Ninety-five percent of the social conversation around TV is taking place on Twitter, Twitter has said.
But Facebook shot off another volley in the battle to own social TV at Mediabistro’s Lost Remote Show in Los Angeles on Friday. Said Kelly Davies Michelena, Strategic Partner Development of Broadcast for Facebook, in her opening remarks: “We have 5 times the social conversation around television than any other platform—combined.”
As Facebook makes an ever greater push to win the second screen, TV stations are increasingly leveraging its massive audience and actionable analytics to drive viewership and make smart programming decisions. In my position as the social media strategist for San Diego’s ABC 10News, the ABC affiliate owned by The E.W. Scripps Company, I’m always looking for ways to drive audience to our on-air and digital products, enhance storytelling and amplify our reach via Facebook.
Here are some of the best practices we’ve developed.