If you’re near Luleå, Sweden, you could witness the first Facebook data center being built using a new kind of architecture.
Rapid deployment data center design (RDDC) is a new kind of building concept from Open Compute Project, an industry-wide coalition of technology companies that is creating cost and energy efficient designs and sharing them for free under an open source model. This new design idea that will allow Facebook to expand its capacity twice as fast. The concept was discussed during the Open Compute Summit in January. This will be the second data center building in Luleå, but the first using this new architecture.
This new approach to data center design will enable Facebook to construct and deploy new capacity twice as fast at its previous approach. It will be much more site-agnostic and reduce the amount of of materials used during construction.
Perfect Audience, a Facebook Exchange partner, announced the launch of a new product this week called Perfect Product Retargeting, a solution that allows retailers with Google Merchant Accounts to plug in directly to Facebook Exchange.
With this new solution, online retailers with Google Merchant Center accounts can easily transform their product listings into personalized retargeting campaigns on Facebook Exchange (FBX) that perform 200-300 percent better than static ads according tests with about 50 retailers.
Facebook Preferred Marketing Developer Gigya announced recently that Phil Fernandez, the chairman and CEO of Marketo Inc., has joined the company’s board of directors.
Fernandez said in a press release:
As I’ve watched Gigya evolve over the years, it has become clear to me that this company has an incredible opportunity in its hands. Patrick (Salyer) and his team have built a strong and sustainable business by helping marketers gain a better understanding of their users through first-party data and I think they are well-positioned to dominate the market.
Fernandez, who co-founded the cloud-based marketing software company, will act as a trusted advisor to Gigya and help inform decisions regarding corporate strategy, product development, go-to-market plans and client services.
AppsFlyer, a Facebook mobile measurement partner, has raised a $7.1 million A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.
AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500 million in mobile ad spend. During 2013, The company’s mobile traffic grew 80x, and is currently tracking at a run rate of one billion mobile app installs annually.
Shareaholic, a content discovery and sharing platform, found in a recent report that 51 percent of Facebook referrals come from mobile.
The new findings are a follow-up to Shareaholic’s October report, which includes four extra months of data. What they found is that Facebook mobile is sending more referrals, meaning the mobile base continues to grow along with Facebook’s overall user base.
AdRoll, a Facebook Exchange partner, recently unveiled AdRoll Retargeting for Mobile, a new offering that allows marketers to effectively advertise to customers and prospects across devices.
According to AdRoll, their expanded mobile retargeting is currently the only unified solution for advertisers to target segments of desktop site visitors across both Facebook’s mobile apps. Now advertisers can identify high-intent desktop users and target them across mobile devices to drive app installs and conversions through Facebook Custom Audiences and Twitter tailored audiences, all from one unified dashboard. AdRoll is currently accepting signups in limited private beta.
King’s Farm Heroes Saga had a great week, up nearly 250 percent in Facebook monthly active users. It had a huge spike on Valentine’s Day, which could mean singles everywhere logged in for the night — and possibly stayed hooked on the game throughout the week.
Gigya, a Facebook Preferred Marketing Developer, announced today announced that it processed over 800 million logins via its Registration-as-a-Service and Social Login products across Gigya client websites and applications – a 72 percent increase over 2012.
Patrick Salyer, CEO of Gigya, announced the news in a press release:
Gigya had an amazing year in 2013. We added customers and offices around the globe and use of our technology exploded. We already have some exciting developments in store for 2014 and we have the team, products and momentum to own the consumer identity management market this year.
It looks like the rumor of Klout’s sale (and its recent makeover) hasn’t helped the online influencer this week. AppData reported its Facebook monthly active users dropped nearly 50 percent in the last week, with daily active users down more than 60 percent.
SecondSync, a leading provider of social TV analytics solutions in the U.K., joined forces with Facebook to produce a first of its kind global study tracking TV conversation in the U.S., U.K., and Australia.
The findings provide a view of how people in those areas watch TV programs and engage on Facebook. The statistics were pulled from aggregated and anonymized data to protect privacy:
- Facebook is showing the ability to be a real-time platform, as 60 percent of TV-related Facebook interactions happen during the show airing.
- The scale of TV-related chatter on Facebook corresponds to the reach of the social network.
- 80 percent of TV-related chatter on Facebook is generated from mobile devices
- The study also revealed patterns of engagement and types of interaction on Facebook across TV genres, demographics and geographies – program by program. For example: Dramas generate the highest bookend pattern while films generate the most consistent peaks in engagement.