DataPoint: Spotify app shows strong user growth and higher engagement

Spotify

Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week.

Back in 2011, the music streaming service angered many users (and potential users) when it made Facebook Connect its only means of signing up for the platform. The company had to defend itself from the onslaught of complaints, and eventually backtracked on the policy about a year later. While the company had hoped its integration with Facebook would help boost its user base, the app’s recent growth shows that you don’t need to make Facebook the only option in order to be successful on the platform.

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DataPoint: The top Facebook developers

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King leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users (DAUs), giving it over 23 percent of the market in March of 2014. Microsoft had about 26.6 million DAUs in the same time frame with nearly seven percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million DAUs) and Supercell (11.3 million DAUs).

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DataPoint: Farmville 2 lost 4M DAUs in the past year

DataPoints

Poor Zynga. The once-darling of the social gaming world has been losing users for some time now, while its competitor, King, is on the upswing.

In March of 2013, Zynga’s biggest game was Farmville 2. It had over eight million daily active users (DAUs) at the time, and had 2.73 percent of the Facebook app market, according to AppData. At the same time, King’s biggest game Candy Crush Saga had about 21.5 million DAUs and 7.27 percent of the market.

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DataPoint: Clash of Clans tops Candy Crush in revenue on iOS

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Ever since March of 2013, King’s Candy Crush Saga enjoyed a consistent spot as the top-grossing app on iOS. However, the game’s reign seems to have ended. Supercell’s Clash of Clans has been the top-grossing app on iOS since February. In the past week, Clash of Clans — which has an estimated Facebook monthly active userbase of 7 million — has raked in more than$7 million in revenue, according to AppData. Candy Crush earned about $6.1 million in the same time period.

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DataPoint: A fake YouTube app has 53 million MAUs… and growing

YouTube

When it comes to the top developers on Facebook, there are a handful that are consistently topping AppData’s developer leaderboard: King, Zynga, Microsoft and YouTube. Here are today’s top developers, according to monthly active users (MAUs).

At first glance, nothing on this list seems unreasonable. King has been dominating the Facebook app market for a while now. Zynga, Microsoft and YouTube have consistently ranked as top developers for the past month. However, the developer that calls itself YouTube is not YouTube at all, and Google seems to have finally caught on.

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DataPoint: What can Zynga learn from NaturalMotion?

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Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. NaturalMotion, the U.K.-based mobile gaming company, is best known for its mobile games “CSR Racing” and “Clumsy Ninja.”

Zynga has been seeing major loses on the Facebook platform, so the acquisition could help the company in the mobile space. According to AppData, the number of monthly active users (MAUs) for Zynga’s games on Facebook has declined over 68 percent this year alone. Daily active users (DAUs) have declined almost 67 percent in the same time period.

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DataPoint: King surpasses 300 million Facebook MAUs

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King Digital broke 300 million month active users (MAUs) on Facebook this week, according to AppData. That puts the newly-public company at over three times the MAUs of Zynga on the same platform. So far, King’s debut on the New York Stock Exchange has been rocky: At the time of this writing, shares were trading at $19.57, about 13 percent lower than the offering price.

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DataPoint: FunPlus seeks to be a major player in social games

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This week brought news that the social gaming company DianDian Interactive, otherwise known as FunPlus, raised $74 million in a Series B round. It’s the largest funding round for a social gaming company in nearly a decade.

FunPlus board member Richard Lim told The Wall Street Journal that the company did not want to do an IPO, choosing instead to remain private. The funds will be used to launch more games, and to expand its offices in Beijing, San Francisco and Vancouver. Although the company is based in China, most of its revenue comes from players in North America and Europe.

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DataPoint: Is Social Point the next big game developer?

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The social gaming space is dominated by King and Zynga. As we recently discussed, King’s games alone take up a quarter of the Facebook app market. However, the Barcelona-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.

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DataPoint: King takes 25 percent of Facebook app market

DataPoints

AppData announced recently that, according to its figures, King looks like it’s here to stay on Facebook. Although we called into question the sustainability of the developer and its most popular game, the data indicates that King is not a one-hit wonder.

According to the announcement, the company now has the top three Facebook apps ranked by Monthly Active Users (MAUs): “King has been the most successful developer to leverage the Facebook app ecosystem to build its business across all platforms.”

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