Announcing Inside Social Apps NY — December 3, 2012 in New York City

We are excited to bring our Inside Social Apps conference to New York City. Inside Social Apps NY will be a one-day show where industry leaders will share their insights on optimizing monetization, engagement, and discuss the future opportunities of social and mobile apps and games. Join us on December 3, 2012!

Space will be limited, and our conference in San Francisco sold out well before the event with more than 800 attendees. If you’d like to attend Inside Social Apps NY this December, we encourage you to take advantage of early registration pricing – $199 for the first 30 registrations – Sign up now.

Keep an eye on InsideSocialApps.com for more information as we announce speakers for Inside Social Apps NY in the coming months.

Register Early Now for $199.

Social Curation Summit attracts expert curators and tastemakers — July 31 in New York

Join the industry’s leading curators, tastemakers, brand marketers, entrepreneurs and VCs at The Social Curation Summit on July 31 for sessions revolving around social news curation, brand loyalty, next-generation storytelling platforms and filtering. Attend expert panels, including Inspiration for DIY Communities, Leveraging Community for Curation & Commerce, The Social Media Mixtape, Artists on the Verge and more! Register before Friday for only $299, a $200 savings.

The summit is the must-attend event for anyone interested in the emerging technologies that are transforming the way we share, follow and engage online, as evidenced by Pinterest and Tumblr. Connect with more than 40 expert speakers, including:

  • Derek Gottfrid, VP of Product, Tumblr  keynote speaker
  • Scott Belsky, CEO, Behance  keynote speaker
  • Oliver Starr, Chief Evangelist, Pearltrees
  • Steven Rosenbaum, Author and CEO, Magnify.net
  • Frederic Montagnon, COO, Overblog
  • Hilary Peterson, VP Business Development, Lyst
  • Jason Ford, Founder, FeedMagnet

View the full speaker lineup and program here.

Register now and save. We hope to see you there!

Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience Is Here

As adoption of smartphones and tablets continues to increase, mobile is becoming an essential platform for games companies. For social games companies, mobile is an ideal cross over platform. Both platforms capture a casual gaming audience and both audiences enjoy similar genres of games. For traditional console and PC games companies, mobile is a platform that allows them to reach a different audience and a possible gateway to introduce them to existing and new game franchises.

That’s why we’re excited to announce the release of Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience – US. The report presents an in-depth view of player behavior, motivations and spending patterns in the mobile games market. The report delves into patterns by age, gender and operating system (iOS or Android), allowing gaming companies to formulate successful strategies for their key audiences.

Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience – US focuses on the following areas:

  • Mobile Gaming Usage: What types of games are they playing? Where are they gaming? Who do they play with? Why do they play?
  • Path-to-Purchase: How are new games discovered? What considerations do they make when downloading a game? How are mobile gamers monetizing?

Table of Contents:

 

If you’re interested in obtaining a copy of this report, please contact Kieran Barr, our VP of Sales, or get more information here.

AllFacebook Marketing Conference Kicks Off Tomorrow – June 28th and 29th in San Francisco

AllFacebook Marketing Conference Kicks Off Tomorrow – June 28th and 29th in San Francisco

Join us at the AllFacebook Marketing Conference tomorrow in San Francisco for two full days of Facebook marketing immersion. Learn how to put Facebook to work from leading social media and marketing experts. You will leave the conference with a stronger understanding of how to brand your business and generate results using Facebook’s evolving tools and apps. Register before midnight tonight for $599, a savings of $200. 

The program will feature more than 50 leading experts, including:

  • Robert Scoble, Rackspace
  • Austin Haugen, Facebook
  • Matthew Roche, BO.LT
  • Brian Madden, Hearst Digital
  • Emi Hofmeister, Adobe
  • Christian Taylor, Payvment, Inc.
  • Sudha Jamthe, eBay
  • Bonnie Ho, Inside Network Research
  •  Heather Lutze, Findability Group
  • Mitchell Weisman, LifeStreet Media
  • Brad Klaus, Extole
  • Jeff Widman, PageLever
  • Lisa Buyer, The Buyer Group
  • Seth Lieberman, Pangea Media/SnapApp
  • Amy Millard, Hearsay Social

View the full speaker lineup and program here.

Register now and save. We hope to see you there!

 

Inside Network Happy Hour / PageData Launch in San Francisco Tonight!

Our PageData launch party and happy hour is tonight. Come by, grab a drink with others in the Facebook and mobile app community. At the very least, be sure to check out PageData, our Facebook pages tracking service.

Details are below – see you tonight!

Inside Network Happy Hour / PageData Launch
When: Wed, June 13 – 6 PM to 8 PM
Where: Mars Bar – 798 Brannan St, San Francisco

RSVP here.

