Inside Facebook

Page tab applications, as well as those that publish stories to the stream, birthday apps, YouTube, Bing, ICQ, iPad and mobile apps were also on the list of the apps that grew the most by daily active users this week. The titles on our list below grew from between 94,900 and 4.4 million DAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

	Name	DAU	Gain	Gain,%
1.	Luck Daily!	1,428,461	+1,359,945	+1,985%
2.	The Sims Social	11,299,942	+624,678	+6%
3.	Samsung Mobile	3,031,527	+579,385	+24%
4.	Text Page	535,875	+535,509	+146,314%
5.	Static HTML: iframe tabs	3,223,399	+503,523	+19%
6.	MyCalendar – Birthdays	976,601	+454,128	+87%
7.	MeinKalender – Geburtstag	635,830	+423,966	+200%
8.	MyPad for iPad	1,030,180	+267,563	+35%
9.	YouTube	905,270	+266,798	+42%
10.	Adventure World	3,947,666	+246,973	+43,027%
11.	Static HTML… [Second Tab]	434,782	+217,121	+100%
12.	How Attractive Are You?	195,036	+187,779	+2,588%
13.	TopFace	663,427	+175,063	+36%
14.	MonCalendrier – Anniversaires	194,432	+139,139	+252%
15.	RewardVille	638,566	+120,534	+23%
16.	Static IFRAME Tab : ThumbsUp Icon	240,430	+116,496	+94%
17.	Bing	3,659,531	+113,794	+3%
18.	Love Quotes	119,272	+109,480	+1,118%
19.	Words With Friends	3,579,635	+107,107	+3%
20.	ICQ Feeds	948,498	+104,142	+12%

First, the apps that published to the stream to grow their numbers included Luck Daily!, which publishes a luck “score” to the stream, growing by 1.3 million DAU this week. How Attractive Are You? is an app that grew by 187,800 DAU and publishes a percentage of attractiveness to the stream. TopFace with 175,100 DAU publishes your ratings of friends’ photos to the stream and Love Quotes grew by 109,500 DAU in the United States and Philippines by inviting users to share love-related quotes to the stream and inviting their friends to the app.

Page tab apps included Static HTML: iframe tabs with 503,500 DAU, Static HTML… [Second Tab] with 217,100 DAU and Static IFRAME Tab : ThumbsUp Icon with 116,500 DAU. There were calendar apps, too, which basically ask users to invite their friends to the app so you can keep track of their birthdays. MyCalendar – Birthdays grew by 454,100 DAU, MeinKalender – Geburtstag with 424,000 DAU and MonCalendrier – Anniversaires with 139,100 DAU.

Finally there was a mixed bag of other apps. Samsung Mobile grew mostly in India and Indonesia by 579,400 DAU. Text Page is an app that grew by 535,500 DAU but is currently disabled. MyPad for iPad is an app that grew by 267,600 DAU and says it’s a way to use Facebook and Twitter on iPad. YouTube grew by 266,800 DAU and Bing by 113,800 DAU. Lastly, ICQ Feeds grew by 104,100 DAU and appears to be some sort of Connect app; it notes that the app could be used to connect Facebook to your ICQ feed.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

A good number of the Pages on our list of the fastest growing by Facebook Likes seem to have made the list this week as the result of Page consolidations. For example, several grew by a few million or hundreds of thousands of Likes in the span of one day. Most of the Pages revolved around movies, music, or other media-type Pages.

