Facebook changes guidelines for page ratings

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If you’ve got a product-based page on Facebook (but haven’t entered your physical address), you might have noticed recently that your page ratings are no longer showing. It’s not a bug, it’s a feature.

Facebook confirmed to Inside Facebook on Thursday that only Facebook pages with a defined location will have the star ratings, not pages in the product/service category. A Facebook spokesperson said that they’re focused on the page ratings relating to businesses with a physical place:

We’re focused on ratings and reviews for places right now.

This was first pointed out to Inside Facebook by reader Matteo Gamba.

Facebook pointed out a Help Center entry that sheds more light on the decision, and what businesses can do to have ratings show on their page:

To let people add star ratings and reviews to your Page, you’ll need to choose Local Business for your Page’s category and add your business address to the Page. You can choose your Page’s category when you create a Page, or if you’ve already created a Page, you can change your Page’s category.

This does not appear to affect restaurants or any other business page that had a defined address already listed.

Readers: Have you noticed this?

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