Facebook added 15 new positions to its careers page this week, primarily in sales roles across the world.
Apart from the media solutions, client partner and other sales jobs, Facebook added listings for a communications associate, marketing manager, facilities operations manager, a data analyst and international counsel.
New listings added to Facebook’s careers page:
- Associate, Technology Communications (Product) (Menlo Park)
- International Counsel (Singapore)
- Facility Operations Manager (Altoona)
- Marketing Manager (Tokyo)
- Data Analyst, Latin America (São Paulo)
- Media Solutions (Hong Kong)
- Media Solutions (Buenos Aires)
- Media Solutions (Mexico City)
- Agency Partner, Russian (Warsaw) (Warsaw)
- Client Partner, Paris (Paris)
- Client Partner SEA (Singapore)
- Client Partner (Buenos Aires)
- Team Lead, Mid Market, eCommerce (Singapore)
- Team Lead, Mid Market, SEA & India (Singapore)
- Client Partner, Retail (Menlo Park)
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.
Facebook removed 21 positions from its careers page this week, likely after making hires in the areas of search, user operations, infrastructure and marketing, among others.
The company appears to have hired a linguist to “assist with a variety of language projects, including extensions to Graph Search.” Another job listing removed this week as for an entity quality rater to “help assess the quality of Facebook’s search results for People, Pages, Games, etc.” These hires could help Facebook as it looks to ramp up its search efforts.
Prior listings removed from Facebook’s careers page:
- Finance Manager (São Paulo)
- Entity Quality Rater (Menlo Park)
- Linguist (Menlo Park)
- Privacy Program Manager (Menlo Park)
- Law Enforcement Response Analyst (Dublin)
- University Recruiter – Contractor (Menlo Park)
- UX Researcher (Contractor) (Palo Alto)
- Controls Engineer (Prineville)
- Critical Facility Technician (Prineville)
- Site Supervisor, Cabling Infrastructure (Forest City)
- Sustainability Data Analyst (Menlo Park)
- Mechanical Engineer (Menlo Park)
- Content Writer, User Operations (Menlo Park)
- Associate Writer, User Operations (Austin)
- Team Lead, User Operations (Hyderabad) (Hyderabad)
- Account Manager, ANZ (Sydney) (Sydney)
- Account Manager, Retail (Menlo Park)
- Strategic Partner Development – News/TV (New York)
- Analyst, SMB Growth, Global Marketing Solutions (Austin)
- Lead, Global Marketing Solutions – CPG (Menlo Park)
- Lead, Global Marketing Solutions – Entertainment (Austin)
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.
Facebook has updated the design of the emails it sends when users claim an offer on the site.
The new emails, redesigned earlier this month it seems, have a more modern look with elements from the latest site redesign. The offer is presented in a module with a horizontal photo, similar to how it appears in News Feed, however it is much larger, so page owners should make sure they include a high quality photo with their original offer.
The email even includes the site’s top navigation bar, with quick links to a user’s profile and to their offers section. Offer details are also clearly listed with icons, similar to how information is presented on event pages.
This improved design could help users recognize that these offers are coming from Facebook rather than a third party. We’ve heard from users who have been wary of offers because they thought they were spam or part of some other app. The cleaner presentation of important information like expiration date could possibly increase conversions after users claim an offer. One difference page owners might not appreciate is that there is no longer a call to action to Like the page which created the offer, but Facebook might have found that few users were Liking pages from these emails.
Compare to the new email design to what Facebook had been sending previously:
Thanks to Matteo Gamba for the tip and the screenshot.
Facebook has shared an explanation of how it defines hate speech and harmful content, as well as its plans to address the issues of cruel and insensitive content on the site, following challenges from Women, Action and The Media, the Everyday Sexism Project and a number of activists and organizations calling on the social network to take action against groups, pages and images that condone or encourage rape or domestic violence.
In a note on the Facebook Safety page, Facebook explained that it prohibits content that is “directly harmful,” but it allows content that may be “offensive or controversial.” The company defines harmful content as “anything organizing real world violence, theft, or property destruction, or that directly inflicts emotional distress on a specific private individual (e.g. bullying).” Facebook also prohibits “hate speech,” which it defines as “direct and serious attacks on any protected category of people based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, disability or disease.”
Facebook says it tries to remove this type of content as soon as possible, but other offensive and distasteful content might not qualify for removal. Still, the company acknowledged:
“In recent days, it has become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate. In some cases, content is not being removed as quickly as we want. In other cases, content that should be removed has not been or has been evaluated using outdated criteria.”
Facebook today announced the launch of verified pages and profiles, which will make it easier for users to find official fan pages and accounts for top brands, celebrities, government officials and other public figures.
Like on Twitter, verified accounts on Facebook will be denoted with a small blue icon with a checkmark in it. It will appear next to the user or page’s name on their Timeline, in search results and elsewhere around Facebook.
