Hyperlapse Becomes a Tool for Marketers

BrandsHyperlapse650Bluetooth-speaker manufacturer Jam Wireless Audio may have been one of the first brands to tap the new Hyperlapse time-lapse video application from Instagram for marketing purposes, but it now has plenty of company, as the Facebook-owned photo- and video-sharing network shared some more examples in a post on the Instagram for Business blog.

Instagram offered the following examples of brands using Hyperlapse in its blog post:

Behind the scenes: Flying through the narrow corridors of its New York office, @voguemagazine gives a sneak peek into the day-to-day world of an editor at a top fashion magazine. An employee at @burtonsnowboard captures a coworker heading into the skate park at its Vermont headquarters.

Products in the making: In a Hyperlapse of a ceramicist trimming a clay cup while it’s still on the pottery wheel, @shopmazama gives viewers a chance to appreciate the artistry and precision behind its hand-made homewares. @ohhappyday takes a playful approach to enlivening its storefront in San Francisco.

Services in motion: A @jetblue plane pulls away from a gate, reinforcing the airline’s message of on-time departures.

A unique vantage point: Diners probably wondered what was going on when the owners of @russanddaughters carried a ladder into their new cafe to capture their famous smoked salmon being sliced from above. A flight technician at @3drobotics mounted an iPhone to a 3DR x8 drone and set it free above the Pacific Ocean.

In addition to these examples, be sure to check out many more great examples from the community here.

Readers: What do you think of how brands are using Hyperlapse so far?

Strategic Mobile Marketing

Mediabistro Course

Strategic Mobile Marketing

On October 21. work with the digital strategy director for Saatchi & Saatchi to develop a marketing strategy for smartphones, tablets, and mobile devices! You’ll learn how to optimize content for mobile, create responsive landing pages, and track all mobile efforts. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

SEO Specialist

Creative Circle
Atlanta, GA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Communications Coordinator

National Science Teachers Association
Arlington, VA

Community Editor

Chalkbeat
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us