Facebook’s overarching goal is to make the world more open and connected. While they’re doing their best about the connection part, a recent Pew Research study asks if the site is making people be any more open.
The study, Social Media and the ‘Spiral of Silence,’ examines social self-censorship and how open people are to talking about controversial or polarizing topics on social media sites. For instance, 86 percent of U.S. people polled said that they willing to have an in-person conversation about the NSA, but only 42 percent of Facebook and Twitter users were open to posting about it. Of the 14 percent who were unwilling to discuss NSA with others, only 0.3 percent would post about the topic on Facebook or Twitter.
The study points out that Facebook users may be shy to point out conflicting beliefs that may anger or upset their friends and colleagues on the site.
As organic reach continues to decline, Facebook page admins are looking for any way to get their messages read by more of their fans. Some companies are experiencing success by operating two pages: one for the business, and one for the CEO or popular employee. SumAll, a marketing analytics firm, has found that the employee page (not a profile) has in many cases outperformed the business page for engagement.
SumAll CEO Dane Atkinson described this approach to Inside Facebook:
Even before the great mess of the algorithm, it was a good point to have your major personalities driving attention to your overall brand. It could be a chef for a restaurant, or for a bigger company, there’s a thought leader or a CEO or a great engineer. There’s things out there that help bring attention. … There’s a lot of content that you don’t want to put money around, and you’ll find that the personal page still has a multiple of how much its content gets used.
Atkinson noted that brand pages usually get 5 percent reach nowadays. He’s seeing double that on personal pages.
Facebook has made the event much more powerful for page admins.
In the next few weeks, Facebook is rolling out the ability to make it easier to promote events (not just boost a post about an event), as well as insights showing how many people have seen the event.
Facebook is addressing the fear associated with its Messenger application. Some mobile users are seeing a prompt atop News Feed, titled Messenger: Myths vs. Facts, according to a story in TheNextWeb.
Much of the unease over Facebook’s Messenger app — which is now the only way, other than mobile browser, that Facebook users can check and respond to messages — comes from a fear-mongering Huffington Post article and a story from a radio station, both of which have been widely circulated around the social network.
Facebook is now answering these rumors. When a user who sees the prompt taps “Learn More,” it leads them to a post explaining the truths about Facebook Messenger and privacy.
Facebook users love announcing to the world that they’ve checked in at Disneyland, uploading hashtag-filled selfies and writing public posts with a little too much information. On more than any other social platform, it seems that Facebook users are most willing to hand Mark Zuckerberg and company their intimate details, such as hometown, college, employer, who they’re dating and birthdate.
But when 4,000 U.S. users were asked if they trust Facebook with their personal data, the answer was a resounding, “No.”
A new study by online identity manager MyLife shows that 82.9 percent of those polled said they did not trust Facebook with their personal information.
Facebook on Wednesday introduced a new way to target ads: based on bandwidth connection. This will help advertisers reach users whose mobile connection may not be best for video ads or other data-hungry methods.
This new feature allows advertisers to target based on mobile connection: 2G, 3G or 4G.
Facebook Product Marketing Manager Brendan Sullivan announced this in a blog post:
Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed. For example, serving a video ad to people in Indonesia with 2G connections may mean wasted impressions if people are unable to load the video or it buffers for minutes when clicked. Optimizing the creative — for instance, targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections — means ads can perform more efficiently for the people seeing them.
As the school year begins, are parents (and students) spending more time on Facebook?
According to Facebook Preferred Marketing Developer Marin Software, around this time of year, clicks on Facebook ads tend to have a huge spike. Looking back at 59 million Facebook ad clicks throughout 2013, the company found that activity takes off as summer gives way to fall. Marin also examined ad clicks for Google and Bing in the same time frame, finding that Facebook really charges ahead around the time of back to school.
In July 2013, Facebook experienced its second lowest volume of ad clicks at a level 25 percent below the baseline (January). But after that, Facebook ads are much more active. From July to August, there’s a 38 percent upswing.
Marin Software feels that this spike is due to parents having more time once their kids are back in school. Additionally, college students could be using the site more around that time too.
Instagram announced Tuesday another standalone app — Hyperlapse. Through Hyperlapse, which is currently only available on iOS, users can create high-quality time lapse videos.
The app includes a stabilizer which allows users to create time lapse videos, even while they’re in motion. Smartphone cinematographers can then choose a playback speed between 1x and 12x, and share the video to Instagram or Facebook. You don’t need a Facebook or Instagram account to use the app.
Hyperlapse requires iOS version 7.0 or later, and is optimized for the iPhone 5.
Big news is brewing at AdEspresso, which was recently named a Facebook Preferred Marketing Developer. The San Francisco-based company (also with offices in Milan and the Netherlands) is a SaaS platform for Facebook advertising optimization, aimed at helping small businesses advertise on the social network.
Massimo Chieruzzi, the CEO and Co-Founder of AdEspresso, commented on the designation in a press release:
Facebook Advertising is a huge opportunity for SMB’s around the world and AdEspresso helps them succeed. There’s no need for Excel reports with hundreds of rows and columns of cryptic metrics and numbers. What advertisers want are the few and actionable pieces of information they really need to get real world results from their social advertising dollars. We’re committed to surfacing this information and helping our customers to do well.
Tired of shady techniques used by publishers to get you to click? So is Facebook. The company announced Monday that it is battling this tactic (click-baiting) by punishing pages who use this technique to get traffic to the website.
In a Newsroom blog post, Facebook explained how the site will determine a click-bait headline:
One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.
Facebook cited a survey where 80 percent of participants preferred headlines that helped them decide if they wanted to read the full article before clicking through.
The site also made another change for publishers who rely on links.