Post Clicks, Other Clicks Are Important Metrics for Facebook Page Admins, Too

ShortStackPostDetails650When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.

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Ad Scheduling Comes to Facebook Power Editor

WhatIsAdScheduling650Facebook quietly added a huge new feature to its Power Editor, giving advertisers who use lifetime budgets the ability to schedule hours during which their ads should or should not run.

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Slingshot Users Eyed for Panel

SlingshotTeam650Facebook is looking for users of its new Slingshot photo- and video-sharing application to join a panel and take part in a three-month study.

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Facebook Pulling Messages from iOS, Android Apps in Favor of Messenger

WereMovingMessages650Facebook users who want to send and receive messages via their iOS and Android devices will soon only be able to do so via the social network’s Messenger applications, as messaging will be removed from its flagship applications for both operating systems, Facebook confirmed to TechCrunch.

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Dear Instagram, a Bolt App Already Exists

IntsgramBolt650Facebook’s tendency to brand its new applications and features with names that are already in use in the tech sector appears to have been adopted by its Instagram unit, as well, as Andrew Benton, co-founder and CEO of mobile voice app Bolt, penned a blog post in the form of a “Dear Instagram” letter to the Facebook-owned photo- and video-sharing network over its apparent plans to launch a photo-messaging app called Bolt.

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Deadline for Closing of Facebook’s WhatsApp Acquisition Pushed Back by One Year

WhatsApp650Facebook announced in its Form 10-Q filing with the Securities and Exchange Commission last week that it was extending its deadline to close its acquisition of messaging service WhatsApp by one year, to Aug. 19, 2015.

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SEC’s Inquiry on Facebook’s IPO Done in May; No Enforcement Action Recommended

SECLogo650The Securities and Exchange Commission notified Facebook in May that its inquiry into the company’s initial public offering was complete, and no enforcement action would be taken, the social network reported last week in its Form 10-Q filing with the SEC.

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Jose Antonio Vargas salutes Zuckerberg, FWD.us for immigration-reform efforts

Documented650Immigration-reform advocate Jose Antonio Vargas, a former editor for The Washington Post and The Huffington Post, will see his documentary, Documented, premiere on CNN Sunday, June 29. In an interview with Inside Facebook parent mediabistro, which will run next week, Vargas expressed his gratitude over having Facebook Co-Founder and CEO Mark Zuckerberg and his FWD.us political-advocacy group as allies.

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STUDY: Facebook ads in paid search campaigns mean more, cheaper conversions

FacebookKenshooExperianStats650Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.

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Facebook Audience Insights gives marketers an overview of their potential audiences

IntroducingFacebookAudienceInsights650Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.” (more…)

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