#1. Brands will get braver on social, but will they be ready when it’s too much?
Content is king in 2014 and to break through the noise and reach “uber engagement” brands will become more daring. But, what is the right level of “edge” before brands hit a “Miley Cyrus Wrecking Ball” moment?
Taco Bell had to do some fancy footwork this year to deal with the photo of an employee licking taco shells on the brand’s Facebook page. And American Apparel must certainly regret their email campaign touting a Hurricane Sandy Sale. And, yet, in spite of these blunders, brands will continue to work harder to pioneer buzz-creating, edgy campaigns. In 2014, we can expect brands to go even more off-script and off-color in order to create content that is deemed “share-worthy” among the growing legion of youth on social media. However, one thing that will remain constant: the questions “how far is ‘far enough?’” and “how far is ‘too far?’’
Halloween is the official kick-off of to the holiday season and this year Nearly 158 million people will participate in Halloween activities in the U.S. alone, according to the National Retail Federation.
And they’ll spend an estimated $6.9 billion: The average celebrate will spend $75.03 on decor, costumes, candy and fun this Halloween. If you’re thinking about Facebook contests and promotions that you can use to boost engagement and grow your fanbase, we’ve got a few right ideas right here!
With the third quarter coming to a close for 2013, there’s little doubt that Facebook will announce yet another increase in advertising revenue from their mobile advertising sales. In the second quarter of this year, Facebook reported that 41 percent of its ad revenue came from mobile, an 11 percent increase from the year’s first quarter.
Along with the rollout of new Facebook mobile app updates and their reported increases of mobile users (819 million mobile monthly active users as of June 30, 2013), Facebook’s mobile advertising is, and will become an even more, important channel for online marketers.
Nathan Latka is CEO and Founder of Heyo, a drag and drop tool for creating Facebook apps that are mobile optimized.
On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their fan page timelines.
With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page.
While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines.
One-third of the world’s population has access to the Internet and two-thirds of the world does not. That’s about 5 billion people on Earth who are without Internet access. Facebook and its partners are planning to change that with Internet.org.
It is a lofty goal, and one that seems to make a ton of sense. You’ve heard the spiel. Today, the global economy functions in a huge way on the web. Online business, trade, sales, communication and marketing efforts take up a gigantic portion of large and small business models alike. Experts agree; the importance of the Internet in business is only going to grow in the coming years.
In March, Facebook introduced a new News feed layout to optimize the users’ experience on desktop and mobile devices. While not everyone has the new News Feed layout, it is slowly rolling out to more and more users. Here’s a look at the new Facebook in pictures.
With each picture, we’ll also cover what these changes would mean to social media marketers and they can make the most of the new Facebook.
Your News Feed will now be categorized so you can choose what types of updates to see. You can see all of them or filter just the photos or games.
For social media marketers, this means that specific post types will appear together. If you share a photo, it will appear next to other photos. This brings a new challenge. It also means that your posts will be seen by the user when he is feeling most receptive to your category. He will ‘choose’ to see the type of updates and will already be willing to explore. You’ll have a better chance of grabbing his attention. Furthermore, this means that you should diversify the content on your Facebook page so that it can prop up under different filters.
Before all your attention drifts to the fall and winter holidays, take advantage of the waning days of summer and offer your fans a chance to win something before the season comes to an end. With a little more than a month left before fall begins (by the way, the official first day of fall is September 22nd) you still have plenty of time to host an awesome end-of-summer Facebook contest.
In today’s article, I share three contest ideas to try during the remaining weeks of summer. Each app idea in the line-up either complements an upcoming event or will help your business prepare for the fall time. Like “they” always say: “The early bird catches the worm.” The adage applies pretty well to Facebook contests.
Okay, let’s get started!
Facebook has been hard at work to make their mobile pages more valuable to both consumers and businesses. The latest enhancement, which comes from their partnership with OpenTable, lets users make reservations on their mobile device, when visiting a restaurant’s Facebook Page. Reservations can now be made at nearly 20,000 U.S. dining establishments without ever leaving Facebook.
By improving the usefulness of pages, Facebook positions itself to gain a large market share of local search business.
Facebook surprised Wall Street on July 24 with a quarterly earnings report that exceeded revenue and profit expectations by a wide margin, largely due to the growth of mobile advertising, which now accounts for 41 percent of total ad revenue generated by the social network. Little mentioned, however, was the status of the Facebook Exchange (FBX) ad business, except for a comment by Chief Operating Officer Sheryl Sandberg, who noted that FBX remains a “very small part” of the company’s overall ad revenue.
One thing’s for certain: with the new insights tool, Facebook takes the lead as the social network that provides the most comprehensive analytics for brand promotions. Apart from its updated ad displays, this will be yet another feature that will attract businesses to invest in the largest social network. We’ll take you through why!
We won’t bore you with a step-by-step guide to the new insights as you can easily take a tour on your Facebook page or read countless blog articles like this one by Ben Harper.
We’ll touch upon three main points that we believe are the most useful insights for marketers and brand managers.
Facebook breaks down reach between fans and non-fans so you can know who’s sharing your posts the most. Another important metric is the track of when your fans are online. You no longer have to rely on different infographics telling you the optimal posting times for Facebook. Now, you can gauge optimal times for your page yourself. Lastly, Facebook has finally included official statistics for engagement rate with statuses, photos, videos or links.