LifeStreet Media carved a nice niche for itself in the Facebook application ecosystem, with more than 3,500 developers using its self-service publisher portal to add display adds to their apps. Starting Monday, the company is looking beyond the social network, expanding the use of its platform to all mobile apps.
One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they get to recipients; recipients, in turn, can choose exactly what they want to spend the amount of the card on, and they are spared the hassle of returning unwanted gifts. Logistical reasons also fueled Facebook’s decision to scrap physical gifts from its Gifts offering and shift its focus to its own gift card, the Facebook Card.
When Facebook announced changes to its News Feed algorithm earlier this month, it promised to continually update its Facebook for Business page on all things News Feed. The newest installment, posted Friday, aims to clarify for page administrators how it determines which posts qualify as high-quality content.
Years of speculation about a Facebook phone may or may not have been quelled with the debut of the HTC First in April, but what about a Facebook camera? Canon is currently accepting pre-orders exclusively on its online store for the Facebook-ready PowerShotN, which is set for a September release.
Facebook page admins gain access to Shutterstock image library; ability to upload multiple images; updated Pages Manager apps for iOS, Android
When Facebook began to introduce its revamped News Feed in March, the social network emphasized its highly visual nature to brands. Three updates announced Thursday will help brands on Facebook in their quest to capture more attention: an agreement with stock photography agency and image library Shutterstock, making millions of images available for use in ads on the social network; multiple image uploads; and an update to its Pages Manager application for iOS and Android that enables page administrators to upload multiple photos for a single post.
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