Glow Digital Media, a Facebook Strategic Preferred Marketing Developer, announced that it has raised $7 million in Series A funding to further expand internationally and to continue product development of its social ad platform.
Notion Capital and White Star Capital, two of Europe’s leading venture capital firms, contributed to the funding round, along with existing investors Project A Ventures and Avonmore Developments. This round brings the total financing to $8 million to date.
Gigya, a Facebook Preferred Marketing Developer, released its 2014 Q2 numbers today showing again that Facebook rules social logins from April through June with 55 percent overall.
Facebook made major gains within travel and hospitality web properties during the quarter, broaching 70 percent for the first time in a year, up from 57 percent in Q2 2013.
After six straight quarters of falling behind in the social login sphere, Facebook has bounced back to take over the top spot.
According to Janrain, Facebook overtook Google and LinkedIn as the most popular choice on B2B sites, posting a 1.5 percent gain and re-claiming a lead it lost in Q1 2014 after holding it throughout 2012 and 2013. It also extended its lead on media and retail sites.
IgnitionOne, a Facebook Preferred Marketing Developer, announced this week that it completed $20 million in Series B funding led by new investor SoftBank Capital.
With participation from existing investors including ABS Capital Partners and Brown Savano, the additional capital will enable IgnitionOne to continue the accelerated innovation of the company’s Digital Marketing Suite technology and expansion of sales and marketing activities on a worldwide basis.
Will Margiloff, IgnitionOne CEO, said in a press release:
We are committed to simplifying the lives of marketers by assimilating the most important marketing and advertising technologies into a single stack and this capital raise will allow us to accelerate that vision. IgnitionOne is leading the industry with the most integrated and complete digital marketing technology. We will continue to be relentless in our drive to bring far greater simplicity and superior performance to marketers, through the power of an integrated solution.
Facebook Live has landed an exclusive interview with former U.S. Secretary of State Hillary Rodham Clinton at the 2014 Aspen Ideas Festival.
Hosted by The Aspen Institute, an educational and policy studies organization, President and CEO Walter Isaacson will ask the former Secretary of State questions at 2 p.m. MDT on June 30. The event will be streamed exclusively on Facebook Live. She will answer questions submitted on Facebook. The interview, part of the Facebook Live series, will be available exclusively on Facebook in an effort to reach and engage the broadest possible global audience.
If you’ve shared your dating anniversary or wedding anniversary on Facebook, the social network will now wish you, “Happy Anniversary!”
The well-wishes will only be sent if users log in on the day of their anniversary. Users will also have the option to share a photo collection of up to five photos where the couple is tagged.
According to a Facebook FAQ, unless you choose to share the announcement more broadly, only you can see your anniversary story. It will appear in your News Feed if you sign into Facebook on the day of your anniversary, and you will have the option of sharing.
London-based Upcast Social, a Facebook Preferred Marketing Developer, continues to expand its presence now with a new office in Germany.
With leading agencies and brands across verticals as customers in more than 60 countries, Upcast has a strong market presence in EMEA and APAC is now being expanded by a dedicated team in the German-speaking countries. The company provides the tools to create, manage, and optimize large scale Facebook ad campaigns for global media agencies networks. Its technology integrates seamlessly with Facebook to allow full visibility of ad campaign performance and budgets to achieve a dramatic improvement in ROI.
AppsFlyer, a Facebook mobile measurement partner, launched “AppsFlyer for Agencies” this week in order to enable ad agencies to provide their clients with mobile media buying expertise to optimize campaigns.
The company provides real-time mobile app tracking and campaign analytics that allows both ad agencies and advertisers to manage, measure and optimize mobile marketing.
Oren Kaniel, AppsFlyer CEO, said in a press release:
AppsFlyer simplifies mobile marketing for agencies, freeing them from complex integrations and multiple SDK updates. We allow them to focus on their growth targets with the best tools designed especially for the mobile environment.
Adphorus, a social advertising solution, has become a part of Facebook’s Preferred Marketing Developer (PMD) program, qualifying for a badge in the ads category. It is one of the first companies in Turkey to be qualified as a PMD in ads.
Adphorus is a Facebook ad optimization platform utilizing the Facebook Ads API. It specializes in performance marketing and offers algorithmic optimization and marketing automation to maximize conversions.
Volkan Çağsal, Adphorus CEO and co-founder, said in a press release:
We are excited to be part of the Facebook PMD program. Adphorus is dedicated to developing products that help performance marketers to get the best possible return on their Facebook advertising spend. Our platform is built for performance marketers and our special focus to the EMEA region helps us work closely with our clients.
StitcherAds has become the first European company to complete the highly competitive Preferred Marketing Developer (PMD) Incubator Program at Facebook headquarters in Menlo Park, Calif.
The company, formerly known as Betapond, was selected for a two-week incubation by Facebook at its headquarters following a competitive selection process and after proving that its method of analyzing site behavioral data helps to place the most attractive offers in front of the correct consumers. They beat eight rival technologies in the competition.