Walmart and Target aren’t just among the most popular Black Friday retail destinations, they’re the most popular retail pages on Facebook. According to Facebook Marketing Partner Socialbakers, 34.8 million people worldwide like the page for Walmart. Target also has 23.5 million Facebook fans.
But what other pages are vying for News Feed space on Black Friday? Below is a list of the top 50 retail Facebook pages in the U.S., based on fan count.
Socialbakers is also tracking the social hashtag activity around Black Friday in cities such as San Francisco, Los Angeles and New York. Find out the biggest trends in your area by clicking here.
Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!
As people all over the United States prepare to break bread and give thanks today, Facebook’s Data Science team wondered: What are people thankful for?
The usual answers — friends, family, health — top the list, but employment, children and shelter also made the top ten list.
Facebook’s Data Science team discussed the study:
We started by collecting a set of anonymized English status updates that contained “grateful” or “thankful,” as well as the word “day” preceded or followed by a number. These status updates were then aggregated and processed by a text-clustering algorithm so we could identify what people were grateful for.
One of the first things we discovered is that the people who participated in this challenge were overwhelmingly women: 90% of people who participated identified as female on their profile. There are a number of explanations for why this might be: women may be more likely to participate in challenges such as this; women may be more likely to nominate other women than men; women may be more willing to share what they are grateful for on Facebook; etc. To be clear, we think it is unlikely that women are actually more grateful than men.
Not long after Facebook re-launched its robust advertising measurement platform Atlas, adoption has boomed. According to Datanyze, more websites added Atlas technology than Google’s DoubleClick in both October and November.
In October, 34,589 websites added Atlas as their ad server, compared to 33,873 for DoubleClick. So far this month, more than 27,000 websites have added Atlas (though it has also been dropped by more than 13,300 sites), compared to roughly 13,000 who added DoubleClick. Datanyze tracks roughly 25 million websites.
Currently, Atlas has 15.6 percent of the Alexa top 1 million websites, but DoubleClick is still king at 67.5 percent.
Facebook, in recent months, has been building up its local page review interface. Now, review scores are highlighted in bright blue in more places and people can click through and sort reviews based on star rating, most helpful and most recent.
According to Inside Facebook reader Matteo Gamba, there are now four CTA for users to place a review or see reviews.
Glow, a Facebook Marketing Partner, was recently honored by Deloitte, making it into the company’s U.K. Technology Fast 50, showcasing the region’s fastest-growing tech companies. Glow was No. 19 on the list, with a growth of 1,193 percent.
Glow Co-Founder and CEO Damian Routley commented on the nomination:
Glow works at the nexus of mobile, digital and social. This is a very exciting and rapidly growing space. Glow has opened operations in Germany, Singapore and New York in the last year. It is very humbling to be found in such a distinguished list of high growth, high profile and innovative companies.
There are times when Facebook advertisers lose customers and can’t spend their daily budgets because their own campaigns compete against each other, even before reaching the online auction. The reason is due to duplicate targeting. You can prevent the problem by designing your campaigns carefully with the instructions in this article.
Here’s an example: We are running two Facebook campaigns for our web store called “Kalle’s Comfort Shoes” (name changed). The first campaign, called “WCA, main page visitors,” is targeted at web store visitors in Germany and has a daily budget of 1200 euros. The second one, called “Lookalike, seed audience: checkout page WCA,” is targeted at a lookalike audience in Germany and has a 1000 euro daily budget. Because both campaigns are targeting people in Germany, there is a possibility of overlapping audiences. Thus, you can end up competing against yourself!
We’re entering the thick of the holiday season for advertisers, as brands gear up for Black Friday and Cyber Monday. Ampush, a Facebook Marketing Partner, examined the trends of Facebook advertising in Q4 in its Holiday Pricing Strategy Guide.
According to Ampush, the time to find value in Facebook advertising is past, as now CPM roughly doubles from the yearly average. However, there’s high risk/high reward, as CTR is the highest at this time.
Ampush Co-Founder and Chief Marketing Officer Chris Amos talked with Inside Facebook about what will work best for advertisers this holiday season:
Sequencing ads — this is the first year we’re seeing lots of e-commerce retailers leveraging this tactic. It’s only been the past year that this has really caught on, and we’re seeing great results, especially when video is used and advertisers starting campaigns early.
Amos also recommended multi-product ads, videos ads and right sidebar ads as being key to this holiday season.
See what’s immediately above this sponsored post? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company.
Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans. It had nothing to do with ipad giveaways or buying fans to fluff their fan count. Just building real trust over time.
It had nothing to do with how they tested elements of their landing page. No amount of changing button placement, color, or size substitutes for trusted endorsements from friends.
Video has become a growing part of Facebook’s ad strategy, and it seems like small businesses have taken note.
The social network recently released some statistics to show how prevalent video is among small business pages. In September alone, more than 800,000 small to medium sized businesses posted more than 3 million videos directly to Facebook.
Interestingly enough, 84 percent of those uploads were outside of the U.S.
Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook!
Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled.
Instagram and WhatsApp (acquired respectively in April 2012 and February 2014) are two other social apps also with phenomenal audience success, although several notches below. They’re not profit centers yet and will not be discussed here.
What about the blue giant’s mobile diversification strategy beyond the main app and purchased successes?
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