They’re coming. All 5 billion of them. Are you ready? Facebook and six other companies — Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung — just announced that they are looking to connect 5 billion more mobile-phone users to the Internet.
Facebook Co-Founder and CEO Mark Zuckerberg’s new endeavor is hosted at Internet.org, where he states:
Today, the Internet isn’t accessible for two-thirds of the world. Imagine a world where it connects us all.
Ever see your friends’ birthdays appear in your Facebook notifications … and then see an offer to buy a Starbucks card as a gift?
You know how simple that is to do, right? Just select the gift, choose the amount, and send it off. Voila … instant transaction (even if you’re on a mobile phone) … and the payment was accomplished by one click. No need to enter in your credit card info again, as Facebook already has that on record.
Facebook may be offering you the same easy ability to purchase goods via your wireless device.
On Tuesday, Facebook announced it has rolled out changes to the site’s News Feed algorithm.
If you’re serious about increasing engagement with Facebook, these are 2 concepts you need to learn now. With all of the push for individualized experiences online, Facebook is now providing new strategies to determine which stories appear in one’s News Feed.
The two new plot twists include:
- Story Bumping – This shows older stories that the user might have missed the last time they perused their News Feed. In other words, the stories are new to the user, although possibly older than the current time they’re viewed. Facebook saw:
- a 5 percent increase on interaction with stories from Friends
- an 8 percent increase in interaction on stories from Pages
- an overall increase in stories read from 57 percent to 70 percent
- Last Actor – This involves real time “signaling,” where Facebook tracks the last 50 interactions a user has done within the social network on a rolling basis, and uses that to rank which stories to show in a feed.
After announcing that 41 percent of its advertising revenue was due to mobile efforts, Facebook took the next logical step of mobile advertising by announcing it will now assist developers in publishing their mobile games.
I am NOT surprised by this move.
Facebook can offer its entire social network for distribution, which is already fine-tuned for advertising.
During Facebook’s second quarter earnings call, Facebook Chief Operating Officer Sheryl Sandberg announced there are about 18 million business pages on Facebook and 1 million are being added every *month*.
Broken down that would be around:
- 33,333 pages created every day
- 1,368 created every hour
- 23 created every minute
- 1 created every 3 seconds or so
Now, true, this “business page” count does include every page category. But still, wise businesses (and individuals!) are already taking advantage of this. Facebook makes it so easy for to connect with your customers; using it is just plain common sense.
Are you doing so yet?
On Wednesday, July 17, Rolling Stone magazine revealed that the Boston Marathon bomber suspect was the cover choice for their latest magazine issue. Shortly after, Facebook community outrage violently expressed itself via the page “Boycott Rolling Stone Magazine for their latest cover” — a Facebook page that gained more than 100 thousand likes in less than 24 hours.
That equates to 4,168 likes per hour, which equals 69 likes per minute: a like every 6/7th of a second. The premise of the fanpage is simple, as stated in its about section: “Rolling Stone announced its new cover today, featuring the Boston Bomber. This is unacceptable and a slap in the face for those he killed and maimed.”
Such rapid fan page growth is possible due to the structure of Facebook sharing. Whenever a Facebook user likes a page, that like can show up in that individual’s feed, allowing his or her network to see it as well. In addition, many media outlets and Facebook users are including the hashtag “#Boycott” and “#RollingStone,” which encourages viral sharing via Facebook’s Graph Search. This results in more viewers and more participants becoming polarized to one side or the other.