Video adtech firm Mixpo acquires PMD ShopIgniter

Mixpo-Anounce_005-02

Mixpo, a Seattle-based company that specializes in video advertising technology, announced recently that it has acquired Facebook Preferred Marketing Developer ShopIgniter.

ShopIgniter will join Mixpo, but continue to work out of its Portland office. Mixpo acquired ShopIgniter to expand its cross-device capabilities. Financial terms of the deal were not disclosed.

Jeff Lanctot, the President and CEO of Mixpo, commented on the acquisition:

With Facebook and Twitter’s increasing focus on video and the overall growth in mobile advertising, we saw an opportunity to integrate ShopIgniter’s social and mobile capabilities with Mixpo’s multiscreen video ad platform. ShopIgniter has a tremendous product and a great team. We’re happy to welcome ShopIgniter employees to Mixpo, and know that our clients will be the beneficiaries of our combined efforts.

ShopIgniter CEO Matt Compton also talked about what this means moving forward:

Mixpo and ShopIgniter are very complementary companies. The fit between the products, customers and teams became obvious very quickly in our initial discussions. The combined company will be the clear leader in rich, interactive advertising across all devices and channels from desktop display to mobile social. We are excited to join forces with Mixpo and look forward to a seamless integration.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us