Facebook: Travelers to Brazil during World Cup saw 15% gain in international friendship

shutterstock_204791929

“Hey, can I add you on Facebook?”

It seems those words were spoken quite a bit during the World Cup. Facebook’s Data Science team studied check-ins and international friend requests in Brazil, finding that travelers to Brazil saw a 15 percent rise during the tournament in friend connections from another country. On average, international visitors to Brazil during the World Cup made 2 friends — one from the host country and one from another country.

Facebook blogged about the check-in and friend connection data they collected throughout the World Cup:

As international visitors spent time in Brazil and attended the World Cup matches, they met and socialized with other passionate soccer fans from around the world. We were curious to see if the fans were making friends with people they wouldn’t ordinarily meet at home, so we looked at new friendships between people who checked into Brazil that spanned across countries.

We can see a steady increase the probability that a new Facebook friend is from a different country among World Cup visitors.  Travelers to Brazil begin June with a relatively high 10% probability of a new friend living in a different country but it increases to about 15% during the tournament.

Facebook also put together a fascinating map showing the friend connections made in Brazil during the World Cup. (Click to enlarge.)

Friendship_Map[6][1]

People who visited from these countries formed the most new friendships with Brazilians during the World Cup:

  1. United States
  2. Australia
  3. Argentina
  4. Mexico
  5. UK

People who visited from these countries formed the most new friendships with Americans during the World Cup:

  1. UK
  2. Australia
  3. Mexico
  4. Colombia
  5. Canada

Friendships between people in these country pairs were the most common among non-Brazilian and non-Americans:

  1. UK and Australia
  2. Mexico and Colombia
  3. Columbia and Chile
  4. Australia and Canada
  5. UK and Canada

Here’s a look at the top World Cup stadiums, in terms of check-ins:

  1. Maracanã, Rio de Janeiro
  2. Estádio Nacional Mané Garrincha, Brasília
  3. Arena de São Paulo, São Paulo
  4. Estádio Castelão, Fortaleza
  5. Estádio Mineirão, Belo Horizonte

Which games were the most checked-into?

  1. Germany vs Argentina (final match) – July 13, Maracanã, Rio de Janeiro
  2. Brazil vs Croatia (opening match) - June 12, Arena de São Paulo, São Paulo
  3. Chile vs Spain – June 18, Maracanã, Rio de Janeiro
  4. Colombia vs Uruguay - June 28, Maracanã, Rio de Janeiro
  5. Brazil vs Cameroon - June 23, Estádio Nacional Mané Garrincha, Brasília

According to Facebook, Brazilians checked into World Cup stadiums the most, followed by visitors from the United States, Mexico, Colombia and Argentina.

Top image courtesy of ANDRE DURAO / Shutterstock.com.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us