Love Facebook stickers, but wish you could add Pusheen in more places? Facebook is making that happen. The company recently announced some updates to Messenger, as well as a new app that lets people add Facebook stickers onto photos.
Peter Martinazzi, Facebook’s Director of Product Management, announced the new features in a blog post:
The holidays are an important time for people to be connected with their friends and family and Messenger is an easy way to coordinate activities and keep in touch.
To celebrate the season, we are rolling out the following fun holiday features:
- A festive frame for your New Year’s Eve selfies
- Snow globe chat heads
- Holiday inspired sticker packs
- A lightweight new Creative Labs app by the Messenger team called Stickered for Messenger that enables you to add stickers to a photo and send them to friends on Messenger
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The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.
Video trumps photo
If a picture is worth a thousand words, imagine how much a video is worth. Brands and users alike are gravitating more toward video content. This year the paradigm has changed as, for the first time, data shows that Pages are posting more native Facebook videos rather than YouTube videos on Facebook. Facebook is carving out their own share of the YouTube audience – a trend that will continue and grow in 2015.
How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.
While News Feed ads brought the highest percentage of returning users (65.16 percent), Audience Network was stronger than display at 58.55 percent. Fiksu also found that the cost per purchasing user for the Audience Network was roughly a fifth of display.
A new infographic by the Brighton School of Business & Management shows the similarities and differences between Facebook and LinkedIn. Which do you prefer for professional networking?
Facebook is conducting an interesting test, acknowledging that many people use groups to sell and trade items locally. Some Facebook users reported seeing an option in the status update box for groups, prompting them to Sell Something.
Facebook told The Next Web that this is a test:
We are testing a new feature within Facebook Groups to help people better organize posts about items they’d like to sell to other people on Facebook. This is a small test limited to select Facebook Groups that have active selling communities today.
Marketers have a Faustian pact with cookies. Every marketer knows deep down that a cookie is a blunt instrument and its limitations are woefully apparent when dealing with cross-channel campaigns. Unfortunately, cookies are the best and arguably the only way to track the effectiveness of wide-reaching online campaigns. That is, until this year. The relaunch of Facebook’s Atlas and Twitter Fabric have arguably heralded a brave new world in online marketing.
Focusing on Facebook’s Atlas, it is a major move by Facebook to take on Google on its home turf — display advertising. Aside from dispensing with cookies, Atlas purports to bridge the gap between the offline and online advertising worlds by linking the interactions of customers in the real world to their Facebook profile.
Twitter is a great way to share information and chat with your brand’s fans, but a new report by Facebook Preferred Marketing Developer Socialbakers shows that much more of that conversation is happening on Instagram.
Socialbakers looked at the engagement rate of the top 25 most engaging brands, finding that there’s more discussion happening on the photo-sharing platform, and by a wide margin.
Facebook announced today that more than 200 million Say Thanks videos have been created. At its peak, 3.3 million videos were created per hour. Brazil is the most popular country for these videos, followed by the U.S.
Cory Ondrejka, Facebook’s Vice President of Engineering, announced Tuesday that he will leave the company on Dec. 22. Ondrejka led Facebook’s acquisition of Oculus, the virtual reality company the social network purchased earlier this year.
Ondrejka announced in a Facebook post that he’ll start his own company, but didn’t offer specifics:
It has been a privilege to be a part of this company and community for the last 4 years and thrilling to work with so many amazing teams. Rather than break the tagger, I will just say that you all have pushed and taught me more than I could have imagined – and I can imagine a lot. I look forward to seeing what comes next because “we are 1% done” will be just as true in 2015 as it was the day I joined. No one has a greater opportunity and capability to continue connecting the world than Facebook.
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