How Facebook made News Feed 50 percent faster on iOS

shutterstock_188792909

Have you noticed a faster experience, iOS users? Facebook’s engineering team explained how switching from HTML5 to native iOS code improved the speed of the News Feed.

Facebook also rewrote the code for timeline, groups, pages, search and more, but noticed that News Feed got slower with each release.

Facebook’s Adam Ernst, in a detailed blog post, explained that the problem was in the data model layer:

First, let’s talk about how News Feed was designed to work on iOS. The Facebook APIs we use serve as a JSON representation of the stories in your News Feed. Because we didn’t want UIViews to consume JSON directly — there are no type safety or hints about what fields you can expect to get from the server — we create intermediate data models from JSON and used those to power the user interface. Like most iOS apps, we chose to use the system default framework for managing data models: Core Data. Already built into iOS and very well documented, it allowed us to get the native rewrite out the door without reinventing the wheel.

(more…)

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

4 ways to prepare your business for Facebook’s like gate ban

Likegate650

By now, you’ve surely heard about Facebook’s like gate ban that will go into effect on Nov. 5.

If you somehow missed it, here’s a quick rundown.

In August, Facebook announced that they would no longer allow businesses pages to like-gate or fan-gate their content. In essence this means businesses can longer withhold information or materials from their fans in exchange for “liking” their page. This announcement affected custom Facebook page apps, which are also known as tabs, or as we like to call them, campaigns.

Well, the November 5 deadline is quickly approaching so now’s the time to make sure your Facebook efforts won’t be negatively affected by this change.

(more…)

How can Facebook help grow your email list?

shutterstock_210978052

Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their support, learn more or even get more deeply involved. With hundreds of thousands of people suddenly exposed to their cause, and motivated to engage with the mission, the ALS Ice Bucket Challenge exemplified the power of social marketing and illustrates its potential in providing untapped opportunities to reach, capture and cultivate meaningful relationships with supporters.

For years, organizations have treated Facebook and email as entirely different channels to reach and engage supporters. But increasingly, organizations that successfully merge their email and Facebook efforts find themselves with far more benefits.

(more…)

Facebook API updates: developers can hide & unhide comments on a page post via Graph API

shutterstock_168145139

Facebook on Thursday announced updates to its application programming interface (API). Now, through the Graph API, developers can hide and unhide comments on page posts.

Facebook wrote about API version 2.2 in its changelog:

Developers may now hide and unhide comments on a Page Post via the Graph APIPOST /v2.2/{comment_id}?is_hidden=true to hide, POST /v2.2/{comment_id}?is_hidden=false to unhide. You can determine if a comment is hidden, or if you have the ability to hide/unhide the comment by checking the is_hidden or can_hide fields on thecomment node.

(more…)

Deleting your Facebook page is foolish

shutterstock_87938587

You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?

Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”

Let’s lay it out: deleting your Facebook page is foolish.

(more…)

Facebook redesigns reviews page

unnamed

Facebook has apparently rolled out a new design to its reviews page for place-based businesses.

Now, when people click on the reviews tab, they’ll be able to quickly see the overall rating for the page, as well as reviews from friends.

(more…)

Internet.org app extends to Tanzania

shutterstock_143973517

As Facebook CEO Mark Zuckerberg explained in Tuesday’s Q3 earnings call, the company wants to expand Internet.org.

Facebook announced today that the Internet.org app, originally launched in Zambia, is now available in Tigo subscribers in Tanzania. Zuckerberg also posted about the availability in Tanzania on his timeline:

We just launched the Internet.org app in Tanzania, providing free data access to a set of basic internet services.

Everyone in Tanzania can now use the internet for free to find jobs, access health resources and use services like Facebook and BBC News to stay connected and informed.

This summer, we introduced the Internet.org app in Zambia and the impact we’ve seen is inspiring. An expectant mother using the internet to prepare for her pregnancy. A student using Wikipedia to study for her exams. A man living far from the library being able to download books online.

(more…)

3 things we learned from Facebook’s Q3 performance

Zuck_F8_NEW650

Facebook, yet again, posted arguably its best quarter ever, reaping $3.2 billion in revenue in Q3, with 66 percent of their ad revenue coming from mobile. Facebook now has 1.35 billion users (1.12 billion on mobile).

But is the best for Facebook still to come? Here’s what we learned from Facebook’s quarterly earnings call on Tuesday.

1. Facebook thinks it can fix digital advertising

Chief Operating Officer Sheryl Sandberg knows that there’s still a gap between how people interact with advertising (on mobile) and how advertisers still prefer to deliver messages (display and desktop).

(more…)

Facebook in Q3 2014 in charts: $3.2B in revenue, 1.35B users

Screen Shot 2014-10-28 at 1.13.26 PM

How important is mobile for Facebook? Mobile advertising now accounts for 66 percent of Facebook’s advertising revenue, according to Q3 figures announced by the company today.

Facebook posted its most successful quarter to date, in terms of revenue. The social network reaped $3.2 billion in revenue this past quarter, beating Q2 totals ($2.91 billion).

Other key figures:

  • Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19 percent year-over-year.
  • Mobile DAUs were 703 million on average for September 2014, an increase of 39 percent year-over-year.
  • Monthly active users (MAUs) were 1.35 billion as of September 30, 2014, an increase of 14 percent year-over-year.
  • Mobile MAUs were 1.12 billion as of September 30, 2014, an increase of 29 percent year-over-year.

More key stats and facts from Facebook’s Q3 can be found below.

(more…)

Facebook makes it easier to upload multiple photos on mobile

ykyvyy3ol_hvbvwcsenpaqmbx1lah9ecessequ-27ucc4tra2gt9wzaw29p55qbzwdjezab1dbub0bzeshfrnk

Facebook recently announced an update to its iOS and Android mobile apps, aimed at making it easier for users to share multiple photos from their mobile devices.

(more…)

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

PR & Social Media Account Director

Manifest New York
New York, NY

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us