Facebook PMD Fanbooster launches ads platform
Norwegian Facebook Preferred Marketing Developer Fanbooster announced recently that the company has launched a Facebook ads platform. Fanbooster started four years ago as an app creator, but now the company is evolving to support advertising.
Fanbooster aims to make Facebook advertising simpler and more time-efficient. Through the company’s ad offerings, advertisers can create and save target groups, split campaigns and utilize Facebook’s complex targeting and bidding motels with just one button.
Fanbooster’s Vice President of Marketing, Alex Grimstad, described the new vision of the company to Inside Facebook:
We spend a lot of time working with Facebook ads, for both ourselves and for our clients. We’ve seen that the Boost Post button is really powerful as it gives advertisers a really quick way to get your messages out there. Meanwhile there are some really great targeting options in Power Editor and Ads Manager that you don’t get by hitting the Boost Post button. With the launch of the Fanbooster ads platform, our ambition is to reinvent the Boost Post button, and we call it One-Click Promotion. It’s as easy as boosting a post and equal to setting up an advanced campaign. The best from both worlds.