World Cup: More than 1 billion interactions on Facebook

facebook-1-billion

As the U.S. men’s national team prepares to battle Belgium in the 2014 World Cup, Facebook recently announced that there have been more than 1 billion interactions on the social network about the games.

Facebook has never seen an event with more than 1 billion interactions on the site. On Saturday alone, there were more than 75 million posts, comments and likes from 31 million people about the match between Brazil and Chile.

Facebook also released data related to the popularity of players’ posts.

Of the top 20 most-liked Facebook posts by World Cup athletes during the tournament, a combined 12 of them are by Brazilian teammates Neymar and David Luiz:

Top 20 Facebook player posts with the most likes:

  • Neymar – 7
  • David Luiz – 5
  • Leo Messi – 4
  • Cristiano Ronaldo – 3
  • Bastian Schweinsteiger – 1

Eleven player posts have more than a million likes:

  • Neymar – 7
  • Leo Messi – 3
  • Cristiano Ronaldo – 1

Facebook commented on the popularity of the World Cup:

One Billion. That’s how many World Cup-related posts, comments, and likes 220 million people on Facebook have made in the course of conversation since the tournament began on June 12. Engagement on Facebook around the knockout matches over the weekend pushed the overall interactions number over the 1 billion mark.

Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment. Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us