May proved a slow month for the social game industry, based on our lists for the Top 25 games of June 2012. Both lists saw notable traffic declines, few gains and no new game debuts.
We start with the list of top 25 games by daily active users, which is the best way to evaluate a title’s core audience. Only four games showed gains over last month, the largest belonging to recently-launched Zynga Bingo with 1.8 million DAU. King.com’s Candy Crush Saga continued to climb the charts, gaining 1.4 million DAU (100,000 more than it gained last month). Disney Playdom’s Marvel: Avengers Alliance shows also strong traffic a month after The Avengers hit theaters, gaining 920,000 DAU. Nordeus’s Top Eleven – Be a Football Manager is still making gradual gains, up by 100,000 DAU.
As was the case last month, the two biggest losses belong to Zynga’s CityVille and Hidden Chronicles. CityVille dropped by another 1.4 million DAU, while Hidden Chronicles lost 1.1 million DAU.
Now it’s time to look at monthly active users, which measures a title’s overall reach on Facebook. Zynga’s CityVille lost 6.2 million MAU and its declining traffic caused it to drop to the No. 2 spot on the list. The top spot is now held by Texas HoldEm Poker, which lost 1.7 million MAU. After CityVille, the largest loss belonged to Hidden Chronicles, which dropped 4.3 million MAU.
Only three games on this list saw gains over the past month. The largest increase was with King.com’s Candy Crush Saga, up by 5.2 million MAU. Disney Playdom’s Marvel: Avengers Alliance grew by 3.5 million MAU. Finally, Geewa’s Pool Live Tour was up by 600,000 MAU.
All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for the beginning of June’s Top 25 gainers and losers, when we look at the continued performance of games that appeared on the top 25 DAU list.
This article was originally posted on our sister site, Inside Social Games.