For now, users and page owners cannot request to have their accounts verified. Instead, Facebook is proactively verifying the pages and profiles with the largest audiences.
Facebook has begun to survey some users about how interested they are in the page posts that appear in their feeds, according to AllFacebook.
A “Facebook Feedback” module sits below some posts, asking “How interesting is this story to you?” and offering a five-star rating scale. AllFacebook says it only saw this option on posts from pages, not those from users. The stories were also organic, not paid News Feed ads.
It seems the social network is looking for more qualitative feedback on page posts in order to understand how to improve its News Feed algorithm to show users the content they are most interested in. Responses to survey questions like the one below can be combined with quantitative data about user engagement and clickthrough rates to get a better idea of what users want to see in their feeds.
A new scam going around Facebook recently begins with a message to page owners about a new “Fan Page Verification Program.” From there, users are prompted to share their Facebook email and password, which is part of a phishing scam.
Similar to another scam that targeted page admins in the past, the message purports to be from Facebook Security and is designed to trick users into sharing their Facebook login information. This latest scam, detailed by Hoax-Slayer, tells page owners that they qualify for a new security feature and must choose a 10-digit security code by May 30, otherwise their page could be suspended. The message includes a link to a site with form fields for their page URL, email address, password and a “transferring code” of their choice.
Page owners should beware of phishing attempts like these, remembering to never enter their Facebook password anywhere outside of Facebook.com and being careful about sharing any information in third-party apps and page tabs.
Adobe, a Facebook Strategic Preferred Marketing Developer, today announced that it has hired the team behind creative design firm Ideacodes. The San Francisco-based startup had specialized in design and user experience for websites, web apps and blog networks. The Ideacodes cofounders will join as creative directors of Adobe’s Creative Cloud, which includes apps like Photoshop, Illustrator and Indesign. Last week Adobe made another acqui-hire: mobile app development team Thumb Labs.
Social advertising technology company Adotomi today announced its Universal Mobile App Tracking Program to give app developers a way to track the actions users take within their mobile apps after being exposed to Facebook install ads. Developers can track multiple actions to better understand users’ progress through the conversion funnel and their lifetime value. This allows developers to more accurately gauge the ROI of their Facebook campaigns and optimize them accordingly. Mobile app tracking providers HasOffers, Ad-X and AppsFlyer have integrated with Adotomi to offer this feature, and Adotomi says more partners are coming soon.
Adotomi is a Facebook Preferred Marketing Developer and CEO Joe McCormack will be participating in a panel and vendor workshop at our Inside Social Apps conference in San Francisco next week.
Facebook Exchange Certified DSP DataXu introduced an Algorithm Marketplace to its enterprise programmatic marketing platform last week. The Algorithm Marketplace is a library of algorithms for programmatic buying, which also taps into attribution and validation models from Adometry and Nielsen, as well as data from eXelate. The marketplace gives brands and agencies new ways to customize the DataXu Platform and better engage consumer across channels, including FBX, display, video and mobile.
Facebook is testing new sidebar modules to prompt users to share the movies they have seen.
With the latest Timeline redesign Facebook has given users an About page with sections for movies, music, books and more. Instead of only displaying the items people “like,” these sections will show what users have “read,” “listened to,” “watched” or “want to watch.” The social network has been trying a number of ways to get users familiar with these new sections and encourage them to fill them in. Most recently, users have begun to see movie suggestions in the right hand column of Facebook.com.
Reader Matteo Gamba shared the following screenshot with us. It asks users whether they have seen a particular movie and gives them “yes” or “no” options. The header “add to movies,” implies that answering “yes” will add the film to the user’s movies section, but some users might not fully understand this and later be surprised to learn that the movie appears on their Timeline and in friends’ News Feeds.
Another option we’ve seen is a list of films with a plus sign and the word “watched.” This version of the module also includes the movie’s People Talking About This count.
As we’ve covered previously, other ways users can add movies to their sections include directly from News Feed stories or friends’ Timelines. There are also ways to do this from mobile.
By getting user to connect with more things they care about or have experienced, Facebook can improve ad targeting, News Feed relevancy, Graph Search and recommendations.
Today marks the six-year anniversary of the Facebook Platform, something that has been defining for Facebook as a company and already influenced a number of industries.
Now, Facebook is making its next big moves for the platform by introducing app services — new tools for developers that make it easier to build applications that span different devices and put users at the forefront. This is seen most clearly with the acquisition of Parse, a mobile backend as a service company, which will continue as a separate brand with a freemium services model for the time being. Facebook also recently hired the team behind Spaceport, a cross-platform development framework, and stealth software startup Osmeta, which was reportedly working on something related to enabling simpler development across devices.
“We’ve been thinking about how we can provide tools to developers to enable a more cross-platform world,” Facebook Director of Developer Products Doug Purdy said at a media “whiteboard” session Thursday. “We’re trying to create a platform that developers can build something that spans over devices and makes people the center. Regardless of the device that you or your friends are on, everyone can have a rich experience.”