How to refine your audience when boosting a Facebook post

shutterstock_186076106

The Boost option on Facebook has come a long way since launch. With recent changes addressing concerns about targeting and low quality engagement, it’s now a viable option to quickly promote content.

However, some effort is still required if you want performance, so careful with simply clicking and forgetting.

Here’s how to customize your audience when using Boost Post:

Prerequisite: Check if the option to use Saved Target Groups created through the Power Editor are available for your page in the Boost Post feature of Individual Posts or not. Its available on select pages as of now.

1. Make a Saved Target Audience and Include your Custom Audiences and other demographic options through the Power Editor. You could create a Saved Target Audience for each Custom Audience you have.

unnamed (2)
2. Click on Boost Post and choose the Saved Target Audience you want to use.
unnamed (3)
The option to target people who like your Page and their friends still exists but it’s only visible to Pages with 50+ likes, as reach would be too small for fans and friends of fans if a Page has fewer than 50 likes.
Facebook talks about this a little in the help center. Previously, boosting just wasn’t available to these small pages at all.

unnamed (4)


You can follow the following steps to use the previously called ”People you choose through targeting” though

1. Scroll down and click on Create Audience
unnamed (5)
2. Choose demographic and targeting audiences
unnamed (6)
3. New audience with the name selected is created
unnamed (7)
4. Click on Boost Post to boost the post and review the audience you are advertising to
unnamed (8)

5. Once a new audience is created, it shows up as the default audience for all other posts on the page even if they are automatically posted from a 3rd party app

Special thanks to Gagandeep Gill for sending his notes on how to do this.

Top image courtesy of Shutterstock.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Designer/Graphic Designer

Crisis Communications Agency
New York, NY

Web Developer/Digital Analyst

Washingtonian
Washington, DC

Managing Editor, Travel Website

McMurry/TMG
Washington, DC

Web Prod. Artist/Interactive Designer (Telecomute)

Elements Behavioral Health
Long Beach, CA

Assistant Web Producer

The Wirecutter / The Sweethome
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us