Facebook PMD Innovation Competition: Gallop Labs, BrightWhistle, Kenshoo, Unified crowned
Facebook announced Monday the winners of its latest Preferred Marketing Developer Innovation Competition, “Providing Unique Solutions.”
In this competition, PMDs were challenged to create tailored tools that serve advertiser objectives such as mobile app advertising, online sale, in-store sales and brand awareness.
Here’s a look at the winners in each category.
Kenshoo’s Senior Vice President of Product, Will Martin-Gill, commented on the honor:
Kenshoo Intent-Driven Audiences allows marketers to leverage signals from search marketing to reach their most valuable customers with Facebook advertising. At Kenshoo, we continually strive to provide marketers with innovative solutions to help them bridge the gap across channels to drive better results. This recognition supports the true value of IDA in leveraging Facebook’s advanced targeting capabilities to help advertisers more effectively achieve their marketing goals.
Unified’s Chief Product Officer and Co-Founder, Jason Beckerman, discussed what the award means for the company:
Facebook’s massive reach creates incredible opportunities for brands in the automotive, retail, insurance and franchise industries to reach consumers around the world and in local markets simultaneously. We’re honored that Facebook selected us as a winner for the second year in a row, and excited to roll the technology behind our winning entry out to customers around the world.