Facebook testing call to action options on organic video posts

CTAVideo

Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and Inside Facebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.

Facebook has made the call to action button a powerful option for direct response through ads, but now it looks like page admins could get the ability to add such a button on non-advertised posts.

According to another screenshot shared by Gamba and Memorado, here are the CTA options:

  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download
  • Watch More

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