Facebook truly is a mobile company. The social network announced its Q1 2014 financial and user figures, showing that now there are more than 1 billion mobile monthly active users around the glove.
Overall, Facebook has 1.27 billion MAUs and 802 million DAUs.
Below are some more key charts showing Facebook’s Q1 performance.
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David Ebersman, who has been Facebook’s Chief Financial Officer for nearly five years, announced today that he is leaving the company. Ebersman will be succeeded on June 1 by David Wehner, currently Facebook’s Vice President of Corporate Finance and Business Planning. Ebersman will stay with Facebook through September, then leave to resume a career in healthcare.
CEO Mark Zuckerberg commented on Ebersman’s departure:
David has been a great partner in building Facebook, and I’m grateful for everything he’s done to help make the world more open and connected. David set us up to operate efficiently and make the long term investments we need, and built an incredibly strong team including Dave Wehner, our next CFO. I look forward to working with Dave in his new role.
Kealan Lennon, CEO and Founder of Dublin-based social greeting card company Cleverbug, has been named to Facebook’s Small Business Client Council for EMEA (Europe, Middle East, Africa).
Cleverbug has grown rapidly by allowing Facebook users to create online and physical cards for friends using Facebook photos. Cleverbug has built a social graph through Facebook of more than 50 million users in the past 12 months, with customers in 150 countries.
Lennon wrote in a press release about the honor of being added to Facebook’s Small Business Client Council:
It is an honor to be recognized by the leader in social as being at the forefront of social and mobile adoption. We have experienced phenomenal growth and engagement in our business via Facebook, and have grown to become leaders in the greeting card publishing space. Over 15 million Facebook users see CleverCards in their News Feed every month, and that number is rapidly growing.
One of the most popular ad tools for Facebook marketers in Q1 was the call to action button. As Facebook adds more calls to action, brands have been flocking to the tool as a way to get installs, signups and conversions.
James Borow, CEO of Facebook Strategic Preferred Marketing Developer SHIFT, talked with Inside Facebook about how successful call to action buttons were in Q1 2014, as well as the way that more advertisers are adopting video. Borow told Inside Facebook that when a marketer uploads a video directly to Facebook, rather than a site like YouTube, the ad tends to perform 5 times better. Additionally, among SHIFT clients, there has been an 80 percent increase in video spending on Facebook.
Inside Facebook: How was this year’s Q1 for Facebook advertisers?
James Borow: Q1 has been incredibly strong on Facebook. Year over year, in comparison to Q1 2013, we’ve seen a dramatic increase in spend. The News Feed in mobile, in particular, dominates. We really are seeing a persistent shift to mobile from desktop. I think that we’re seeing that performance of the channel continues to be incredibly compelling, in terms of actually delivering ROI for the advertisers. Facebook is becoming not just a social channel, but a marketing channel for meeting business goals. That’s really come into clear focus this quarter.
The report found that Facebook users constantly click links in their News Feeds. In March, Facebook drove 21.25 percent of the overall referral traffic to sites. Since December, Facebook’s share of traffic grew 38 percent.
The findings are based on four months of data collected between December 2013 and March 2014 from more than 300,000 websites that reach more than 400,000 unique visitors each month. It examined the eight most popular social media platforms that were referred to Shareaholic’s network of sites, that include independent lifestyle blogs, publishing companies and commerce sites.
Facebook also remained the dominant mobile login conductor, with 62 percent, and is the overwhelming choice for those connecting with ecommerce sites, at 77 percent.
Gigya’s Victor White examined the Q1 social login ecosystem in a blog post:
In Q4 2013, Gigya saw Facebook make strides in the war for identity, as it regained a sizable share of logins in a number of industry verticals and regions. In Q1 2014, this trend continued with the world’s largest social network seizing more than 51% of social logins in North America for the first time in three previous quarters. In Q1 we also saw Yahoo continue losing its share of logins in almost every single vertical and region, a trend that mirrors the company’s recent move to eliminate Facebook and Google/Google+ logins from Yahoo properties.
Gigya’s infographic, showing all social login stats for Q1, is below.
In light of Earth Day, Facebook recently put out a list of the most checked-in U.S. National Parks, with Arizona’s Grand Canyon leading the list.
Of all the people who checked into a U.S. National Park on Facebook in 2013, 9 percent visited more than one National Park in that year. Interestingly, 12 percent of those who checked into a National Park on Facebook last year weren’t from the U.S. The top countries of international visitors to U.S. National Parks (according to Facebook check-in data): the U.K., Germany, Canada, Australia and France.
Among U.S. residents who checked into a National Park on Facebook, Washington D.C. was the most popular city of origin, followed by Los Angeles, Las Vegas, San Diego and Denver.
Read below to find out the most checked-in U.S. National Parks on Facebook.
Nanigans, a Facebook Strategic Preferred Marketing Developer, recently released its Q1 2014 Facebook advertising trends report, finding that advertisers recognize the value of their female audience on Facebook and that teens don’t have money to spend.
From Q1 2013 to Q1 2014, Facebook advertisers allocated 63 percent of their budget to women and just 37 percent to men. Nanigans found that on average, ads targeted toward women cost 12 cents more than men, but delivered a 39 cent higher revenue-per-click. When they examined key performance indicators by age group, the revenue-per-click data suggested that the teen demographic, those 18-24, was the worst monetizing demographic and 45-54 was the best performing age group.
Adobe, a Facebook Strategic Preferred Marketing Developer, released Monday night its Q1 2014 Social Intelligence Report, showing that Facebook’s ad performance has kept chugging along — especially on Fridays.
Among Adobe’s clients, cost-per-click (CPC) is down 2 percent year-over-year and 11 percent quarter-over-quarter, while clickthrough rate (CTR) rose 160 percent YoY and 20 percent QoQ. Facebook ad clicks overall were increased by 70 percent YoY and 48 percent QoQ. Impressions are up 40 percent YoY and 41 percent QoQ.
Joe Martin, a Senior Analyst for Adobe Digital Index, talked with Inside Facebook about Facebook’s ads performance in the first quarter of the year:
A lot of the Facebook changes are around making sure people see the content they want to see. Even though that’s making brands possibly pay for more impressions than they were before, it’s keeping News Feeds clean of excessive brand posts. If I like 100 brands, and I saw every post, that’s all I’d ever see on my News Feed. So Facebook is really rewarding people for original content, media-rich content and people are responding with some higher engagement rates.
Facebook has made a slight change to the way related posts are shown, after a user clicks on a link in News Feed.
Previously, when someone clicked on a link in News Feed, Facebook would show a few stories related to the topic. This used to be done horizontally, but now it appears that Facebook is testing this vertically, taking up more room in the News Feed.
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