Facebook launches multi-product ads, enhances Custom Audiences

MultiProductAds650

Facebook this week announced a new feature for advertisers seeking better direct response through the social network, and made Custom Audiences even more powerful.

Now, Facebook advertisers can showcase up to three products in one ad unit on both desktop and mobile.

Facebook blogged about this new ad offering:

Say you’re an online retailer that’s looking to reach people that browsed your site without making a purchase. Combining the multi-product ad unit with Custom Audiences from your website, you can produce a carousel of different items — like handbags, sundresses and sandals — to show in News Feed to specific audiences. Ecommerce company Nomorerack used this approach and saw its click-through-rates increase as much as 42% and its cost per acquisition decrease between 42% and 45%.

Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads API. We’ll work to incorporate multi-product ads into our other ads interfaces later this year.

NewCustomAudiences

Facebook also announced a deepening of its popular Custom Audiences from your website:

In the coming weeks we’ll roll out several enhancements to Custom Audiences from your website, allowing businesses to reach people faster and build more nuanced audiences. These improvements include:

A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences — i.e., people who haven’t visited your website in a while, or people that have visited certain pages of your site.

And new audience limits that enable advertisers to build highly targeted segments for different products in their catalog, along with a new feature that allows advertisers to automatically build audiences based on past activity history on their website.

NewCustomAudiences2Additionally, Facebook has also developed a Chrome web plugin called FB Pixel Helper. This allows advertisers to troubleshoot their Custom Audience and conversion pixel installations on their websites.

Readers: What do you think about these new features?

 

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Community Manager

Advanstar Communications
Iselin, NJ

Social Media Journalist, Travel Website

McMurry/TMG
Washington, DC

Social Media Manager

The National Review
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us