Infographic: Facebook had 53 percent of all social logins in Q1

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Gigya, a Facebook Preferred Marketing Developer, recently showed just how powerful Facebook is in terms of social logins. In Q1 2014, 53 percent of all social logins happened through Facebook.

Facebook also remained the dominant mobile login conductor, with 62 percent, and is the overwhelming choice for those connecting with ecommerce sites, at 77 percent.

Gigya’s Victor White examined the Q1 social login ecosystem in a blog post:

In Q4 2013, Gigya saw Facebook make strides in the war for identity, as it regained a sizable share of logins in a number of industry verticals and regions. In Q1 2014, this trend continued with the world’s largest social network seizing more than 51% of social logins in North America for the first time in three previous quarters. In Q1 we also saw Yahoo continue losing its share of logins in almost every single vertical and region, a trend that mirrors the company’s recent move to eliminate Facebook and Google/Google+ logins from Yahoo properties.

Gigya’s infographic, showing all social login stats for Q1, is below.

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Earth Day: Where are the most popular U.S. National Parks on Facebook?

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In light of Earth Day, Facebook recently put out a list of the most checked-in U.S. National Parks, with Arizona’s Grand Canyon leading the list.

Of all the people who checked into a U.S. National Park on Facebook in 2013, 9 percent visited more than one National Park in that year. Interestingly, 12 percent of those who checked into a National Park on Facebook last year weren’t from the U.S. The top countries of international visitors to U.S. National Parks (according to Facebook check-in data): the U.K., Germany, Canada, Australia and France.

Among U.S. residents who checked into a National Park on Facebook, Washington D.C. was the most popular city of origin, followed by Los Angeles, Las Vegas, San Diego and Denver.

Read below to find out the most checked-in U.S. National Parks on Facebook.

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Adobe Q1 report: clickthrough rate up, cost per click down

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Adobe, a Facebook Strategic Preferred Marketing Developer, released Monday night its Q1 2014 Social Intelligence Report, showing that Facebook’s ad performance has kept chugging along — especially on Fridays.

Among Adobe’s clients, cost-per-click (CPC) is down 2 percent year-over-year and 11 percent quarter-over-quarter, while clickthrough rate (CTR) rose 160 percent YoY and 20 percent QoQ. Facebook ad clicks overall were increased by 70 percent YoY and 48 percent QoQ. Impressions are up 40 percent YoY and 41 percent QoQ.

Joe Martin, a Senior Analyst for Adobe Digital Index, talked with Inside Facebook about Facebook’s ads performance in the first quarter of the year:

A lot of the Facebook changes are around making sure people see the content they want to see. Even though that’s making brands possibly pay for more impressions than they were before, it’s keeping News Feeds clean of excessive brand posts. If I like 100 brands, and I saw every post, that’s all I’d ever see on my News Feed. So Facebook is really rewarding people for original content, media-rich content and people are responding with some higher engagement rates.

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‘Related’ posts on News Feed now shown vertically

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Facebook has made a slight change to the way related posts are shown, after a user clicks on a link in News Feed.

Previously, when someone clicked on a link in News Feed, Facebook would show a few stories related to the topic. This used to be done horizontally, but now it appears that Facebook is testing this vertically, taking up more room in the News Feed.

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3Q Digital Q1 report: 45 percent increase in mobile ad spend on Facebook

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Facebook will announce its Q1 2014 financial report on Wednesday, but reports are pouring in from analysts and Facebook Preferred Marketing Developers.

3Q Digital, a digital advertising agency, shared with Inside Facebook samples of its clients’ performance on Facebook for the previous quarter. They found that mobile is still going very strongly for Facebook in Q1, as the company has seen a 45 percent quarter-over-quarter increase in spending on mobile.

Dayna Moon, 3Q’s Senior Director of Social Advertising, commented on Facebook’s Q1 advertising performance:

It’s safe to say we’ve moved beyond the “Year of Mobile” to the “Decade of Mobile” and can continue to place bets on the next targeting craze. I’m rolling my dice on the geo side, as Facebook announced an optional rollout of the “nearby friends” feature early this week. Marketers are likely to see this feature “pop-up” sooner rather than later.

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Report: Facebook to announce mobile ad network at F8

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Advertisers are increasingly falling in love with Facebook’s mobile ad offerings, but a more powerful solution may be on the way.

According to re/code, Facebook will reportedly announce next week at F8 a mobile ad network that would allow advertisers to utilize Facebook data for targeting outside of Facebook. The company started testing this on a small scale in January and a few executives from Facebook Preferred Marketing Developers have said that an external ad network is the logical next step.

Facebook declined to comment, which is standard procedure for rumors.

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Easter: What are the top 15 candy brands on Facebook?

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As Easter approaches, many kids (and adults) will wake up Sunday morning to baskets waiting to be filled with Easter eggs and chocolate.

So we took a look into PageData’s numbers to find out what candies are most-liked by Facebook users. While Hershey’s, Snickers, Reese’s and M&M’s were near the top of the list, the candy page with the most likes on Facebook doesn’t have any chocolate.

Find out what it is below.

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Can Facebook, Instagram posts predict buying behavior?

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There’s an interesting way marketers are reaching out to customers through Facebook, Twitter and Instagram. When users post that they’re pregnant, or recently engaged — or another significant life event — that’s data marketers can use to predict buying behavior.

Viralheat, a social marketing management firm, says that many clients are seeing success by tracking this type of conversation. For instance, a variety of retailers could target ads toward a user (or join the discussion) who posts a picture of a ring on Instagram with the hashtag #Engaged or makes a public post about an engagement.

Viralheat spoke with Inside Facebook about how brands can use more information that users freely post in order to turn fans into influencers.

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Facebook shows actual rating on place-based pages

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Facebook appears to be doing what it can to spark reviews from users. Earlier, Facebook tested a script on the review field that would lead a person to write a longer, more descriptive review.

Now, as Inside Facebook reader Matteo Gamba noticed, some place-based pages are seeing the actual rating next to the star symbols on a page’s timeline.

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Facebook launches Nearby Friends feature for mobile

 

Wondering which of your Facebook friends are in the neighborhood? Facebook now gives you that answer. Soon, Android and iOS users will be able to opt-in to a location service called Nearby Friends.

Facebook stressed in the blog post announcement that this is opt-in (compared to many other services Facebook launches, which are opt-out). Facebook has done something similar in the past, where users are notified when a friend checks in somewhere nearby, but now you’ll be able to see who is around without them checking in.

Users who do this will be able to choose who can see their location.

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