Facebook marketing is a vital part of any social advertising strategy, and is critical to building a valuable fan base. The deluge of information on best practices, tips and trends can be overwhelming – but equally as important are the actions that need to be avoided. When it comes to social advertising campaigns, a few minor adjustments can often have a major impact on your Facebook advertising success!
The following are four items to watch out for when you are setting-up and running your Facebook campaigns. Use them to optimize campaigns not only toward immediate results, but more importantly for long-term engagement and lifetime return on investment goals. And with proper optimization, ensure the performance you drive is directly attributable to those campaigns.