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
• Facebook applications versus offsite integrations and what works best for marketing your business or brand.
• Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
• An overview of Graph API metatags and how they enable you to maximize the value of your implemented Like buttons.
• Facebook Applications, Social Plugins, Connect and Instant Personalization — details on how to use the wide variety of options available for engaging Facebook users.
• Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
• Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
• Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
• The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
• New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
• Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
• Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
• Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
• Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
• Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the July 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full July 2011 Edition

Recent Featured Facebook Campaigns

• Bucca di Beppo, Bissell, Bank of the West and the NBA
• Coca-Cola, Qatar Ariways, Clearasil and Esurance
• Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How to Get Facebook Users to Like Your Page: The First Step to Engagement
• How Your Business Should Reply To Facebook Comments
• The Basics of Status Updates for Pages
• Demographic Targeting for Status Updates
• Updating Facebook Page Status Via Text
• Receive Page Status Updates Via Text
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

More Ways to Promote Your Facebook Page

• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How Top Brands Conduct Ecommerce on Facebook: Best Practices
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com