Black Friday: Walmart, Target are top retail pages on Facebook


Walmart and Target aren’t just among the most popular Black Friday retail destinations, they’re the most popular retail pages on Facebook. According to Facebook Marketing Partner Socialbakers, 34.8 million people worldwide like the page for Walmart. Target also has 23.5 million Facebook fans.

But what other pages are vying for News Feed space on Black Friday? Below is a list of the top 50 retail Facebook pages in the U.S., based on fan count.

Socialbakers is also tracking the social hashtag activity around Black Friday in cities such as San Francisco, Los Angeles and New York. Find out the biggest trends in your area by clicking here.


What are Facebook users thankful for?


As people all over the United States prepare to break bread and give thanks today, Facebook’s Data Science team wondered: What are people thankful for?

The usual answers — friends, family, health — top the list, but employment, children and shelter also made the top ten list.

Facebook’s Data Science team discussed the study:

We started by collecting a set of anonymized English status updates that contained “grateful” or “thankful,” as well as the word “day” preceded or followed by a number. These status updates were then aggregated and processed by a text-clustering algorithm so we could identify what people were grateful for.

One of the first things we discovered is that the people who participated in this challenge were overwhelmingly women: 90% of people who participated identified as female on their profile. There are a number of explanations for why this might be: women may be more likely to participate in challenges such as this; women may be more likely to nominate other women than men; women may be more willing to share what they are grateful for on Facebook; etc. To be clear, we think it is unlikely that women are actually more grateful than men.


Adoption of Facebook’s Atlas growing quicker than Google’s DoubleClick


Not long after Facebook re-launched its robust advertising measurement platform Atlas, adoption has boomed. According to Datanyze, more websites added Atlas technology than Google’s DoubleClick in both October and November.

In October, 34,589 websites added Atlas as their ad server, compared to 33,873 for DoubleClick. So far this month, more than 27,000 websites have added Atlas (though it has also been dropped by more than 13,300 sites), compared to roughly 13,000 who added DoubleClick. Datanyze tracks roughly 25 million websites.

Currently, Atlas has 15.6 percent of the Alexa top 1 million websites, but DoubleClick is still king at 67.5 percent.


Facebook puts more emphasis on local page review scores

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Facebook, in recent months, has been building up its local page review interface. Now, review scores are highlighted in bright blue in more places and people can click through and sort reviews based on star rating, most helpful and most recent.

According to Inside Facebook reader Matteo Gamba, there are now four CTA for users to place a review or see reviews.


Facebook platform news: Glow joins Deloitte U.K. Technology Fast 50


Glow, a Facebook Marketing Partner, was recently honored by Deloitte, making it into the company’s U.K. Technology Fast 50, showcasing the region’s fastest-growing tech companies. Glow was No. 19 on the list, with a growth of 1,193 percent.

Glow Co-Founder and CEO Damian Routley commented on the nomination:

Glow works at the nexus of mobile, digital and social. This is a very exciting and rapidly growing space. Glow has opened operations in Germany, Singapore and New York in the last year. It is very humbling to be found in such a distinguished list of high growth, high profile and innovative companies.


How will Facebook ad costs fluctuate this holiday season?


We’re entering the thick of the holiday season for advertisers, as brands gear up for Black Friday and Cyber Monday. Ampush, a Facebook Marketing Partner, examined the trends of Facebook advertising in Q4 in its Holiday Pricing Strategy Guide.

According to Ampush, the time to find value in Facebook advertising is past, as now CPM roughly doubles from the yearly average. However, there’s high risk/high reward, as CTR is the highest at this time.

Ampush Co-Founder and Chief Marketing Officer Chris Amos talked with Inside Facebook about what will work best for advertisers this holiday season:

Sequencing ads — this is the first year we’re seeing lots of e-commerce retailers leveraging this tactic. It’s only been the past year that this has really caught on,  and we’re seeing great results, especially when video is used and advertisers starting campaigns early.

Amos also recommended multi-product ads, videos ads and right sidebar ads as being key to this holiday season.


Facebook: Video posting on the rise for SMB pages

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Video has become a growing part of Facebook’s ad strategy, and it seems like small businesses have taken note.

The social network recently released some statistics to show how prevalent video is among small business pages. In September alone, more than 800,000 small to medium sized businesses posted more than 3 million videos directly to Facebook.

Interestingly enough, 84 percent of those uploads were outside of the U.S.


Infographic: A look at Snapchat vs. Facebook


Facebook famously tried (and failed) to acquire Snapchat, and the time-bomb messaging app has built a loyal following of younger users. However, Snapchat (like Facebook) has not been without its share of controversy and privacy concerns.

Lisa Hallgren, Managing Director, DPFOC Canada & USA, put together an interesting infographic comparing the two companies. There are some interesting similarities between them.


Facebook adds structured status update feature to pages

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Now your business on Facebook can talk about how the office is eating tacos or feeling hopeful. Facebook introduced the structured status update feature to pages today, as many pages have the ability to share a more descriptive update.


Facebook platform news: Adobe, Nanigans


Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.


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