Gallop Labs, a social marketing and analytics firm, announced that it has hired former Facebook Client Partner Andrew Peebles as the company’s Director of Sales. Gallop Labs is a part of BNOTIONS, a Facebook Preferred Marketing Developer.
Peebles will help Gallop Labs manage its sales strategy and brand presence throughout North America. He will work with clients to identify high-value mobile users and achieve business goals through Facebook engagement on Gallop Labs’ mobile media buying ad platform.
Peebles joined Facebook in 2009 and was primarily responsible for growing the social network’s Canadian business presence.
Facebook on Monday introduced a new design for Facebook pages, making things such as key performance indicators more easily visible for managers, and location info easier to find for fans.
However, this move also signals that Facebook is moving away from tabs — which have been a popular tool for many Facebook marketers to draw attention to contests as well as get users to visit other entities such as an Instagram feed or website. Page admins can still draw users to the company website, a contest, or anything else, but it’s becoming clear that this will have to be done through News Feed posts and not direct visits to a page’s timeline.
When many page admins and marketers saw the new design, they wondered, “Where did the tabs go?”
Facebook Strategic Preferred Marketing Developers Kenshoo, SHIFT and Nanigans announced at South By Southwest that they will integrate their technology with the Oracle Social Cloud. The news comes as part of Oracle’s new API-based paid social media solution.
SHIFT CEO James Borow commented on what this means for both his company and Oracle:
We are proud to work with Oracle for the launch of its new paid media solution. We believe paid media is the most important element in any marketing strategy, as it enables marketers to reach customers with a tailored and targeted message. This integration will provide Oracle customers the ability to execute large-scale advertising campaigns across social platforms efficiently and effectively. We look forward to working with current and future Oracle customers to help maximize their brand marketing ROI.
Not long after Facebook announced a redesign of News Feed, the company is letting marketers and page admins know that there will be a new timeline design for Facebook pages.
This will not roll out immediately, though some page admins might have this new design today. Facebook noted that this will roll out throughout the course of the week.
The right-side column of the timeline will show all the page’s posts. All posts will appear consistently, in one line, as it does on a person’s timeline and on News Feed. The left-side column will hold information about the page or business, including a map, hours of operation, phone number, website URL, photos and videos. Key indicators, such as ads running, likes, post reach and unread notifications will be in a bar off to the right of the posts.
What does this mean for marketers?
At South by Southwest in Austin, Parse CEO Ilya Sukhar announced that Facebook will hold another F8 conference — April 30 in San Francisco. This is the first F8 since 2011, where Facebook CEO Mark Zuckerberg launched Timeline.
The conference will be held at the San Francisco Design Concourse.
Sukhar offered more details in a blog post:
This year, we’re going back to our roots with a developer-focused conference. We will open with a morning keynote, followed by four technical tracks. These tracks will cover everything you need to know about building on the Facebook and Parse platforms, including getting started guides, technical best practices, infrastructure strategies, engineering deep dives, and advertising tips for making your app or game highly successful. We’ll also have special sessions dedicated to exploring how developers can take advantage of open source technologies.
Facebook and Parse engineers and product team members will be available during the conference to provide one-on-one help and advice, and you’ll also have the opportunity to learn from each other throughout the day. We’ll close out the day with a celebration for attendees to unwind with drinks and entertainment.
As more and more people talk about current events on Facebook, developers within the media industry are looking for some way to join the conversation. So to offer companies a solution into the data behind trending topics on the social network, Facebook announced Friday the launch of Public Content Solutions.
Public Content Solutions (PCS) offers support and resources to partners using Facebook’s Public Feed API and Keyword Insights API. Partners who take part in PCS will receive a badge to display, as well as support from the PCS team and access to Facebook’s Media Partnerships team. Initial partners in the PCS program include Arktan, telescope, never.no, Timeline Labs, Tagboard, Vizrt, Reality Check and SnappyTV.
Bored and looking for something to do with your Facebook friends? Now (for some users, at least) the site suggests games to play within the Facebook chat module.
As noticed by Inside Facebook reader Matteo Gamba, users who have the chat bar can click “Show Games,” when they click the settings button. This will then show games the user plays, as well as suggested games.
In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics.
Not much has been said about Atlas since Facebook purchased the advertising suite from Microsoft last year. However, a new partnership with cloud-based cross-platform advertising company Flite could help Facebook advertisers deliver better results off the site.
Flite announced Wednesday that the company has partnered with Atlas to offer customers an innovative new solution for display advertising. The Flite Design Studio, which specializes in real-time content advertising, will be integrated into Atlas’ ad-server solution.
Here’s what the partnership means for digital advertisers:
- Seamless integration between Flite’s creative studio and Atlas’s ad server and analytics
- Multi-screen support with HTML5 ads that work across both mobile and desktop environments
- The ability to easily stream dynamic and social content—including videos, Facebook, Twitter, image galleries, and more—into ads
- Live updates to ads without having to retraffic tags
- Comprehensive reporting, including deep engagement metrics
Flite CEO Will Price and Vice President of Engineering Toshinari Kureha talked with Inside Facebook about the impact that this partnership will have on Flite, Atlas, Facebook and Facebook advertisers.
While Facebook is rapidly developing experiences for iOS and Android, the Windows Phone platform often gets short shrift. The company is changing that, announcing Wednesday that Facebook Messenger has launched for Windows Phone.