SPMD SHIFT integrates Unmetric into Open Marketing Cloud

ShiftLogo650

SHIFT, a Facebook Strategic Preferred Marketing Developer, announced  Tuesday morning that it has integrated Unmetric into its Open Marketing Cloud.

According to SHIFT, Unmetric’s campaign intelligence, fueled by algorithms and human insights, will provide more value for SHIFT OMC users, allowing them to analyze key social metrics and enhance paid campaigns. SHIFT’s Open Marketing Cloud allows brands to coordinate campaigns on Facebook, Twitter and LinkedIn.

James Borow, Co-Founder and CEO of SHIFT, discussed how the partnership will help brands:

Our goal is to provide brands with a single platform that combines all the data and solutions they need to reach their customer with the right message, at the right time, and Unmetric’s data and capabilities complement that mission. The most valuable insight marketers can gain is knowing when organic content is performing well, so they can boost the content into paid media to maximize the revenue opportunity. Unmetric allows us to provide our clients with the tools they need to seamlessly execute their social advertising campaigns across Facebook, Twitter and LinkedIn.

Unmetric CEO Lakshamanan Naryan also illustrated how the partnership will help:

In today’s social media marketing landscape, brands don’t just need big data, they need actionable data that helps push business objectives forward. Our platform enables brands to achieve this by providing the competitive intelligence needed to make informed and strategic decisions. The partnership with SHIFT Open Marketing Cloud will help brands improve real-time efficiency and spend on their collaborative social advertising campaigns.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Marketing Associate

Wainscot Media
Montvale, NJ

Assistant/Associate Professor - Social Media

SYRACUSE UNIVERSITY
Syracuse, NY

Campaign Manager

Interactive One
New York, NY

Digital Marketing Director

McMurry/TMG
Phoenix, AZ

Social Media and Communications Assistant

Carnegie Endowment for International Peace
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us