Video has become a growing part of Facebook’s ad strategy, and it seems like small businesses have taken note.
The social network recently released some statistics to show how prevalent video is among small business pages. In September alone, more than 800,000 small to medium sized businesses posted more than 3 million videos directly to Facebook.
Interestingly enough, 84 percent of those uploads were outside of the U.S.
Facebook famously tried (and failed) to acquire Snapchat, and the time-bomb messaging app has built a loyal following of younger users. However, Snapchat (like Facebook) has not been without its share of controversy and privacy concerns.
Lisa Hallgren, Managing Director, DPFOC Canada & USA, put together an interesting infographic comparing the two companies. There are some interesting similarities between them.
Now your business on Facebook can talk about how the office is eating tacos or feeling hopeful. Facebook introduced the structured status update feature to pages today, as many pages have the ability to share a more descriptive update.
Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.
Facebook, as has been said myriad times, is a mobile company. Mobile advertising is a cornerstone of the company’s revenue, so Spongecell wanted to find out how often and why people engage with mobile ads on the site.
Spongecell found that 75 percent of Americans polled who are on social media and would interact with an ad said they are most likely to do so with a mobile ad on Facebook. Additionally, 33 percent of Facebook users polled who saw advertisements relevant to them said they’d go to the brand’s website for more information or to make a purchase.
Spongecell CEO Ben Kartzman discussed the need for relevant, targeted advertising on Facebook and other social channels:
It’s clear personalized ads are effective in driving consumer engagement. Marketers need to embrace dynamic creative technology, such as the kind Spongecell offers, to give consumers what they want, when they want it. With dynamic creative, advertisers can deliver personalized content to consumers, creating a more engaging ad experience and more impactful brand campaigns.
Facebook’s Storyful team announced its latest offering: FB Techwire, a resource of hot topics and important stories for tech journalists.
Facebook’s Meghan Peters wrote about the new page:
Since it launched in April, FB Newswire has made it easy for journalists and newsrooms to find, share and embed newsworthy content from Facebook.
Today we’re introducing FB Techwire, a resource for journalists to discover original content including breaking news, first-person analysis, photos and videos posted to Facebook by technology influencers and organizations. Like FB Newswire, FB Techwire is also powered by Storyful, the leader in social content discovery and verification for newsrooms.
Facebook CEO Mark Zuckerberg has long talked about Facebook Groups being the next big point for innovation within the company. It looks like that time comes today, as Facebook Creative Labs announced a new app for iOS and Android users, Facebook Groups.
With the Facebook Groups app, users can see and post in their groups, as well as easily create new groups.
Facebook Product Manager Shirley Sun described the app in a blog post:
People use Facebook Groups every day to stay in touch with family, collaborate on projects, plan trips and offer support to friends.
Today, we’re introducing a new Facebook Groups app that helps people share faster and more easily with all the groups in their life. We built this app with the people who use Groups the most in mind, like:
- Students from Donda’s House, an arts nonprofit in Chicago, who use groups to stay in touch during and after a 12-week music program
- A class of dental students in Brazil who use a group to post notes and reminders about upcoming tests and due dates
- Nine best friends spread out across Japan, Malaysia, Singapore, Hong Kong and England who use a group to keep connected
Last year, Facebook started testing a whimsical feature called On This Day, where users could see what they and their friends were doing exactly a year ago.
Many users noticed recently that the feature is no longer available. Facebook confirmed to Inside Facebook that the test has been completed. It remains to be seen whether or not On This Day will return, but the feature had a passionate following.
Facebook has given an aesthetic redesign to one of its little known features — Places.
As noticed by Inside Facebook reader Matteo Gamba, Facebook Places recently underwent a renovation. A Facebook spokesperson told Inside Facebook that the designed happened a while ago, however this design feels new.
Gamba discussed the changes on his blog:
Without any official announcement and apparently going unnoticed, Facebook Places have recently undergone some deep visual polishing, including emotional cover images, discovery sections, city and category landing pages and a deep integration with the Location API, Graph Searchqueries and user generated contents.
Rather than offering a mere list of places, Facebook is now using everything it knows about you, your friends and what’s happening in a specific location to help you discover the best places in town… and make you forget about Yelp, Foursquare, TripAdvisor and every other local discovery website.
Facebook has been reportedly developing a business solution for people to chat with co-workers and connect with professional contacts. Dubbed Facebook at Work, Financial Times reports that this LinkedIn-like product is coming soon.
Financial Times says that this product will look much like the current version of Facebook:
The Silicon Valley company is developing a new product designed to allow users to chat with colleagues, connect with professional contacts and collaborate over documents, competing with Google Drive and Microsoft Office, according to people familiar with the matter.
The new site will look very much like Facebook – with a newsfeed and groups – but will allow users to keep their personal profile with its holiday photos, political rants and silly videos separate from their work identity. Facebook declined to comment.
Facebook employees have long used the site in their daily work and expanding this to other companies has been discussed internally for some time. The project began in earnest during the past year and is now being tested with companies as its launch approaches. Some of the engineers developing Facebook at Work are based in London.