	Name	Likes	Daily Growth	Weekly Growth
1.	Manga	3,616,265	+1,248,535	+3,392,767
2.	Transformers	8,652,304	+21,626	+1,750,700
3.	Saving Private Ryan	1,308,781	+142	+1,306,606
4.	Back to the Future Trilogy	1,329,403	+1,539	+732,669
5.	The Godfather	5,611,292	+6,191	+612,465
6.	NatGeo	3,080,243	+71,990	+466,494
7.	The Miami HEAT	4,063,727	+4,504	+445,725
8.	Titanic	13,486,119	+57,296	+409,479
9.	Girl With The Dragon Tattoo	420,131	+314	+408,975
10.	facebook realesed the new Dislike Button™! Add it Now!! not a fake!	445,351	0	+333,025
11.	Music	27,848,019	+47,330	+326,669
12.	Facebook	52,727,244	+49,186	+313,866
13.	Angry Birds	7,492,940	+56,829	+308,560
14.	Harry Potter	34,680,412	+46,970	+307,580
15.	Banda Sinaloense MS	383,725	+1,801	+283,108
16.	The Smurfs	4,316,318	+40,000	+280,756
17.	Rihanna	45,205,913	+45,566	+273,532
18.	FOX Deportes	322,720	+251	+271,943
19.	Fidel Rueda Oficial	403,507	+1,645	+270,123
20.	Leo Messi	24,887,445	+41,047	+269,339

Manga, a Community Page revolving around the Japanese comic books, grew by 3.3 million this week to most of its 3.6 million; it appeared to be a Page consolidation. Similarly, Girl With The Dragon Tattoo grew by 409,000 Likes to 420,100 in a period of two days.

“Transformers” grew by 1.7 million, mostly in a few days, to 8.6 million and has been promoting the Blu ray version of the film. “Saving Private Ryan” grew 1.3 million, most of its Likes this week. The Back to the Future Trilogy grew by 732,700 Likes to 1.3 million in a span of a few days. “The Godfather” grew by 612,500 Likes to 5.6 million, mostly in one day, and has been promoting the new game in Beta from Kabam. Then there was the “Titanic” Page with 409,500 Likes to 13.5 million, “Harry Potter” with 307,600 Likes to 34.6 million and “The Smurfs” with 280,800 Likes to 4.2 million; this last Page has been actively promoting film-related products and Pages very actively.

TV-related Pages included NatGeo with 466,500 Likes to pass 3 million; the Page has actively promoted new shows and seen steady growth. Then there was FOX Deportes with 272,000 Likes, growing to 322,700 Likes, in what seemed to be a Page consolidation.

Music Pages included the Music Community Page with 326,700 Likes to reach 27.8 million. Then there were two Mexican musicians’ Pages, Banda Sinaloense MS with 283,100 Likes to reach 383,700 and Fidel Rueda Oficial with 270,100 likes to reach 403,500, that seemed due to Page consolidations. Finally, Rihanna’s Page reached 45.2 million with 273,500 additional Likes this week; she’s been promoting her appearances and products on the Page.

The rest of the Pages were a mixed bunch. The Miami HEAT’s Page grew by 445,700 Likes to pass 4 million, partly from consolidation. The  facebook realesed the new Dislike Button™! Add it Now!! not a fake! Page grew by 333,000 to 445,400 Likes. Facebook’s Page grew by 313,900 to 52.7 million. Angry Birds grew by 308,600 Likes to 7.4 million and soccer star Leo Messi’s Page has been recruiting visitors to Like it, resulting in growth of 269,300 Likes to 24.8 million.

Companies on our list of hires this week sought several engineers, as well as account managers, sales staff and marketing personnel.

Email mail (at) insidefacebook (dot) com, and we’ll get it into next week’s post. Also, please note that information about most new hires, below, comes directly from company updates from LinkedIn.

Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.

Here’s this week’s list of hires:

Vitrue

• John Ledbetter, Software Engineer – formerly a Software Engineer at Cisco Systems.
• Xinjiang Lu, Software Engineer – previously an R&D Scientist at Quality Vision International.

TBG Digital

• Agnieszka Langford, Display and Social Media Analyst – formerly worked as an Account Handling Intern at BEC.
• Alex Abowd, Client Services Manager – previously worked a similar job, Senior Account Manager, at Millward Brown.

Brighter Option

• Maria Sical, Web Analyst – formerly Web Analyst at ABC Television.
• Abi Tucker, Account Executive

Context Optional (part of Efficient Frontier)

• Jordan Baines, Inside Sales Associate – formerly a student.

