Facebook’s newest PMD: AdEspresso
Big news is brewing at AdEspresso, which was recently named a Facebook Preferred Marketing Developer. The San Francisco-based company (also with offices in Milan and the Netherlands) is a SaaS platform for Facebook advertising optimization, aimed at helping small businesses advertise on the social network.
Massimo Chieruzzi, the CEO and Co-Founder of AdEspresso, commented on the designation in a press release:
Facebook Advertising is a huge opportunity for SMB’s around the world and AdEspresso helps them succeed. There’s no need for Excel reports with hundreds of rows and columns of cryptic metrics and numbers. What advertisers want are the few and actionable pieces of information they really need to get real world results from their social advertising dollars. We’re committed to surfacing this information and helping our customers to do well.
Though AdEspresso is focusing on small businesses, the company has worked with major brands such as Heinz, Oakley and Pirelli.
Chieruzzi tells Inside Facebook that AdEspresso wants to provide small businesses with an advanced tool for Facebook advertising, but make it simpler to navigate. The product AdEspresso has developed is built on simplicity, with a step-by-step guide through the process of optimizing Facebook ads for ROI.
AdEspresso started as a side project for Chieruzzi’s previous company, Creative Web. The company moved to the U.S. in October after being accepted into Silicon Valley accelerator 500 Startups. Since moving to San Francisco, AdEspresso has raised $1.35 million in funding from Texas Atlantic Capital, SierraMaya Ventures and VegasTech Fund.
More than 11,000 users from 83 countries have used AdEspresso, leading to an average revenue growth of 35 percent month over month.
AdEspresso also announced that it recently became the first advertising partner of Canva, a tool which makes it simple to create professional quality graphic design. Chieruzzi discussed this, as well:
Testing multiple designs is critical for successful Facebook advertising. Thanks to our partnership with Canva, our users will be able to easily create and test many beautiful visuals without any design skill.