LifeStreet Media carved a nice niche for itself in the Facebook application ecosystem, with more than 3,500 developers using its self-service publisher portal to add display adds to their apps. Starting Monday, the company is looking beyond the social network, expanding the use of its platform to all mobile apps.
One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they get to recipients; recipients, in turn, can choose exactly what they want to spend the amount of the card on, and they are spared the hassle of returning unwanted gifts. Logistical reasons also fueled Facebook’s decision to scrap physical gifts from its Gifts offering and shift its focus to its own gift card, the Facebook Card.
When Facebook announced changes to its News Feed algorithm earlier this month, it promised to continually update its Facebook for Business page on all things News Feed. The newest installment, posted Friday, aims to clarify for page administrators how it determines which posts qualify as high-quality content.
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