Wildfire

• Greg Sanford, Sales Associate – formerly a student.
• Mona Hadidi, Sales Associate – formerly a student and Launch Ambassador at Bling Nation.

Efficient Frontier

• Sean Kelaghan, Associate Account Manager – formerly a Brand Strategist at The James Group.

BranchOut

• Matthew Feldman, Marketing Associate – formerly a Production Intern at Warner Chappell Music.

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook contests used everything from discounts to cars to photos this week in our featured campaigns. We spoke to the VP of Marketing for Bonobos, looked at Nitto Tires’ car design sweepstakes, Zazzle’s giveaway and visiteurope.com’s photo entry contest.

You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other featured campaigns by top-performing brands and businesses on Facebook.

Bonobos’ 50 for 50 Facebook Campaign

Goal: Page Growth, Product Purchase, Network Exposure, Brand Loyalty

Core Mechanic: A Facebook campaign that gives users a higher discount on Bonobos merchandise as more users Like the Page.

Method: Bonobos bills itself as a web-driven men’s apparel brand and e-tailer, that uses heavy Facebook integration. We spoke to the company’s VP of Marketing Richard Mumby, who told us that Facebook ads and its Page were responsible for 50% of the company’s new customers.

This particular campaign, like most of the company’s campaigns, was developed in-house and takes a concept we’ve seen primarily with charities — pegging monetary amounts to the number of Likes a Page receives — and changes it up for retail. Essentially this campaign will provide users with 50% off purchases up to $500 on October 3 from the Bonobos website if the Page reaches 50,000 Likes by September 30. The campaign started at 23% to represent the 23,000 Facebook Likes it had. Mumby said the Facebook ads originally paired with the campaign became irrelevant because the virality of the campaign was taking care of itself. Currently the Page stands at 46,100 Likes.

Bonobos views Facebook as a way to engage customers with the brand, taking customers on a journey using the language and products that are already familiar to them. Facebook helps Bonobos bring the brand to life, as the tone the company uses to engage customers is “the way guys talk,” and then make the transition from knowing the brand to becoming a customer.

“The language we use and the syntax, the style of talking and engagement, is very much guy-to-guy, and so Facebook works very well for us,” he told us. “What we understand is that the more people that become a part of our Facebook community, the easier it will be for us to grow our business.”

Impact: The 50 for 50 campaign began on Sept. 12 and runs until Sept. 30 and already the campaign has already grown the Page to over 46,000 Likes. PageData highlights that in the days after the campaign launched the Page’s growth grew steeply.

How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of hundreds of Featured Campaigns by top-performing brands and businesses on Facebook.

Most of the list of applications growing by monthly active users this week consisted of photo and Page tab apps. Other than that, there was a dating app, quiz app and Phrases (new), still not available in the United States. The titles on our list gained the most MAU of any apps on the platform, growing from between 547,200 and 12.5 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	The Sims Social	48,524,129	+12,504,160	+35%
2.	TopFace	5,770,336	+3,204,046	+125%
3.	Static HTML: iframe tabs	53,466,161	+2,808,801	+6%
4.	Welcome Tab	13,165,111	+1,950,142	+17%
5.	Static Iframe Tab	12,537,029	+1,568,973	+14%
6.	Zuma Blitz	5,765,854	+1,532,067	+36%
7.	60photos	10,709,559	+1,335,832	+14%
8.	iwipa: HTML + iframe + FBML	17,542,212	+1,073,374	+7%
9.	Social Empires	6,022,048	+949,895	+19%
10.	Phrases (new)	2,564,661	+815,048	+47%
11.	Static HTML… [Third Tab]	2,232,349	+808,830	+57%
12.	Friends Photos	4,387,983	+787,715	+22%
13.	21 questions	31,229,948	+746,531	+2%
14.	Pioneer Trail	22,503,818	+718,699	+3%
15.	FarmVille	36,420,878	+658,589	+2%
16.	Are YOU Interested?	16,791,208	+627,727	+4%
17.	Mystery Manor	3,581,209	+588,788	+20%
18.	Magic Land	3,672,425	+585,785	+19%
19.	Diamond Dash	12,057,202	+552,615	+5%
20.	Adventure World	924,401	+547,169	+33,002%

TopFace grew by 3.2 million MAU this week, asking users to rate photos of their friends, then publishing the ratings to their Walls. 60photos with 1.3 million MAU seemed to operate similarly and Friends Photos with 787,700 MAU did as well.

