Facebook famously tried (and failed) to acquire Snapchat, and the time-bomb messaging app has built a loyal following of younger users. However, Snapchat (like Facebook) has not been without its share of controversy and privacy concerns.
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Now your business on Facebook can talk about how the office is eating tacos or feeling hopeful. Facebook introduced the structured status update feature to pages today, as many pages have the ability to share a more descriptive update.
If you have strict privacy settings on Facebook, chances are you know WHAT your Facebook Activity Log is. Especially if you have the option set to approve posts before they’re allowed to your timeline, which is the most common occurrence. And which, by the way, you should definitely have turned on.
For the uninitiated wondering what this Activity Log is, it’s everything. You read that correctly. Everything you have done on Facebook is chronologically categorized and organized for your viewing pleasure or private shame. The good news? You’re the only one that can see your Activity Log.
The bad news? You’re probably not aware of the completely douchey profile you’re creating about yourself — “private” or no. So let’s see what it sees and what you might want to … modify. Hmm?
Facebook, as has been said myriad times, is a mobile company. Mobile advertising is a cornerstone of the company’s revenue, so Spongecell wanted to find out how often and why people engage with mobile ads on the site.
Spongecell found that 75 percent of Americans polled who are on social media and would interact with an ad said they are most likely to do so with a mobile ad on Facebook. Additionally, 33 percent of Facebook users polled who saw advertisements relevant to them said they’d go to the brand’s website for more information or to make a purchase.
Spongecell CEO Ben Kartzman discussed the need for relevant, targeted advertising on Facebook and other social channels:
It’s clear personalized ads are effective in driving consumer engagement. Marketers need to embrace dynamic creative technology, such as the kind Spongecell offers, to give consumers what they want, when they want it. With dynamic creative, advertisers can deliver personalized content to consumers, creating a more engaging ad experience and more impactful brand campaigns.
For brands representing themselves on Facebook with both global and local pages, a recent study reveals that fans of a given local page are far more engaged than fans of the corresponding global page, and this extends to promoted posts as well.
Facebook Marketing Partner Socialbakers cross-analyzed 800 global pages and their accompanying 5,000 local pages and found that while global pages may have more total interactions than local pages, the interactions per 1,000 fans on local pages are significantly higher.
Furthermore, the results showed that as page size increased, so did the interaction gap between global and local pages. Socialbakers Chief Editor Zachary Peterson wrote about the study in a blog post:
The value of posting on Local Pages increased as the Fan base grew. The smallest Local Pages took on 107% more Interactions than Global Pages in the same size range. Middle-sized Local Pages outperformed their Global equivalents by 169%. For the largest Pages, Local Pages gained 346% more Interactions than Global Pages did.
Facebook’s Meghan Peters wrote about the new page:
Today we’re introducing FB Techwire, a resource for journalists to discover original content including breaking news, first-person analysis, photos and videos posted to Facebook by technology influencers and organizations. Like FB Newswire, FB Techwire is also powered by Storyful, the leader in social content discovery and verification for newsrooms.
Facebook CEO Mark Zuckerberg has long talked about Facebook Groups being the next big point for innovation within the company. It looks like that time comes today, as Facebook Creative Labs announced a new app for iOS and Android users, Facebook Groups.
With the Facebook Groups app, users can see and post in their groups, as well as easily create new groups.
Facebook Product Manager Shirley Sun described the app in a blog post:
People use Facebook Groups every day to stay in touch with family, collaborate on projects, plan trips and offer support to friends.
Today, we’re introducing a new Facebook Groups app that helps people share faster and more easily with all the groups in their life. We built this app with the people who use Groups the most in mind, like:
- Students from Donda’s House, an arts nonprofit in Chicago, who use groups to stay in touch during and after a 12-week music program
- A class of dental students in Brazil who use a group to post notes and reminders about upcoming tests and due dates
- Nine best friends spread out across Japan, Malaysia, Singapore, Hong Kong and England who use a group to keep connected
Last year, Facebook started testing a whimsical feature called On This Day, where users could see what they and their friends were doing exactly a year ago.
Many users noticed recently that the feature is no longer available. Facebook confirmed to Inside Facebook that the test has been completed. It remains to be seen whether or not On This Day will return, but the feature had a passionate following.
Facebook has given an aesthetic redesign to one of its little known features — Places.
As noticed by Inside Facebook reader Matteo Gamba, Facebook Places recently underwent a renovation. A Facebook spokesperson told Inside Facebook that the designed happened a while ago, however this design feels new.
Gamba discussed the changes on his blog:
Without any official announcement and apparently going unnoticed, Facebook Places have recently undergone some deep visual polishing, including emotional cover images, discovery sections, city and category landing pages and a deep integration with the Location API, Graph Searchqueries and user generated contents.
Rather than offering a mere list of places, Facebook is now using everything it knows about you, your friends and what’s happening in a specific location to help you discover the best places in town… and make you forget about Yelp, Foursquare, TripAdvisor and every other local discovery website.
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