As Easter approaches, many kids (and adults) will wake up Sunday morning to baskets waiting to be filled with Easter eggs and chocolate.
So we took a look into PageData’s numbers to find out what candies are most-liked by Facebook users. While Hershey’s, Snickers, Reese’s and M&M’s were near the top of the list, the candy page with the most likes on Facebook doesn’t have any chocolate.
Find out what it is below.
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There’s an interesting way marketers are reaching out to customers through Facebook, Twitter and Instagram. When users post that they’re pregnant, or recently engaged — or another significant life event — that’s data marketers can use to predict buying behavior.
Viralheat, a social marketing management firm, says that many clients are seeing success by tracking this type of conversation. For instance, a variety of retailers could target ads toward a user (or join the discussion) who posts a picture of a ring on Instagram with the hashtag #Engaged or makes a public post about an engagement.
Viralheat spoke with Inside Facebook about how brands can use more information that users freely post in order to turn fans into influencers.
Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week.
Back in 2011, the music streaming service angered many users (and potential users) when it made Facebook Connect its only means of signing up for the platform. The company had to defend itself from the onslaught of complaints, and eventually backtracked on the policy about a year later. While the company had hoped its integration with Facebook would help boost its user base, the app’s recent growth shows that you don’t need to make Facebook the only option in order to be successful on the platform.
Facebook appears to be doing what it can to spark reviews from users. Earlier, Facebook tested a script on the review field that would lead a person to write a longer, more descriptive review.
Now, as Inside Facebook reader Matteo Gamba noticed, some place-based pages are seeing the actual rating next to the star symbols on a page’s timeline.
Wondering which of your Facebook friends are in the neighborhood? Facebook now gives you that answer. Soon, Android and iOS users will be able to opt-in to a location service called Nearby Friends.
Facebook stressed in the blog post announcement that this is opt-in (compared to many other services Facebook launches, which are opt-out). Facebook has done something similar in the past, where users are notified when a friend checks in somewhere nearby, but now you’ll be able to see who is around without them checking in.
Users who do this will be able to choose who can see their location.
One of the most popular ad tools on Facebook right know is Custom Audiences. An online retailer recently tapped Facebook Preferred Marketing Developer SocialWire to reach current customers with targeted ads via Custom Audiences, experiencing an average last-click return on investment of $32 for each $1 spent.
The campaign opened up the client’s inventory of 50,000 products, pushing advertisements for 600 of them. SocialWire found that 89 of these products had an ROI greater than 35:1, with some hitting as high as 45:1.
How did they do it?
Many page admins have been struggling with link posts lately, unable to upload an image to go along with the post. The image that goes along with the link post is just the default one that Facebook pulls from the website.
Facebook confirmed to Inside Facebook that it’s not a change in link posts, but a bug that the company is dealing with.
The Financial Times reported this week that Facebook is looking into adding electronic money transferring to its ecosystem.
Stories say that the social network is only “weeks away,” from getting properly approved in Ireland for a service that would let user store money on Facebook and use it to exchange money with friends and pay for goods — similar to PayPal.
This process would allow Facebook to become an “e-money” institution and make it so its European users can send money throughout the continent. Financial Times notes that Facebook has discussed partnering with a few London-based startups that specialize in money transferring services via desktop and mobile: TransferWise, Moni Technologies and Azimo. It would also require Facebook to hold €350,000 and segregate funds equal to the amount of money it has earmarked for this service.
But why is Facebook reportedly getting into this market?
Facebook is rolling out a new feature that allows users to ask friends for movie, book and TV show recommendations.
Inside Facebook reader Matteo Gamba noticed that the social network asked him to ask a friend to recommend a show they’ve watched or a book they like.
A Facebook spokesperson told Inside Facebook that this is not a test, but something the site has rolled out.
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