Page tab apps were popular this week on our list. Static HTML: iframe tabs grew by 2.8 million MAU, Welcome Tab by 1.9 million MAU, Static Iframe Tab by 1.5 million MAU, iwipa: HTML + iframe + FBML by just over 1 million MAU and Static HTML… [Third Tab] by 808,800 MAU.

Then there was Phrases (new) with 815,100 MAU, quiz app 21 questions with 746,500 MAU which publishes answers to quiz apps to the stream and dating app Are YOU Interested? with 627,700 MAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Facebook IPO in Late 2012? – The Financial Times reported this week that Facebook’s IPO is set for the end of next year, with a valuation of what would be at least $66 billion. But The New York Times said Facebook was on track to go public in the first half of next year. Facebook itself hasn’t made any official statements about

FTC Proposes New Privacy Regs – The Federal Trade Commission proposed rules this week that may affect how children under 13 use the Internet. Mobile web apps are now included in the rules, for example, and so may require parental consent for use.

Update on Case Sensitivity of Passwords – ZDnet wrote a piece this week in which Emil Protalinski found that Facebook passwords are not entirely case sensitive. Facebook responded noting that the site accepts three forms of your password: the original, the original with the first letter capitalized (to accommodate mobile devices) and the original password with cases reversed (to accommodate a caps lock being on).

Facebook’s FBAR – Facebook’s Engineering Team wrote a note this week detailing FBAR, or Facebook Automatic Remediation. These are scripts that detect errors or breakage in servers, automatically removing them from the system, determining the problem, alerting a technician to replace the drive, testing it and re-adding to Facebook’s infrastructure. It now manages more than 50% of Facebook’s infrastructure and is doing the work of about 200 system admins. [Image Via Facebook]

Skype, Facebook Integration 5.4 – Skype released its Mac updates recently that includes a Facebook integration that allows you to IM and connect with friends without leaving Facebook, also allowing you to read/update the feed, comment Like and more.

Custom URLs Available to Anyone – Facebook no longer requires users or Pages to need 25 friends to acquire a custom URL.

Fake Facebook Name Not a Felony – Forbes reported this week that, despite an initial concern that a fake Facebook name could be considered a felony under the Computer Fraud and Abuse Act, an amendment added eliminated this possibility.

App Allows Cross-Platform Posting – If This Then that allows users to cross-post to dozens of programs for content management purposes, such as instant messaging to your blog.

Turkish video applications, raunchy dating apps, a friend quiz in Chinese, birthday reminders, Amazon sweepstakes, invite friend tabs and custom tab apps were on our list of apps that emerged by monthly active users this week.

The apps on our list grew from between 84,800 and 324,400 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. We define “emerging” applications as those that ended with between 100,000 and 1 million MAU in the past week.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	Genç Video	506,959	+324,416	+178%
2.	Fbp	862,035	+132,030	+18%
3.	! Make Luv 2 me !	901,530	+126,143	+16%
4.	Veoh Videos	439,814	+125,304	+40%
5.	21個問題	568,289	+121,775	+27%
6.	Sayfalar için Arkadaş Davet Butonu	885,205	+113,335	+15%
7.	Angry Birds	277,132	+113,118	+69%
8.	Birthday Reminder	379,459	+108,107	+40%
9.	Amazon Sweepstakes	530,605	+105,003	+25%
10.	VideoPro	645,076	+104,933	+19%
11.	Edgeworld	887,982	+104,046	+13%
12.	Invite Your Friends Button for Pages	483,362	+101,669	+27%
13.	Static Tab – Welcome Tab for Pages	290,407	+101,295	+54%
14.	FantaBook	584,802	+96,957	+20%
15.	熱血海盜王	689,060	+95,369	+16%
16.	Fluffy Birds Flash	870,343	+95,140	+12%
17.	Adventure Slots	565,274	+92,616	+20%
18.	Angry Birds Chrome	734,319	+88,732	+14%
19.	Smeet	938,173	+86,244	+10%
20.	Hike FREE Tab Builder for Pages: New Static FBML	715,425	+84,764	+13%

