Facebook PMD Innovation Competition: Gallop Labs, BrightWhistle, Kenshoo, Unified crowned

PMDBadge650

Facebook announced Monday the winners of its latest Preferred Marketing Developer Innovation Competition, “Providing Unique Solutions.”

In this competition, PMDs were challenged to create tailored tools that serve advertiser objectives such as mobile app advertising, online sale, in-store sales and brand awareness.

Here’s a look at the winners in each category.

Mobile app advertising: Gallop Labs, from BNOTIONS (Learn more)

In-store salesBrightWhistle (Learn more)

Online sales: Kenshoo (Learn more)

Brand awareness: Unified (Learn more)

Kenshoo’s Senior Vice President of Product, Will Martin-Gill, commented on the honor:

Kenshoo Intent-Driven Audiences allows marketers to leverage signals from search marketing to reach their most valuable customers with Facebook advertising. At Kenshoo, we continually strive to provide marketers with innovative solutions to help them bridge the gap across channels to drive better results. This recognition supports the true value of IDA in leveraging Facebook’s advanced targeting capabilities to help advertisers more effectively achieve their marketing goals.

Unified’s Chief Product Officer and Co-Founder, Jason Beckerman, discussed what the award means for the company:

Facebook’s massive reach creates incredible opportunities for brands in the automotive, retail, insurance and franchise industries to reach consumers around the world and in local markets simultaneously. We’re honored that Facebook selected us as a winner for the second year in a row, and excited to roll the technology behind our winning entry out to customers around the world.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Advertising Campaign Manager

Amazon
New York, NY

Web Content Specialist

Philadelphia College of Osteopathic Medicine
Atlanta, GA

Web Producer

InvestmentNews
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us