How to refine your audience when boosting a Facebook post

shutterstock_186076106

The Boost option on Facebook has come a long way since launch. With recent changes addressing concerns about targeting and low quality engagement, it’s now a viable option to quickly promote content.

However, some effort is still required if you want performance, so careful with simply clicking and forgetting.

Here’s how to customize your audience when using Boost Post:

Prerequisite: Check if the option to use Saved Target Groups created through the Power Editor are available for your page in the Boost Post feature of Individual Posts or not. Its available on select pages as of now.

1. Make a Saved Target Audience and Include your Custom Audiences and other demographic options through the Power Editor. You could create a Saved Target Audience for each Custom Audience you have.

unnamed (2)
2. Click on Boost Post and choose the Saved Target Audience you want to use.
unnamed (3)
The option to target people who like your Page and their friends still exists but it’s only visible to Pages with 50+ likes, as reach would be too small for fans and friends of fans if a Page has fewer than 50 likes.
Facebook talks about this a little in the help center. Previously, boosting just wasn’t available to these small pages at all.

unnamed (4)


You can follow the following steps to use the previously called ”People you choose through targeting” though

1. Scroll down and click on Create Audience
unnamed (5)
2. Choose demographic and targeting audiences
unnamed (6)
3. New audience with the name selected is created
unnamed (7)
4. Click on Boost Post to boost the post and review the audience you are advertising to
unnamed (8)

5. Once a new audience is created, it shows up as the default audience for all other posts on the page even if they are automatically posted from a 3rd party app

Special thanks to Gagandeep Gill for sending his notes on how to do this.

Top image courtesy of Shutterstock.

Strategic Mobile Marketing

Mediabistro Course

Strategic Mobile Marketing

On October 21. work with the digital strategy director for Saatchi & Saatchi to develop a marketing strategy for smartphones, tablets, and mobile devices! You’ll learn how to optimize content for mobile, create responsive landing pages, and track all mobile efforts. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

SEO Specialist

Creative Circle
Atlanta, GA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Communications Coordinator

National Science Teachers Association
Arlington, VA

Community Editor

Chalkbeat
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us