Join the Inside Network Happy Hour / PageData Launch in San Francisco

Join us for a casual celebration at the Inside Network Happy Hour / PageData Launch in San Francisco. Grab a drink on us and meet others within the Inside Network community of Facebook developers and marketers.

We’re also excited to be celebrating the launch of PageData, our Facebook pages tracking service. We hope you’ll join us!

Details are below – we look forward to seeing you there!

Inside Network Happy Hour / PageData Launch
When: Wed, June 13 – 6 PM to 8 PM
Where: Mars Bar - 798 Brannan St, San Francisco

RSVP here.

Inside Network Launches PageData Pro Service, Tracking Millions of Facebook Pages

We’re excited to officially announce the launch of PageData Pro & Enterprise. Similar to our AppData active user tracking service for Facebook apps, PageData tracks likes and People Talking About This for millions of Facebook Pages.

Our PageData Pro service allows you to see historical views of Facebook Page growth and engagement from as early as 2009. Additionally, PageData can track post virality and engagement such as likes, comments and shares for a select group of pages.

PageData Pro provides a way to benchmark against competitors in terms of likes, engagement and virality in order for marketers to make successful strategic decisions on engaging their base. For analysts tracking the performance of brands and companies, PageData Pro provides actionable insights into these companies’ efforts to engage and reach Facebook users.

Subscribe to PageData Pro here. Or if you’d like a custom enterprise solution, contact Kieran Barr, our VP of Sales and Social Media Research, at Kieran.barr [at] insidenetwork [dot] com.

To kick things off, we’d like to invite you to celebrate the launch of PageData at Mars Bar in San Francisco, next Wednesday June 13th. RSVP here. We hope to see you there!

Inside Network Research Report: 27% of Facebook Audience In India Are Female; Ad Rates Only 1% Higher Than Males


Last week, we announced the launch of Inside Network Research, our new subscription service dedicated to providing monthly research reports. What follows is data excerpted from Trends in Facebook Audience and Ad Market, the first report in our new service.

An area of particular focus in this report is nuances in the value of a demographic segment, particularly in emerging markets such India where Facebook’s audience is experiencing 84% growth year-over-year to make it the platform’s third-largest audience in 2012. Despite the U.S. audience being more than three times the size of India, India’s Facebook ad rates are 63% lower than the U.S.

The general Facebook advertising rule of thumb is that ad rates for females are higher than for males, especially in the western market. There is more demand for the female consumer, especially on the Facebook platform, which drives up rates. In most top markets, this holds true; female ad rates are 8% higher in the U.S. India, however, tells a different story: Its female audience makes up 27% of the country’s Facebook audience, yet female ad rates are only 1% higher than for males.


We also see differences in how India’s age demographics impact Facebook ad rates. In the U.S., ad rates for older age groups are higher due to the size of audience and demand of older age groups. In India, we do see an increase in ad rates for older age groups, but we find it to be inconsistent with the increase found in older age groups in the U.S. audience. This despite the fact that India skews younger, with 87% of the country’s audience under 34 years old.

The above chart compares ad rate differences in the 13- to 17-year-old age group in each market.

The still early adoption of Facebook in India is likely a top factor in demographic ad rate shifts. We also expect to see a ceiling to what advertisers are willing to pay in the market.  Volume will be a key factor with 84% year-over-year growth; India is definitely a market to keep an eye on in the coming months and years as Facebook reconciles ad value and demand for the region.

If you have any comments about this topic, we’d be interested in your thoughts. Feel free to email us at mail (at) insidenetwork.com

To read more of Trends in Facebook Audience & Ad Market, download an excerpt of the report here. If you’re interested in obtaining a full copy, a particular report in the Inside Network Research series, or subscribing to Inside Network Research, contact Kieran Barr, our VP of Sales and Social Media Research, at kieran.barr (at) insidenetwork.com.

Want More Data and Analysis? Introducing Inside Network Research

We know you’re always looking for more data and insights, and we know how quickly the social and mobile ecosystem can change. That’s why we’re thrilled to announce the launch of Inside Network Research. Inside Network Research is an extension of our current research offerings with new monthly reports based on quantitative analysis, in-house player surveys, and market research.

Our goal is to provide more timely insights at a higher frequency, allowing you to receive more data and analysis to make key decisions in this fast-paced industry. Our current research series, Inside Virtual Goods, will be integrated with Inside Network Research.

The first Inside Network Research report will be Trends in Facebook Audience and Ad Market. Find more information here.

If you’re interested in subscribing to Inside Network Research or a particular report in the Inside Network Research series, contact Kieran Barr, our VP of Sales and Social Media Research, at kieran.barr (at) insidenetwork.com.

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