You’ve seen major advertising campaigns from big brands land in your News Feed.
But how did they come to fruition?
SocialCode, a Facebook Strategic Preferred Marketing Developer, has handled social campaigns for some of the biggest brands in the world. They’ve worked with more than 30 percent of the Fortune 100 list. The company recently developed an infographic, showing how brands work with agencies to create engaging and interesting ad campaigns on Facebook.
Facebook is knocking on the door of bringing in $3 billion in a single quarter — and that might just be a stepping stone.
The company announced Wednesday that Q2 was its highest-performance quarter to date, with revenues of $2.9 billion and worldwide growth in revenue-per-user. They’re just getting started.
Much of Facebook’s economic growth of late has come from mobile. The highly-touted mobile app install ad has led to more than 350 million app installs, and the ad format is moving beyond games and into retailers and consumer packaged goods verticals. CEO Mark Zuckerberg said that U.S. users spend an average of 40 minutes per day (including 1 of 5 minutes on mobile), but he wants a bigger slice of the digital media pie.
Mobile now accounts for 62 percent of Facebook’s ad revenue, and that figure could rise in the next couple years as Facebook develops more relevant and targeted video ads in concert with Audience Network — both of which are still in their infancies.
Facebook, after a momentary (and expected) dip in Q1 2014, is back to posting record numbers in Q2. The company had its most successful quarter to date, drawing more than $2.9 billion in revenue and growing to more than 1.3 billion users around the world.
We’ve talked about the effect of the World Cup on Facebook advertising, and it shows: revenue grew in every area of the world, with big quarterly gains in Europe and Asia.
Facebook’s userbase continued to grow, as well. Overall, Facebook has more than 1.3 billion monthly active users and 829 million daily active users. On mobile, Facebook continues to trend upward. In Q2, Facebook reported 654 million mobile DAUs and a little more than 1 billion mobile MAUs.
For a closer look at Facebook’s Q2, look at the charts below.
Facebook is testing a way for advertisers to make the direct sales pitch to people, and it could be a game-changer for advertisers and retailers. Through the Buy button, users can complete a transaction while staying in Facebook.
Marketers are already excited about the possibilities. Among the call to action buttons, the one closest to the bottom of the funnel has been Shop Now or Buy Now, prompting the user to finish a transaction on the external website. Even if someone doesn’t complete the transaction after clicking Buy, advertisers can know that the user is interested in making a purchase of that particular product, and they can target them with ads for that specific item.
If you’re reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet’s traffic.
The data from Shareaholic takes into account more than 300,000 sites and more than 400 million unique monthly visitors. The study found that Facebook is, by far, the most dominant way people discover content — with Pinterest a distant second.
Did you know that 7 percent of U.S. Facebook users live in Birmingham, Ala.? Or that women outnumber men in the U.S. on the social network, 54 percent to 46?
Fialkov Digital took a look at Facebook’s audience insights, finding some interesting facts about American users.
Check out the infographic below to find out more.
Facebook will announce its financial results for Q2 on Wednesday, but several other firms are reporting another great quarter for Facebook ad results. SocialCode, a Facebook Strategic Preferred Marketing Developer, said clients really performed well in Q2 — with the World Cup being a major motivating factor.
Max Kalehoff, SocialCode’s Senior Vice President of Marketing, summed up the company’s clients’ performance this quarter:
Q2 continued the same triple-digit growth we saw in Q1. Our portfolio of Fortune 500 advertisers nearly doubled total spend with us in Q2 versus Q1. We saw a lot of investment around the winter Olympics, but the World Cup was a whole different scale. It laid to rest any question about the potential of global events and real-time marketing to be an extraordinary catalyst to help brands reach and engage with their customers on social media.
Kalehoff also sat down with Inside Facebook for a closer look at how advertising on Facebook has grown in the past quarter.
Near the close of the market Monday, Facebook and Oculus VR announced that the roughly $2 billion acquisition deal is final.
The acquisition was first announced in March, but has since been finalized by the Federal Trade Commission.
The two companies put out a joint statement about the finalization:
We’re looking forward to an exciting future together, building the next computing platform and reimagining the way people communicate.
As we learned recently, Facebook advertisers have had great success leading people down the conversion funnel through sequencing posts in a Facebook ad campaign like a story.
But how should it be done?
Flightpath put together an infographic showing tips and best practices for planning out your Facebook ad campaigns in this manner.
Your friend posts a link to a story in the New Yorker that’s 7 pages long, but you’re just quickly skimming Facebook at work. Your favorite band just posted their newest music video, but you’re on the train without headphones.
Now, Facebook has a way to save that content and check it out later. Through Save, users can indicate that they want to bookmark content to revisit later. It is rolling out for iOS, Android and Web users over the next few days.
Facebook software engineer Daniel Giambalvo announced Save (not a separate app, just a layer on top of the current Facebook experience) in a blog post:
Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away. Now you can save items that you find on Facebook to check out later when you have more time. You can save items like links, places, movies, TV and music. Only you can see the items you save unless you choose to share them with friends.