Turkish video apps on our list this week included Genç Video, topping our list with 324,400 MAU while another, VideoPro, grew by 105,000 MAU. Another video app, Veoh Videos, grew by 125,300 MAU. These apps allow users to view, share, Like and comment upon videos on the app, and sometimes auto-post videos to a user’s Wall as well. Dating apps Fbp with 132,000 MAU and the raunchier ! Make Luv 2 me ! with 126,100 MAU were on the list, too.

In the middle of the list were apps that did a variety of things. 21個問題 with 121,800 MAU is an app that asks users questions of their friends then posts the answers to the Wall. Birthday Reminder grew by 108,100 MAU and promises to automatically post to friends’ walls for birthdays with a customizable message. Amazon Sweepstakes grew by 105,000 MAU.

An app that replaces the older function on Facebook Pages to invite your friends made an appearance on the list, too. The Turkish version, Sayfalar için Arkadaş Davet Butonu, grew by 113,300 MAU and the English version, Invite Your Friends Button for Pages, by 101,700 MAU. Then a pair of tab apps, Static Tab – Welcome Tab for Pages with 101,300 MAU and Hike FREE Tab Builder for Pages: New Static FBML with 84,800 MAU, made the list, too.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Facebook added openings for several mobile-related jobs, a few counsel or attorney positions, an engineering spot in Tokyo, data center jobs, recruiting positions, as well as sales and account management openings this week. This is all according to the company’s Careers Page and its LinkedIn feed.

It is notably looking for a mobile apps analyst, which could be for covering the company’s own mobile apps, or could have something to do with an upcoming mobile app platform launch.

Posts added this week on Facebook’s Careers Page:

• Mobile Apps Analyst
• International Counsel (Dublin)
• Product Counsel
• Head of BI Engineering
• Strategist, Market Solutions – Mobile (New York)
• Software Engineer (Tokyo)
• Developer Tools Designer
• Data Center Site Coordinator (NC)
• Manager, Site Services
• Developer Tools Designer
• DSO Account Manager (Melbourne)
• International Account Manager (London)
• Client Partner (Palo Alto)
• Client Partner, Media (Austin)
• Client Partner, Media (Menlo Park)
• Account Manager, Online Sales Operations (Singapore)
• Acquisition Marketing Associate (Palo Alto)
• Online Marketing Associate – SMB (Palo Alto)
• Analyst, Pricing and Yield (New York)
• People Analytics Manager
• University Recruiter, Creative (Product Design, User Experience)
• University Recruiting and Sourcing Specialist – Dublin
• University Recruiting and Sourcing Specialist – Contract (Dublin)

Jobs posted by Facebook on LinkedIn:

• Client Partner, Toronto
• Global Head of Sales Training (New York or Palo Alto)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

From the looks of its Careers Page and posts LinkedIn it would appear that Facebook hired a few engineering interns, communications staff, client partners, sales and marketing staff this week.

New hires per LinkedIn and Other Sources:

• Nasser Alsherif, Analyst – formerly a research assistant at American University in Cairo, Egypt.
• Wim Leers, Software Engineer Intern, Site Speed Team – formerly a volunteer at TEDxFlanders, webmaster at TTK Herckenrode VZW.
• Jan Kassens, Software Engineer Intern – formerly a student.
• Jenn Bouchard, Corporate Communications – formerly the manager of programs at the National Association of State Boards of Accountancy.
• Vanessa Bakewell, Client Partner (Retail) – formerly an Industry Manager at Google.
• Jordan MacDonald, Recruiting Coordinator – formerly a publicity and promotions intern at Allied Integrated Marketing.
• Michael Kirkland, Communications Manager – formerly Director at Cutline Communications.

