You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?
Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”
Let’s lay it out: deleting your Facebook page is foolish.
Tailoring your News Feed to your interests and likes has been a core concept of Facebook since its early beginnings. But have you noticed that now, when Facebook recommends a store, brand, film, etc., it also lets you know which of your friends like it, too? When that happens, do you scratch your head and say to yourself, “Well, how do they know what my friends like?”
For many of Facebook’s estimated 1.3 billion active users, the social media platform has become an extension of their lives. Nearly every event is shared out with friends near and far. But what happens after that life has come to an end? Facebook has cornered the market on death too.
In yet another indication of how social media continues to take over our lives, over the last few years Facebook has become a place where users can process death. We come here to grieve for those we’ve lost, connect with family to celebrate and toast the lives of loved ones and even join the larger online community in remembering those who have passed on.
In the latest sign that the movie “Idiocracy” was a work of prophetic genius, the big-brains behind Facebook are testing out new [Satire] tags, so that unsuspecting ideologues the world over will stop sharing fake news articles as the real thing. Because we’re all too stupid to know the difference and because we obviously care less that Facebook is sucking out our brains.
Currently in a very limited testing stage, the tags appear only in the “Related Articles” section and only after a user has clicked on a satire article. When the user comes back to the page, the tag prefaces the titles of a similar nature. So it’s subtle in a “here’s some hindsight for you, dummy” kind of way.
The Facebook marketing free ride is over (in case you haven’t heard), and brands are scrambling to find a free way to interact with potential clients. So what is the new currency for Facebook likes?
When thinking of an insurance company, a college or a temp agency, most people don’t look to be inspired. And yet, on Facebook, that is what many companies are doing to reach their customers and continue to thrive as the social media giant continues to evolve.
Does it work? Will it continue to? Yes and not for long.
In the current era of data mining, account hacking and identity theft, cyber-security has never been more important. And an area that many people leave insanely unprotected is social media, Facebook in particular. Crooks have begun using social media in a variety of ways, from pulling our personal information for identity theft, to paying attention to when you go on vacation in order to rob you while you’re away. And employers (even though they’re not supposed t0) ARE checking your profiles, people.
Fortunately, there are several simple steps that can be taken to lock down your Facebook account and slam the digital door in the face of would-be thieves and other prying eyes.