Facebook launches multi-product ads, enhances Custom Audiences
Now, Facebook advertisers can showcase up to three products in one ad unit on both desktop and mobile.
Facebook blogged about this new ad offering:
Say you’re an online retailer that’s looking to reach people that browsed your site without making a purchase. Combining the multi-product ad unit with Custom Audiences from your website, you can produce a carousel of different items — like handbags, sundresses and sandals — to show in News Feed to specific audiences. Ecommerce company Nomorerack used this approach and saw its click-through-rates increase as much as 42% and its cost per acquisition decrease between 42% and 45%.
Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads API. We’ll work to incorporate multi-product ads into our other ads interfaces later this year.
Facebook also announced a deepening of its popular Custom Audiences from your website:
In the coming weeks we’ll roll out several enhancements to Custom Audiences from your website, allowing businesses to reach people faster and build more nuanced audiences. These improvements include:
A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences — i.e., people who haven’t visited your website in a while, or people that have visited certain pages of your site.
And new audience limits that enable advertisers to build highly targeted segments for different products in their catalog, along with a new feature that allows advertisers to automatically build audiences based on past activity history on their website.
Additionally, Facebook has also developed a Chrome web plugin called FB Pixel Helper. This allows advertisers to troubleshoot their Custom Audience and conversion pixel installations on their websites.
Readers: What do you think about these new features?