Facebook’s App Links: Now available through PMDs

AppLinks650

Not long after announcing what’s going on with FbStart, Facebook offered an update on another f8 innovation: App Links. Through deeplinking technology, App Links eliminates the need for a mobile browser by connecting users straight from a Facebook ad or post into the company’s app.

Through App Links, developers have facilitated more than 1 billion actions, going from Facebook post to an app.

Today, as Facebook Software Engineer Gokhan Caglar explains, App Links is available to use in mobile app ads through Preferred Marketing Developers:

On April 30 at f8, we introduced App Links, an open, cross platform standard for linking on mobile. Since then, hundreds of apps have adopted App Links, including SpotifyMailboxQuipHuluRedfin,GoodreadsLive Nation, and Vimeo. Third party SDKs such as the Xamarin SDK and theFacebook.NET SDK have also embraced the standard. To date, developers have enabled more than a billion unique App Links on mobile.

With App Links, you can drive people into your app directly from stories on Facebook, whether they’re published from your app, from a Page, or from people copying and pasting URLs. Starting today, you’ll also be able to use App Links in mobile app ads through our Preferred Marketing Developers.

Sasha Aickin, CEO of Redfin, talked about how App Links helps his company:

When you are on your phone and click on a Redfin link, App Links takes you to the Redfin app for a more seamless home shopping experience. This is obviously great for our customers and it solves a frustrating development problem that my team — and every other mobile developer — has faced over the years.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

WHYY
Philadelphia, PA

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Social Media Marketing Manager

NBC Universal
New York, NY

Director of Media Relations

American Jewish World Service
New York, NY

Director of Communications

New York University
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us