Instagram debuts advertising, marketing tools

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Instagram’s clout as a marketing channel just got a little bigger. Instagram announced recently that there will be a trio of tools for advertisers and marketers: account insights, ad insights and ad staging.

Instagram announced these new tools on its blog:

The new tools will help brands monitor their posts and campaigns by providing information on reach, impressions, and engagement. For example, an advertiser will now have access to a real-time campaign summary and data showing how their target audience is responding to each of their sponsored photos. Also, brand marketers will be able to better understand the best time of day to post a photo or video.

We’ve worked closely with several of our advertising partners to make sure these tools meet their needs. We’re now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year.

So what can these features do?

Account Insights

This will allow marketers to track KPIs such as impressions and reach of their posts. Similar to Facebook’s page insights tool, this shows a weekly breakdown of post performance.

tumblr_inline_nan5ixVYAP1svv7b7Ad Insights

Through Instagram’s ad insights, advertisers can see the effectiveness of their paid posts. This feature measures campaign objectives, impressions, reach and frequency.

tumblr_inline_nan6d1uMfj1svv7b7

Ad Staging

This allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns.

These features will roll out to Instagram marketers and advertisers over the next few weeks and months. This may not be available immediately, so have patience.

Readers: What do you think of these tools on Instagram?

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