App Links update: 3B+ unique URLs since April, launch of analytics and blog

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Facebook’s App Links product — aimed at helping people go straight from a News Feed post or ad into an app — has been fairly popular so far. The company announced Thursday an analytics suite, better support for Windows Phone and a blog for news about the technology.

So far, hundreds of apps such as Spotify, Hulu and Airbnb have used App Links to create more than 3 billion unique URLs.

The company announced all of these updates in the new blog:

To further our commitment to building an industry standard around mobile deep linking, we’re excited to announce updates and improvements to the App Links community. Since we launched App Links at f8 in April 2014, we’ve seen over 3 billion unique App Links created across hundreds of apps including Spotify, Mailbox, Hulu, Vimeo, and Airbnb.

Thanks to all the feedback we’ve received from the developer community, we are excited to announce the following updates: analytics for App Links, improved support for Windows developers, and refreshed content on Applinks.org.

Readers: How do you feel about App Links so far?

Image courtesy of App Links’ Facebook page.

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