It seems that people who log in with Facebook are more engaged — and spend more money — than those who use alternative sign up methods. Many apps have seen strong results from their Facebook logins.
ListenFirst Media, a data platform specific to brands, examined the social fanbase (total Facebook fans and Twitter followers) of the most anticipated franchise and original holiday films of 2013 (with a look back at the top franchise and original films of 2012) and dug up some interesting insights as seen in the infographic below.
ListenFirst discovered that blockbuster films with the largest social fanbases don’t always equate to the biggest box office winners.
Flightpath, a leading creative digital agency that helps brands forge consumer connections through strategic marketing initiatives, successfully increased digital brand awareness for Goya Foods by providing counsel and execution of the brand’s integrated digital media approach.
Over the course of a year and a half, Goya saw a 188 percent increase in website traffic and expanded its reach on Facebook, where it saw a fanbase growth from 1,600 to 150,355.
Millennials love fashion, but they aren’t getting their fix (or inspiration) from Facebook, according to a new study by social intelligence company NetBase & Edison Research.
The survey sampled 1,005 women who were social media users, 17 percent of which were between the ages of 18 and 24, the core of the millennial generation. Millenials are “social shoppers.” They talk to their friends about their fashion purchases and are influenced by the input they receive. The percentage of social shoppers in the Millennial age group —28 percent — is almost double the percentage of social shoppers among female social media users of all ages.
Facebook has decided to tap into the growing Hispanic market by assisting businesses with new tools to reach this demographic. In the U.S., 23 million Hispanic users are active on Facebook every month, and the company wants brands to have the strength to reach out to these people.
Facebook told Inside Facebook that Alexandre Hohagen, Vice President of Facebook Latin America, has moved to Miami to assume the additional responsibilities for the U.S. Hispanic market. Christian Martinez, previously Vice President of Network and Interactive Sales at Univision, has joined to run ad sales for the U.S. Hispanic market in Miami.
A new report from Simply Measured has found that 71 percent of the world’s largest brands have adopted Instagram, which now rivals the brand adoption of Google+ and Pinterest, making it the fastest growing social network worldwide. The report included brand hashtag monitoring, multi-account monitoring, competitive monitoring and a complete social media snapshot.
A new report from Facebook Preferred Marketing Developer ShopIgniter found that paid media on Facebook increases viral and organic impressions by 200 percent — among a study of more than 2,000 Facebook News Feed posts from Q1 and Q2, 2013. That’s significant when you realize that Facebook’s ad performance is on par with the best performing digital channels, like Google.
Chances are you’ve been on Facebook for years as a “profile.” You keep track of your kids, friends, kids’ friends, and you get it. Facebook is awesome for connecting. Then you try it for your business and things don’t go so smoothly.
Maybe you have only 50 fans and you’ve been beating your head on a wall to figure out what it is you’re doing wrong, if anything. Pages can be the bane to your existence, but it doesn’t have to be. Many things can be implemented when starting your Facebook business page or if your page had been in a lag. The first thing you need: A plan.
Once you leave high school, it’s believed that the popularity contest is over, right? It no longer matters what brand of jeans you wear, if you’re a jock or a nerd or what kind of car you drive. Well, it matters again, especially if you’re trying to build your brand on Facebook.
Facebook is a tricky nut to crack, especially with all the talk of algorithms and things that, on a basic level, you probably don’t really understand. If you post something on your Facebook page, your fans should be able to see it and then “like” it. Unfortunately, Facebook is a little more complicated than that, but they’re working on it.
Social Media Jobs
of the Day
Machine Zone, Inc.
Palo Alto, CA
New York, NY
The Jefferson Awards for Public Service
New York, NY
John Wiley & Sons