About Inside Facebook
Inside Facebook is the leading source of news and analysis on Facebook’s global growth, corporate developments, and product innovations. Inside Facebook provides daily news and analysis for developers, marketers, and investors.
Inside Facebook is an independent news service of Inside Network, the industry’s leading research and news organization dedicated to providing original market research, critical analysis, data services and news on the Facebook platform, social gaming, and mobile applications ecosystems. Inside Facebook was founded by Justin Smith in 2006.
Inside Network is a division of WebMediaBrands (NASDAQ: WEBM).
Who Reads Inside Network News?
Leading and emerging developers -Developers at all stages of business need to stay on top of the latest changes on social and mobile platforms. Inside Network’s news sites track technical and business changes affecting developers and entrepreneurs working in app development.
Advertisers, and marketing and digital agencies - Today’s mobile and social platforms open up opportunities and risks for marketing teams. Our marketing coverage is comprised of original reporting, exclusive metrics, and insights on the campaigns and strategies.
Industry analysts, investors, financial institutions, and journalists - Inside Network news sites are the leading source for analysis of breaking news, growth trends, and key events shaping the mobile and social app ecosystem. Our work has recently been cited by many large publications and news services, including:

Research Services and Publications
We publish original research to serve developers, marketers, and analysts interested in gaining a deeper understanding of the Facebook Platform and social gaming ecosystem. Our current research includes:
- AppData – Independent, Accurate Application Metrics and Trends
- Inside Virtual Goods: The Future of Social Gaming 2012
- Inside Virtual Goods: Tracking the US Virtual Goods Market, 2011 – 2012
- The Facebook Marketing Bible: A Comprehensive Guide
Justin Smith
Founder
Justin Smith is the founder of Inside Network, the first service dedicated to providing news and market research to the Facebook platform, social gaming, and mobile app ecosystems. Prior to Inside Network, he was Head of Product at Watercooler, now Kabam, a leading application developer on the Facebook Platform. Prior to Watercooler, Justin was an early employee at Xfire, the largest social utility for gamers, which was sold to Viacom in 2006. Justin holds a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering.
Scott Bialous
General Manager
Scott Bialous is General Manager at Inside Network. Prior to taking the helm at Inside Network, Scott served as VP of Sales at Sequent.ial Media, VP of Sales at SAY Media, VP of Sales and Group Publisher at Jupiter Media, and Associate Publisher at the Washington Post. Scott holds a degree from Miami University.
Brian Mossop
Editorial Director
Brian Mossop is the Editorial Director at Inside Network. Previously, he was the Community Editor at Wired, and the Community Manager at the Public Library of Science (PLOS). He has written about science and sports for Wired, Scientific American, Slate, Scientific American MIND, and elsewhere. Brian completed his undergraduate degree (with honors) at Lafayette College and his PhD at Duke University.
Brittany Darwell
Lead Writer, Inside Facebook
Brittany Darwell is lead writer for Inside Facebook, Inside Network’s site focused on the products and business of Facebook and its developer and marketer ecosystems. Brittany previously held a social media marketing position at Ignited. There she managed communities, developed content and provided social media strategy for clients including NBC Universal, Sony, Activision, Princess Cruises and Coca Cola’s Venturing and Emerging Brands unit. Brittany graduated with a journalism degree from the University of Missouri.
Jonathan Espinosa
Social Media Marketing Specialist
Jonathan Espinosa is Inside Network’s social media marketing expert. Before contributing original content for the Facebook Marketing Bible, he interned for the social TV start-up Miso. There, he helped manage the community and brand its social media presence. Jonathan earned his undergraduate degree in Film and Media Studies with an Asian American Studies minor from the University of California, Santa Barbara.
Trevor van Woerden
Senior Sales Manager, Advertising
Trevor van Woerden is Senior Sales Manager for Advertising at Inside Network. Prior to coming over to the Inside Network team, Trevor represented the mediabistro network specializing in social media. He also spent several years focused on developer targeted accounts with QuinStreet’s B2B division: internet.com. Trevor graduated summa cum laude with a BS in Chemistry and French from the College of Idaho.
Senior Marketing Manager
Ashley Taylor Anderson manages all things marketing-related at Inside Network. Prior to joining the Inside Network team, Ashley worked a Development Editor and Media Producer for Pearson Science and a pastry chef at Sibby’s Cupcakery. Ashley holds a BA in English from the University of California, Berkeley.
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