Dan Levy, Facebook’s Director of Small Business, knows that you want more direct help and response from Facebook. The small business department has been reaching out to frustrated page owners, guiding them through advertising features such as Custom Audiences, and helping out small business owners attending events.
Levy spoke to a capacity crowd Wednesday at Intuit’s QuickBooks Connect in San Jose, Calif., a conference aimed at helping small business owners reach their goals. Levy talked about how intelligent targeting, the conversion pixel and a mobile approach can help busy small business owners find success through the site. But what if you actually want to talk with someone from Facebook about your business? That’s one of the things Facebook has been investing in, Levy recently told Inside Facebook in an interview.
Inside Facebook: Can we talk about the way that video is being utilized by small businesses on Facebook?
Dan Levy: We’ve seen small businesses using video on Facebook for a long time. There’s been a lot of organic activity already. What we’re really excited about and what we’re seeing use from is our new video views objective. If you’re a small business owner, you can click for views, which is great because it helps us get it to more people who are going to see your video. So we’ve got examples from all over the world — Grant’s Whisky from Scotland takes stuff that they were running on small TV budgets, running it on Facebook and they were really excited about the results.
Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts and backdate posts.
Through this feature, page admins can now compose a draft of a post, save it for later, and post it when it’s ready.
Facebook’s Preferred Marketing Developer program may be getting a new look.
Earlier today, Facebook announced on the Facebook for Business page that the PMD program will be renamed Facebook Marketing Partners.
According to sister site AllFacebook, the PMD program will switch over to Facebook Marketing Partners early 2015. Facebook Marketing Partners will be split into several different categories, which could be a welcome change from the Strategic PMD/regular PMD system.
Inside Facebook editor Justin Lafferty recently conducted an interview with Media Shower, talking about the history of Inside Facebook, the state of Facebook marketing and how page admins can adjust their mindsets for success.
Here’s an excerpt from that interview. The full interview is here.
Hey, Justin. Can you tell us the story behind Inside Facebook? When and why was the site started?
The site was started a few years before I joined. In 2006, Justin Smith saw Facebook as a platform to track and cover in the future, though it was roughly two years old. Read the first story here.
Recently, Facebook tested a feature that apparently told page admins which fans were valuable or irrelevant.
The test was first spotted by Inside Facebook reader Matteo Gamba. A Facebook spokesperson confirmed that this was something the site was testing, but the test has been called off. When asked if this could identify influencers, in terms of engagement, the Facebook spokesperson said, “Not necessarily.”
Gamba found this feature in the banned users section of his page’s settings menu. He was able to select from a drop down menu valuable or irrelevant, but both options resulted in zero results, Gamba said.
Facebook has added more context to its hover cards. Now, when you mouse over a friend’s name in chat or on News Feed or timeline, you can see more detailed information.
The format for hover cards for pages does not appear to have changed.
Facebook recently made it easier to keep track of a conversation on the mobile app. Inside Facebook discovered recently that threaded replies have made their way to the mobile app.
This has been a popular feature on mobile, as it’s an easy way to respond to another person instead of having all comments listed chronologically, as was the default for the past on the mobile app.
As much of the digital world deals with leaks and hacks, Facebook knows that keeping user data secure is the most important thing it can do.
The company’s security team explained in a blog post, written by Security Engineer Chris Long, how they keep the password safe:
Our team wanted to do something to improve this situation, so we built a system dedicated to further securing people’s Facebook accounts by actively looking for these public postings, analyzing them, and then notifying people when we discover that their credentials have shown up elsewhere on the Internet. To do this, we monitor a selection of different ‘paste’ sites for stolen credentials and watch for reports of large scale data breaches. We collect the stolen credentials that have been publicly posted and check them to see if the stolen email and password combination matches the same email and password being used on Facebook. This is a completely automated process that doesn’t require us to know or store your actual Facebook password in an unhashed form. In other words, no one here has your plain text password. To check for matches, we take the email address and password and run them through the same code that we use to check your password at login time. If we find a match, we’ll notify you the next time you log in and guide you through a process to change your password.
Adobe, a Facebook Strategic Preferred Marketing Developer, studied the Facebook performance of its clients in Q3, finding that the News Feed is increasingly becoming pay-to-play.
Adobe found that organic impressions are down 50 percent from last year, but paid impressions only rose 5 percent year-over-year.
Joe Martin, a Senior Analyst at Adobe Digital index, noted that these figures would likely change in Q4, as brands up their budget for the holiday shopping season:
We expect brands to invest more in social during the holiday season as well. As social becomes a bigger part of the holiday commerce experience, brands and retailers are going to want to make sure their messaging is being seen.
Adobe predicts that paid impressions for retail will grow 10 percent to 20 percent during Q4.
Kenshoo, a Facebook Strategic Preferred Marketing Developer, released its latest quarterly figures for search and Facebook ads.
While Facebook ads are definitely getting more expensive (cost per click is up 28 percent quarter-over-quarter and 114 percent year-over-year), they are paying off. Kenshoo reports that clickthrough rate is up 86 percent Q0Q and 148 percent YoY. Revenue from Facebook ads has risen 162 percent YoY.
Here’s a look at the Facebook and social ad performance of Kenshoo clients in Q3.