Facebook’s tendency to brand its new applications and features with names that are already in use in the tech sector appears to have been adopted by its Instagram unit, as well, as Andrew Benton, co-founder and CEO of mobile voice app Bolt, penned a blog post in the form of a “Dear Instagram” letter to the Facebook-owned photo- and video-sharing network over its apparent plans to launch a photo-messaging app called Bolt.
Immigration-reform advocate Jose Antonio Vargas, a former editor for The Washington Post and The Huffington Post, will see his documentary, Documented, premiere on CNN Sunday, June 29. In an interview with Inside Facebook parent mediabistro, which will run next week, Vargas expressed his gratitude over having Facebook Co-Founder and CEO Mark Zuckerberg and his FWD.us political-advocacy group as allies.
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.” (more…)
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