Inside Facebook’s guide to the 2014 World Cup

WorldCup650As the World Cup kicks off Thursday in Brazil, people all over the world will talk about the matches on Facebook. The social network has launched a trending hub where soccer fans can visualize the discussion around the games.

The trending World Cup hub includes all posts from friends and notable pages about the events, as well as scoring updates.

Facebook blogged about the new feature:

Millions of soccer fans from around the world will join the conversation about the 2014 World Cup on Facebook. People come to Facebook during sporting events to connect and engage with friends who are following the action, to cheer on their favorite teams and players, and to find out the latest scores and highlights.

For this year’s World Cup, we want to give people one great place to experience the action in real time. Today we are launching Trending World Cupa dedicated hub for fans on Facebook to follow the tournament as it unfolds.

Many analysts are saying that this will be the most social World Cup in history, as Twitter and Facebook weren’t quite the force four years ago they are today. According to Adobe, a Facebook Strategic Preferred Marketing Developer, before the games even started, the World Cup generated more than 19 million social mentions since June 2013.

A RadiumOne study notes that Facebook will be the most popular place to read about the World Cup (according to 41.3 percent of those surveyed) and share updates (21.3 percent).

SHIFT, a Facebook Strategic Preferred Marketing Developer, put together an interesting infographic showing the social popularity of World Cup countries and players.

Mexico’s national team is the most popular on Facebook, with more than 6 million fans on Facebook. Additionally, of the World Cup countries, Facebook has the highest user percentage in France, where 65.7 percent of the country has a profile on the social network.

Check out the infographic below to learn more.

static.squarespaceTop image courtesy of the FIFA World Cup page on Facebook.

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