Prior listings now removed from the Facebook Careers Page:

• Analyst, Pricing and Yield (New York)
• Manager, Human Resources (Hyderabad)
• University Programs Lead
• Director of Policy (Central and Eastern Europe)
• Manager, Public Policy (Washington, D.C.)
• Operations Asset Analyst
• Client Partner (Melbourne)
• Client Partner (Sydney)
• Client Partner, National Sales (Austin)
• Client Partner, National Sales (Palo Alto)
• Manager, National Sales (Palo Alto)
• Sales Manager, EMEA Global Marketing Solutions (Dublin)
• Client Partner – French (Dublin)
• Client Partner – Italian (Dublin)
• Manager, Online Sales Operations (Dublin)
• Commerce Manager (Palo Alto)
• User Operations Manager, Global Outsourcing
• Head of Retail/QSR, Global Vertical Marketing
• Head of Telco, Global Vertical Marketing
• Product Marketing Manager, Brand Advertising
• Strategist, Market Solutions – Auto (Chicago)
• Strategist, Market Solutions (Autos) (Detroit)
• Strategist, Market Solutions (Retail) (Chicago)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Horoscopes, as well as Spotify, a few dating applications, Page tabs, video apps, photos, Bing and Yahoo were on our list of growing apps by daily active users this week. The titles on our list below grew from between 94,900 and 4.4 million DAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

	Name	DAU	Gain	Gain,%
1.	Daily Horoscope	8,120,362	+4,479,632	+123%
2.	The Sims Social	10,675,264	+2,863,686	+37%
3.	Spotify	2,284,692	+1,059,346	+86%
4.	Onedate	643,417	+520,847	+425%
5.	الأبراج اليومية	1,265,852	+512,024	+68%
6.	Zuma Blitz	1,126,642	+477,563	+74%
7.	TopFace	488,364	+342,674	+235%
8.	Niik	365,114	+232,249	+175%
9.	Welcome Tab	675,302	+176,769	+35%
10.	werevertumorro	153,678	+145,293	+1,733%
11.	Social Empires	730,286	+138,006	+23%
12.	Divx Video	135,039	+134,516	+25,720%
13.	Ninja Saga	1,091,485	+127,774	+13%
14.	picplz	157,605	+119,039	+309%
15.	Tetris Battle	1,425,941	+118,946	+9%
16.	Bing	3,545,737	+115,976	+3%
17.	The Pokerist club — Texas Poker	257,549	+114,349	+80%
18.	Static Iframe Tab	598,040	+99,626	+20%
19.	Yahoo!	11,885,623	+96,049	+0.81%
20.	My Tab	383,243	+94,898	+33%

Daily Horoscope grew by 4.4 million DAU in the United States, Mexico and Italy while the Arabic version, الأبراج اليومية, grew by 512,000 DAU this week. These apps usually grow by asking users to invite their friends, as well as posting to the feed regularly. Then the music service Spotify grew by 2.2 million DAU this week mostly in the US and the United Kingdom.

Dating apps also made our list this week, although not the typically popular ones. Onedate grew in Italy and France by 520,900 DAU, TopFace grew by 342,700 DAU and Niik by 232,300 MAU in the US. these apps seemed to use photos to leverage peoples’ interest in each other. Page tab apps on our list this week included Welcome Tab with 176,800 DAU, Static Iframe Tab with 99,600 DAU and My Tab with 94,900 DAU.

Video apps on our list this week included werevertumorro, which grew almost entirely in Mexico by 145,300 DAU, and is basically a video network. Then Divx Video grew by 134,500 DAU and is a Turkish video app. Picplz is an app that helps users share photos via Connect and grew by 119,000 DAU. Then Bing grew by 116,000 DAU and Yahoo grew by 96,000 DAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.