Facebook testing call to action options on organic video posts
Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and Inside Facebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.
Facebook has made the call to action button a powerful option for direct response through ads, but now it looks like page admins could get the ability to add such a button on non-advertised posts.
According to another screenshot shared by Gamba and Memorado, here are the CTA options:
- Shop Now
- Book Now
- Learn More
- Sign Up
- Watch More
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